Tag Archives: advertising

Blogging

Do People Check Out Your About Page If You Have One?

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If you’re a blogger, a self employed entrepreneur, or even a small or large business, have you considered adding an About Page to the online space that you own?

IMG_20141027_080722

Obviously me!

I have one, next to the list titled 100 Things About Me, which was part of a challenge when I originally wrote it, that I’ve edited here and there over a bunch of years. If you do, cool; if not, why not?
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Marketing

How Far Are You Willing To Promote Yourself And/Or Your Business?

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A friend of mine, who was a relationship coach, once wrote a blog post titled What Kind Of Attention Do You Want. Her basic lament was how anyone could go onto a site such as Facebook, see relatively young girls barely dressed, and wondered if the ladies who put those pictures of themselves on the site really wanted others to think of them in that way. These days the same can be said for Instagram; I’m beyond being shocked after all these years.

There’s been a lot of stories over the course of time where both men and women are losing jobs or opportunities because more companies are hiring someone whose responsibility is to go online and look for information on these applicants. They’re going to social media sites, not liking what they see, and turning down those applicants. Sometimes they tell them what they found, knowing they can’t get into trouble for either not hiring someone or letting them go because the company doesn’t want to be associated with what’s being represented.
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Marketing

Real Marketing – Regular Mail

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Though many of us are trying to make a certain amount of money online, our hopes being that it’s enough to work on, some of us who work for ourselves acknowledge that it’s not always the only way we can go, especially if we have a client audience that’s not quite savvy when it comes to being online.


by Chris Lott via Flickr

In real life I’m a health care finance consultant (you probably have no idea what that is), and I mainly work with hospitals. I can pretty much guarantee that few are looking for my consulting services via social media. I get lucky every once in a while when someone finds my LinkedIn profile, but since I’ve set it up so it’s non-searchable on search engines, it means only people on Linked In can find me.
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Advertising, Social Media

Adblocking; Don’t Blame The Consumer

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I used to love commercials as a kid. I loved all types of advertising. However, it wasn’t until I ordered the sea monkeys from a comic book and got something that wasn’t quite up to snuff (what the heck was that anyway?) that I started to distrust certain kinds of ads.

Here's your chance to be popular! 1953
Tom Simpson via Compfight

That’s what led me to talk about this particular subject. In deference to those who feel people like me are causing them to lose a lot of money, I decided it was time to take on the subject of “adblocking”.
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Marketing

The Art Of Hype

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These days the Super Bowl is one of the most hyped sporting events in the world, but it didn’t start out that way. For the first two Super Bowls, they had trouble filling the stadium. That was back when there were actually two separate leagues, and the National League, which was the much older league, was considered superior because the Green Bay Packers won the first two, and it wasn’t even close. When Joe Namath vaulted the New York Jets over the Baltimore Colts in the third Super Bowl, followed by the Kansas City Chiefs the next year, the leagues merged and the game started to take on a bit more prestige and charm. Look at the behemoth it’s become.

Hype!

Hyped!

When the Super Bowl, and football itself, was starting to grow, it was still second fiddle to baseball, which had a bigger presence in at least the Americas and in Japan. It had a major appeal because all baseball took was for each kid to have his own glove, one ball, and one bat, and you could have as many players as you wanted.
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