Tag Archives: Marketing

Be Sure You Know Your Audience Before You State Your Case

You know, since September, I’ve decided to be a bit more personal in how and what I write about on this blog. I feel it’s served me well, and since my subscribers went up, I guess y’all feel okay about it. I sometimes take on controversial subjects, as I’m wont to do because I don’t shy away from stuff that’s getting on my nerves. I’m ready to put myself out there and state my opinion, and not worry all that much whether someone agrees with me or not.

Emiliano via Compfight

However, I do have a limit. For instance, if I believed dogs and cats should marry and move in with each other, I might not write on it because I’d know from the get-go that it would be a controversial thing to say (or funny, but go with me for a minute here). Or, if I decided to get on my high horse and spout something about that I thought I’d find a lot of agreement on without thinking about it first, such as if I said that I believe Tiger Woods didn’t have sex with nearly enough women (oh man, there goes my Tiger-free zone cred), while I knew the world was pretty much thinking that he’s a horn dog who doesn’t appreciate the hot wife he already has (that, plus his choice of women after that certainly shows a lack of taste and discretion), and expected everyone to agree with me just because I said it, I’d be living a delusion that made absolutely no sense whatsoever.

Such is the case for an internet marketer named David Risley, who I guess is also a professional blogger. I have to admit that I’d never heard of this guy until yesterday, but supposedly he’s a big time blogger. Our friend Sire wrote what I thought was a great post called Why I No Longer Link To The Likes Of Problogger And John Chow, where he basically said that these guys are so big that he doesn’t need to go out of his way to support them any longer, since it seems they don’t appreciate their readers enough to ever comment back to any of them. Now, he is going a step further than I am in not even reading their blogs anymore, but I agree with the sentiment that it’s nice for even the top guys to respond to their commenters every once in awhile, especially since they hope these commenters are also buyers of their products from time to time.

Anyway, someone mentioned David’s name, and I guess he’s got something set up where whenever his name is mentioned, he gets notified through Backtype, something else I’d never heard of, but after looking at it actually looks pretty cool overall. I’m not going that route, because I get way too much email already, but I also use Google Alerts to tell me whenever my name is mentioned somewhere; well, my websites and blogs anyway, because whenever it finds Mitch Mitchell it’s that other guy, and people are still talking about him way more than me. 🙂

Anyway, someone mentioned his name and he popped over to Sire’s blog and left a comment basically defending these guys, and himself, for having the right not to respond to comments because they see their blogs more as a business than as a “fun” or less serious blog. Of course, I got into it myself, being nice in my way, and we bantered back and forth, as he wanted me to quote where he’d said something and I wanted him to quote where Sire had said something; stalemate. My main point overall was that both of the guys Sire mentioned have written in the past on their blogs that responding to comments is the way to build up your community, and both seem to have forgotten that.

A quick disclaimer here. I have noticed that every once in awhile Problogger will respond to a quick comment early on in a post. He actually responded to something I wrote once when I was one of the top 3 responders because I kind of, in my own nice way of course, went after him for saying something in his blog post that, in my mind, seemed to run counter to what he was doing on his own blog. Sometimes one just has to call a… no, I’d best not go there. lol

Today, David went the next step. He decided to kind of write a blog post about it, and he put up a video explaining his position. Then he asked the people what they thought about what he had to say. Lo and behold, at least at the time I looked, being alerted through Twitter about it, only one person supported his position. Even in his response back to these folks, it just seems that he’s somewhat missing the overall point, that being people want to feel like they’re part of a community, no matter who it is.

Now, to his credit, he did respond back to people, though I don’t know if that’s a regular thing because, at least for now, I don’t see myself subscribing to a blog where I know someone feels they have a right not to respond to anyone, whether they do or not, as long as he’s making money, which is also why I’m not giving a link to his blog through here, but you never know long term. You can find it on Sire’s blog, I believe, or he’ll tell you if you ask him where it is so you can see it for yourself.

Now, I respond to almost every comment I get here. Every once in awhile, I’m not sure what to say back to someone, so I’ll just let it hang, especially if it’s a one line comment that I don’t believe is spam. And, after engaging someone, I’ve learned that I don’t have to always have the last word on this blog, so I’ll let some of those go also. I think that’s only fair.

But it’s funny how folks can forget some of those simple lessons in life. One, don’t forget where you came from and how you started. Two, don’t ask people to support your position without really knowing that people will support it; if you care, that is. Be controversial, yes, at times, because controversy can be fun. But try not to be “right”, only to find yourself being very wrong in the court of public opinion unless you’re wearing your position on your sleeve.

Now here I go; right or wrong?

Traffic And Buyers

Our friend Sire and I have had some interesting conversations lately on two topics. One is the concept of trying to drive more traffic to one’s blog. The other was how to turn people into buyers, especially if they’re actually clicking on your links.

Traffic Jam
Marcelo Campi via Compfight

Let’s address the first topic of traffic first. I’ve actually broached this subject many times, in different ways. I asked what people would do to get more traffic. In that post I talked about those websites that you can pay that supposedly will send you lots of traffic. It’s not targeted, and you’re not sure any of those people actually clicked and read your stuff, but you’re somehow getting traffic.

I mentioned free traffic exchanges. I mentioned the concept of better SEO and organically driving traffic to you and your site. And I mentioned myself the idea of blog commenting to drive traffic as well. I like the last two the best, although SEO can take awhile and blog commenting is a lot of work.

Of course, there was my rant against those folks who write all these posts about driving massive traffic to one’s blog but copy what everyone else has been writing; I hate that kind of thing. I also have shared something where Alvin Phang talks about how he drives traffic to his blog. And I also have asked people how far they’re willing to go for promotion, although that wasn’t specifically for traffic, but if you promote yourself well you’re probably going to get better traffic.

The reality is that it’s hard getting traffic to come to your site unless you can figure out a way to stand apart. It certainly doesn’t have anything to do with content anymore; sure, content adds value, but I’ve been to some blogs where the entire post is two paragraphs, or is a lot of nothing, and that post will generate 50 comments.

It might have something to do with blog commenting, because people see what you have to say and if they like it they’ll visit you. I think this thing Kristi does every Friday called Fetching Fridays is a wonderful concept, but wow, what a lot of work!

It generates lots of visits because the people she highlights love it, and people who drop by get to see lots of topics and visit blogs they may never have heard of that have articles they want to see. No, I won’t be doing anything like that on a regular basis, so you’ll just have to deal with my occasional highlight of websites you might not know about.

One other thing. This concept of niche blogging is a good one, but just selecting a niche isn’t going to get it done as far as driving lots of traffic, or even making a lot of money. Today I posted my 201st post on my finance blog, Top Finance Blog, as today is the blog’s anniversary (200 posts a year there, 300 here… man, I’m tired!). The niche is finance, which one would have thought was a big issue in this past year with the terrible economy, but it’s generated very little income, few visitors by comparison, and not all that many comments. So, it really depends on picking a niche that you know everyone else is really interested in, then being able to consistently write on that niche without being boring or stealing from others for inspiration.

In other words, other than blog commenting and figuring out how to promote yourself better, I have nothing to add on how to drive traffic to a blog or website; at least not fast.

Now, on to the topic of turning people into buyers. Sire stated on his blog that he believes it could be tied into getting more traffic. I disagreed with that assertion. We both put up our monthly income stats. I made nothing for Commission Junction in November, but I had 283 people actually click on the links, which means they checked out products or the websites. But no buyers. Sire had around 170 or so, and the same thing. Most sales professionals will tell you that you should average at least 1% sales; we both missed that.

One of my friends, Monique, wrote to say that she felt if one actually talked about the product then marketed it that it would generate sales. I didn’t totally dismiss it, because that does sound like a great strategy, but I’ve done that. I talked about my Casio watch and even put the watch I bought at the bottom; no clicks. I’ve written on other products, and I’ll be writing on another product soon; nothing. I’ve actually written 2 posts on the ebook 20 Ways To Make $100 a Day, and never gotten a click, even though I bought the book and it’s what’s led me to my latest career in writing and blog writing for others.

Is it a matter of trust? Well, this guy named Todd asked if people like and trust you, and I commented that I hoped so, but I wasn’t really sure. I get visitors, have subscribers, but no buyers. So, does that mean people don’t trust me, or just that I’m not offering anything that they need?

Then I said to Sire that we had to look at each other to see what makes us respond to buying things. And we really don’t have an answer for that; I think that’s interesting, and something worth exploring. Actually, I asked people before what makes them buy stuff, and got at least a few comments on it. I’m asking again, because I’d love to hear from more people on the subject. And of course the question comes up as to the types of ads people respond to better, banner ads, product ads, or text ads. I’ve tried them all; still no idea.

Either way, it’s probably the question of the ages for anyone trying to market themselves online. I have a lot of questions, but not all that many answers. Anyone figured out the full formula yet? Let us know.
 

If You Can’t Get Your Family And Friends To Subscribe…

I was having a conversation with a friend of mine regarding people not subscribing to my blog. Actually, the conversation was more along the lines of why she didn’t subscribe to any of my blogs. She will read a post if I send her a particular post link, but otherwise, it just doesn’t happen.

She wrote back saying she was a terrible friend, but I wasn’t having any of that. See, the thing is that I’ve often wondered how any of us really believe we can sell and market to others, as well as get people to subscribe to things we do, if we can’t even get our friends and families to participate in the process. After all, these are the people who supposedly know us best, and at least are supposed to like us in some fashion, yet when it comes down to it you’re not writing anything of interest to get them to participate.

Not counting my internet friends, I have four friends of mine who are subscribed to this blog in some fashion; that’s it. I have a few more subscribed to my business blog. I’m not sure any of my friends are subscribed to my finance blog, but I wouldn’t expect them to be since it’s kind of, well, out of their realm of caring.

One truth of mine is that I’m subscribed to every one of my friend’s blogs. Only two of them write fairly regularly, and every once in awhile I comment, but I see everything. I’ve always felt it was the thing to do, but at the same time, I’m really interested in what people have to say, when they decide to say it. Just seeing them express themselves, no matter what it is, thrills me to no end. Yet, it’s not reciprocal.

Of course there is a difference. I’m really hoping to grow my blog, whereas most of them are just looking to say something and move on. Most of them probably have way fewer people following them than I do, but that’s not really the point. I guess my point, or question, is if my thinking that if I can’t even convince my friends or family to read things I write, let alone comment, then am I kidding myself in thinking that other people should be interested in it?

I know I’m not alone on this one, so please tell me your thoughts; I’d really like to know. Not that I’d stop, but I’m just trying to get my mind around it all. Thanks; enjoy your day.

Polo Blue Striped Womens Blue Dress Shirt Size 8








Top Three Do’s And Don’ts

Earlier in the week I was reading a Tim Bossie’s blog, with his article titled 60 Quick Dos And Don’ts For Online Advertising. This is a great list, and I hope everyone goes over and absorbs this entire list, as it pertains to online advertising, affiliate marketing, internet marketing, MLM marketing, network marketing, email marketing,… well, you catch my drift.

Anyway, I decided that, out of this great list, I’d say what I felt were the three top do’s that he mentions, and then what I feel are the three top don’ts on his list. By the way, I’m not sure if that’s how and where one would put the “s” after “don’t”, but I did search on the internet and it seems this is how other people are doing it, so I’m going that route.

First, let’s do the don’ts first (wow, that looks weird, doesn’t it?), to get those out of the way:

1. Don’t comment on blogs with “Great Blog!” and leave it at that. It’s comments like that which makes it harder these days to determine what’s spam and what’s not. As you know, I hate spam, but I’ve also talked about how it’s getting sneakier and smarter these days. Our friend Peter talks often about people who drop by and leave lots of one line comments just to move up the lists of those people who have top commentator listings, like mine over there on the right (and look who’s at the top). Whether or not it’s truly spam, it looks like spam, and it’s disingenuous to the person who’s writing the blog.

2. Don’t limit yourself to just one advertising method. Y’all see all the things that I test here, then tell you about, but I know I still have a lot of methods that I’ve yet to try. There is no one way that will work for everyone; man, I’ve proven that! If you’re not making $500,000 a year, you probably need to change something around, keep tweaking, and keep learning. Yeah, I know that’s a super lofty goal, and most of us would be happier with a lot less than that from blogging, or from our websites, or from any other internet marketing in general, but I like to dream big.

3. Don’t get discouraged if you don’t see overnight millions. Let’s face this fact; there are a lot of dead blogs and websites out there. A good number of those folks tried to make money online and failed. Some of those people participated in programs like Jeff Paul’s Internet Millions or Stores Online programs.

Think about it this way; just how many blogs are there out here that consider themselves “Make Money Blogging” blogs? Folks, in one way or another I’ve been at this for four years, and it’s not until this past year when I’ve actually started making any money at all. I feel it’s because of things I’ve learned since I started writing this blog. Obviously, it’s a long process. The best part about all of it is that it doesn’t cost a lot to try these things out, and to stick with it just a little bit longer. As Jesse Jackson used to say, “Never give up; never stop trying; keep hope alive.”

And now, the do’s:

1. Be persistent in continuing to learn advertising and marketing. Now that’s really what this blog is all about. I try to learn more and more about affiliate and internet marketing, and as our friend Steve says, I tend to process a lot of information.

Unfortunately, there’s also a lot of information that I probably don’t put into practice for one reason or another, so I’m not making the kind of money I should be making. That doesn’t mean I’m not always learning. If things so well, we’re going to get some specific questions answered from a big time internet marketer soon, which I think would help everyone out.

Still, you see me testing things and telling you about them; you see me sharing my stats; you see me sharing websites I find; and you see me sharing ebooks I’ve obtained here and there, free ebooks that I’m allowed to share with you. And I try to write something different than what everyone else is writing.

You saw my rant on this idea of massive traffic; well, since I wrote that, in Twitter, I’ve probably seen at least 20 new posts that have said the same exact thing as everyone else. Is there something new? I don’t know. But I do know that there’s always something new to learn, a different perspective, a different tactic, and I’m going to continue trying to learn more and more; I hope you keep coming back to learn, and to teach me some things.

2. Comment, Comment, Comment on other blogs in your niche. Actually, I want to extend this one further to say comment any place where you feel you can make a contribution in some fashion. I actually do understand the tactic of commenting only on blogs that fit your niche, in that it presupposes those people will see your comment, figure you’re some kind of authority, and decide to come by.

But I’ve had more fun and met some great people on blogs that have nothing to do with my niche; heck, do I have a niche anyway? I write three blogs, and this is probably the only one that doesn’t really have a niche, as much as a concentration. I have varied interests, so I comment on blogs every and anywhere. And I try to offer something with each comment, even if it’s only two lines. There’s a lot of great stuff out there; take the time to look at it, then comment on it, and finally,…

3. Spread some link love in your own articles and blog posts. Well, that’s what started this article to begin with, isn’t it, acknowledging the great job Tim did in writing his post, then expanding on a few points of it for my blog. For those of you who say there’s never anything to write about, you’re just not trying.

If I look at any five blogs, I can find something to write about, and probably get 500 words out of it. I’m a genuinely curious person, and I haven’t even brought up my interest in psychology, the universe, quantum physics, poker (well, I have talked about poker), history, music, and the like. But I’ve shared tons of links with y’all, even on this post; have you noticed that not all the links here are to this blog? Well, I’ve also done a lot of internal linking within my own blog, as well as this post. Internal linking is important to your own SEO (oh yeah, I’ve talked about that also), and it gives those who might like what you have to say more pages to explore if they like even a little bit of what you’ve written. Last night, for instance, I liked this one blog so much that I read 10 of his posts, though I only commented on one of them; I wish I could remember right now who it was, because I’d share it with you.

But there you go, my top three of each category. All that, and if you go to Tim’s blog, there are 54 more gems for you to absorb. Who could ask for more than that? Oh yeah, lots of links on this one, aren’t there? Well, I wanted to do something special for post #399; I hope you enjoy some of them; take care, and enjoy your Saturday.

Why Do You Write Your Blog?

Why do I write this blog, or any other blog? Why do you write a blog? What are you hoping to achieve? Are you trying to inform? Are you trying to make money? Do you have something you need to get off your chest?

fountain pen

Phil Hilfiker via Compfight

I ask this question after reading what can best be called a couple of rants by different guys. One guy, Merlin Mann, wrote a piece called Blog Pimping, and actually used a lot of the original rant, written by a guy named Jack Shedd, called Tacky. Both posts are pretty much against what they consider as the blatant marketing of blogs to make money by the professional bloggers, and what they perceive as what’s been created because of them, the professional commenters, whose only purpose is to try to hopefully drive traffic to their sites by commenting on these big time blogs.

Of course, one of these guys is marketing things in his own right off his blog, whereas the other guy, Jack, doesn’t seem to be marketing anything, so we can take each for what it’s worth. It still begs the question for most of us as to what our purposes are for writing our blogs, and whether we end up staying true to our souls more than our goals.

I don’t think I’ve hidden my goals for this blog; I want it to make money. So I write about topics that interest me, hoping they interest others enough to want to come back often to see what I might have to say. I like to think I’m not a one trick pony, though, as I slide from topic to topic and, occasionally, post something to entertain myself more than I’m probably entertaining someone else (remember the Yoda video?). This is a blog to make money, but it’s also a blog to have some fun with. I don’t see myself as one of those guys who’s ever going to make blogging a 24/7 job; could happen, but I doubt it. I have way too many interests for that sort of thing.

And of course there’s my other blog, the professional one, Mitch’s Blog, whose purpose isn’t necessarily to make money (though I do have Adsense on it; I’m not a fool after all), but to inform and show people that I have some competence with my main career as a consultant. Maybe indirectly it’ll convince someone to request my services, and I may make money that way, but it’s intention isn’t to do it straight out.

Still, a good question to ask is why it seems to matter so much to someone else why a person is writing whatever it is they feel like writing, and why it’s disturbing them so much. Truthfully, I read a lot of blogs, but there’s many more that I’ve taken a look at and decided I don’t want to read for one reason or another. It’s just like television; if you don’t like the program, turn the channel and watch something else. Not that I don’t find a blog post every once in awhile that gets on my nerve, but to rant against someone because they happen to be successful sounds like the people who gripe against musicians who allow their music to be used in commercials; life was never that pure to begin with, and it’s certainly not going to be that pure now.

For the moment, I have another career, so I’m sorry if I can’t put together 1,500 word tomes on my blog just to pad the stats. But I’m near 600 words; that has to count for something. And people, if you want to comment on my blog to try to drive traffic to yours,… by all means!
 

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