Tag Archives: Marketing

Are You Missing The “Social” Part Of Social Media?

Okay, I get it. Twitter and Facebook can be used for business purposes. LinkedIn is supposed to be for business purposes. I know because I use them for business as well.

Social Me In 2021

Not that often, but obviously I do. Every blog post I write shows up on Twitter multiple times. Here and there I share something from one of my blogs in my Facebook blogging group. On LinkedIn I not only share blog posts but some of my business videos; lately they seem to be doing a lot better than before.
Continue reading Are You Missing The “Social” Part Of Social Media?

How Far Are You Willing To Promote Yourself And/Or Your Business?

A friend of mine, who was a relationship coach, once wrote a blog post titled What Kind Of Attention Do You Want. Her basic lament was how anyone could go onto a site such as Facebook, see relatively young girls barely dressed, and wondered if the ladies who put those pictures of themselves on the site really wanted others to think of them in that way. These days the same can be said for Instagram; I’m beyond being shocked after all these years.

There’s been a lot of stories over the course of time where both men and women are losing jobs or opportunities because more companies are hiring someone whose responsibility is to go online and look for information on these applicants. They’re going to social media sites, not liking what they see, and turning down those applicants. Sometimes they tell them what they found, knowing they can’t get into trouble for either not hiring someone or letting them go because the company doesn’t want to be associated with what’s being represented.
Continue reading How Far Are You Willing To Promote Yourself And/Or Your Business?

How Not To Reach Out To Someone On LinkedIn

“Hi Mitch. I’d like to connect with you on LinkedIn. We share similar services. Can we schedule a phone call…”

I get messages like this all the time. The wording might be slightly different but it’s pretty much always the same. A variation on this is when someone says they’ve seen my profile and wants to consult with me about something and also want to speak to me on the phone.

Me & Star Wars guy

What’s the problem you might be asking? If you’re on LinkedIn you already know. If not, the problem is that either these people didn’t actually read my profile, didn’t understand it or are only reaching out because I posted something that got a lot of views.
Continue reading How Not To Reach Out To Someone On LinkedIn

One Major Content Marketing Tip For Entrepreneurs

It’s been more than 3 years since I last talked about the concept of branding and why it’s important for all of us. Not just those of us who are trying to sell our products and services, but any of us who produce any type of content that we end up putting out to the masses.


by Michell C Clark
via Nappy

For me, the topic of branding came up twice in the last week, and I had an epiphany about something I’ve been missing out on. Let’s talk about that.
Continue reading One Major Content Marketing Tip For Entrepreneurs

Better Blogging, Part Deux

I hope you checked out the first part of this mega-pillar post. If not, you can see the first half of Better Blogging here. It was a monster, but this one is even larger as I drive my points home.


It’s time to talk about actually writing blog posts. Every blog post is going to need a title, but there’s nothing saying you have to have a title first. Some blogging experts will tell you that you should create a title for maximum SEO benefits. Whereas I’m sure that can help, sometimes creating a title that will entice readers to come by works just as well.
Continue reading Better Blogging, Part Deux