Category Archives: Business

What Does It Take To Be An Expert?

In some ways I’m like everyone else when it comes to dealing with the concept of the term “expert”. The word has its connotations that make it something to eschew, and at the same time something to aspire to. I’ve hated being called an expert and tried to stay away from it at times. Then I came to grips with the reality that, as an independent consultant in different fields, the best marketing I can think of is to be seen as an expert in those fields where people might actually pay me for what I know and what I can do.

Doesn’t this guy look like an expert? 🙂

I remember reading a book by a guy named Brendon Burchard called Millionaire Messenger. His premise is that all of us are experts to someone, and we can turn that expertise into a career if we learn how to do it and have the confidence to do it. That kind of thing makes great sense to me, and it’s also motivational.
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SEO & Common Business Sense

This is the type of conversation I still have with people here and there that I used to have more often just 10 years ago. I’m not surprised by it anymore, but I am astonished that what I consider as some of the basic lessons of having a website still aren’t understood.

Do you know what they’re selling?

One of my side hustle careers was as an internet marketing consultant for small businesses. I was also a member of the local chamber of commerce. I’d meet people at mixers and such, I’d tell them what I did, and oddly enough it was the only local career I’ve ever had where people wanted to talk to me (it seems health care and leadership weren’t part of their norm lol).
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The Word For 2021 Is… Planning

Just like I’ve done for the past 3 years, I’m taking a 2-week sabbatical on this blog after I write this article. I’ll still be putting together something for my business blog and my accountant’s blog, and I’ll pre-record videos for my two YouTube channels. Once all of that’s done, it’s time for a bit of relaxation; I need it!

planner for 2021

this year’s planner

It’s been a heck of a year. Some things y’all know about because indirectly you shared them with me: Covid, Black Lives Matter, the presidential election. Some were more personal: divorce, Mom, house issues. I’m lucky to be able to say I’ve survived it all, but I definitely need a mental break.
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What’s Your Story And How Can You Tell It?

Some years ago I wrote an article titled The Art Of Storytelling, where I talked about some of the stories I’ve written on this blog as it related to the topic of writing. I greatly believe that for almost every article you come up with unless it’s a tutorial, being able to add stories to it not only makes it more compelling and easy to understand, but it’s keep your audience engaged until the very end.

Casa Thomas Jefferson
via Compfight

However, this article isn’t about writing; it’s about you, your person, your life, and what you’re ready to tell the world so that you can get what you want from it and from others. That sounds a big daunting and a little bit narcissistic, doesn’t it? It’s not; let’s talk about it.
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5 Ways Having A Blog Is More Important Than Social Media

Let’s start with an audacious statement; blogging is a big deal. It’s probably a bigger deal than having a website; it’s definitely bigger than marketing on social media. If that doesn’t counter all the talk about blogging being dead, I’ve got nothing more to offer you.

happy blogging face

happy blogging face

However, if you’ve stuck around to see where I’m going with this, I appreciate your giving me the chance to make my point and hopefully convince you to at least see what I’m saying. You don’t have to agree with me… although that wouldn’t depress me any.
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