Are you ready for part two of my discussion on SEO? I’d never consider myself an expert at SEO (search engine optimization), but I’ll say I’ve been a specialist in the field. I make the differentiation this way; if you’re an expert, then every single thing you do is geared towards showing off that expertise. A specialist means that it’s something you do, you’re good at it, and people pay you for it, but there are times when you don’t go to extremes in getting it done.
I don’t spend my time on any of my blogs trying to figure out how to make them more SEO friendly. I want my blogs to be more conversational and friendly, or at least to show my personality. That’s what blogs are for, and I know I’m not the only one who goes to some blogs and, no matter what the topic is, gets bored almost immediately because the language is too dry. I was even reading a blog earlier today where someone was pimping an article about writing software; that will give you lots of content if it works, but how boring is that to read? Continue reading Top Five SEO Tips→
This is the type of conversation I still have with people here and there that I used to have more often just 10 years ago. I’m not surprised by it anymore, but I am astonished that what I consider as some of the basic lessons of having a website still aren’t understood.
Do you know what they’re selling?
One of my side hustle careers was as an internet marketing consultant for small businesses. I was also a member of the local chamber of commerce. I’d meet people at mixers and such, I’d tell them what I did, and oddly enough it was the only local career I’ve ever had where people wanted to talk to me (it seems health care and leadership weren’t part of their norm lol). Continue reading SEO & Common Business Sense→
I once wrote an article titled Blogs or Articles. That article was a discussion on whether people should concentrate more on either having articles or a blog on their site. I’ve always advocated businesses add a blog to their websites to help them gain prominence on search engines. I still believe that’s true.
Yet, in my humble opinion, the truth is that you also need to have specific types of articles on your main business site since they serve very different purposes. In this post I’m only going to talk about why you need those articles. Continue reading Why You Need Articles On Your Website→
A couple of weeks ago I mentioned that I was doing an experiment on one of my other blogs by writing a blog post a day for a month. Tomorrow ends that month and, though it’s been harder than any other challenge I’ve ever given myself, I’ll close out the month by accomplishing that feat; yay for me! lol
Yet, something happened that I thought was really strange. Usually having a lot of content helps your traffic ranking go up; at least via Alexa, which is the only easily visible tool I have to go by. Instead, every day my ranking went down until, with a week to go, I was suddenly unranked. What the hey? Continue reading Is Google Analytics The Only Viable Traffic Entity?→
I have long been someone who’s believed that the more one writes on their blog, the more traffic they’ll get, the higher their blogs will rank, and the better opportunity they’ll have to be more popular across the board. That certainly used to be true; back in the days where I was writing more than 300 posts a year on this blog it was very highly ranked. Once I slowed down, my ranking dropped, which has happened to all my long time blogging friends who have reduced how much they put out.