Tag Archives: Marketing

Yosemite Sam Marketing

Because many people don’t believe I can write a short post… this one is short… for me. Let’s see what happens…

If you don’t know who Yosemite Sam is, you’ve been living under a rock or on a volcanic island. Yosemite Sam was the 20th century’s greatest marketer.

Not Yosemite Sam lol
Photo by Julia Solovey on Unsplash

I say that because he always knew how to get a new job (when he wasn’t trying to take your money forcefully), always knew how to promote himself, was loyal to whatever organization he happened to be shilling for at the time (even if it was just him), had ultimate self confidence, and by being loud and obnoxious he was able to promote others by extension, even when that might not have been his ultimate goal.
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SEO & Common Business Sense

This is the type of conversation I still have with people here and there that I used to have more often just 10 years ago. I’m not surprised by it anymore, but I am astonished that what I consider as some of the basic lessons of having a website still aren’t understood.

Do you know what they’re selling?

One of my side hustle careers was as an internet marketing consultant for small businesses. I was also a member of the local chamber of commerce. I’d meet people at mixers and such, I’d tell them what I did, and oddly enough it was the only local career I’ve ever had where people wanted to talk to me (it seems health care and leadership weren’t part of their norm lol).
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How Far Will You Go To Brand Yourself?

Years ago I went to a presentation which was the beginning of a local interview series with successful entrepreneurs in my area. The first guy on the list is a millionaire many times over, but he’s done it the unconventional way.

branding is important

Me & Art Zimmer

His name is Art Zimmer (I’ve used his picture before lol), and in his lifetime he’s owned maybe 20 or so businesses. At one time he owned 12 at once, then got down to “only” 4 before he decided it was time to retire and enjoy the rest of his life in a bit more luxury.
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Are You Missing The “Social” Part Of Social Media?

Okay, I get it. Twitter and Facebook can be used for business purposes. LinkedIn is supposed to be for business purposes. I know because I use them for business as well.

Social Me In 2021

Not that often, but obviously I do. Every blog post I write shows up on Twitter multiple times. Here and there I share something from one of my blogs in my Facebook blogging group. On LinkedIn I not only share blog posts but some of my business videos; lately they seem to be doing a lot better than before.
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How Far Are You Willing To Promote Yourself And/Or Your Business?

A friend of mine, who was a relationship coach, once wrote a blog post titled What Kind Of Attention Do You Want. Her basic lament was how anyone could go onto a site such as Facebook, see relatively young girls barely dressed, and wondered if the ladies who put those pictures of themselves on the site really wanted others to think of them in that way. These days the same can be said for Instagram; I’m beyond being shocked after all these years.

There’s been a lot of stories over the course of time where both men and women are losing jobs or opportunities because more companies are hiring someone whose responsibility is to go online and look for information on these applicants. They’re going to social media sites, not liking what they see, and turning down those applicants. Sometimes they tell them what they found, knowing they can’t get into trouble for either not hiring someone or letting them go because the company doesn’t want to be associated with what’s being represented.
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