A few days ago, myself and the rest of the Live Google Hangout Crew decided to discuss the topic of blogging for local folks and businesses and the issues we all seem to have in getting those people to even take a look at what we write. This isn’t a new topic for me actually, as I talked about it first in 2009 when I wrote a post leading with If You Can’t Get Your Family And Friends To Subscribe… and again in 2011 when I asked Why Aren’t You Well Known Where You Live?
This one is a little different and yet the overall theme is the same. I always make the recommendation to businesses that if they want to increase their SEO and the potential for doing more business online that having a blog can do wonders for each. Just being a player gives you a great boost in local search, which is a great thing, but do those people read your stuff, and if not why not?
I tend to want to look at my own sites, and I’m going to share statistics on two of them. And of course there’s the video at the end of this post where we talked about it all, and the other site I’m going to talk about is mentioned in the video.
For I’m Just Sharing, the last month’s stats show that there were 32 visits from what I’d call the local area, which includes Rochester, which is about 75 miles away. If I only include the Syracuse area I have to remove 11 visits. That’s pretty poor if you ask me. New York state is my highest volume state, and the majority of visitors come from New York City, but that’s not quite local. I consider this my flagship blog, even if it’s not my highest ranked blog anymore (that now goes to my finance blog; how about that?). Now, I have to admit that I’m not sure how many local people might be subscribing to the feed, and via the feed this is my most read blog, so it’s possible the number is much higher. But since I can’t confirm that I’ll stick with Google Analytics for now.
My other blog is called Syracuse Wiki, and it’s my local blog. It’s not a highly visited blog, but I don’t write a lot of posts on it because I only write when I do or see something where I can capture pictures regarding local events. In a way I can’t gripe all that much because the visitors on that blog are 54% local, but I have thought that blog would attract way more people because it talks about local topics. And I do market it on Twitter, but I have to admit not many other places.
This brings us back to the original issue and why it’s a problem. If you’re running a local business and you’re trying to get local people interested in what you do, what can you do to advertise yourself and get local business? On the video I offer suggestions to companies that sell products, which includes coupons and lots of pictures, and even advertising the blogs in their stores so people can keep up with new things they offer.
But what about those of us who offer services, who don’t have offices outside of our homes or even if we do, we don’t own the space and thus are more limited with some of our banner advertising, if you will? Is there a way we can target our blogs so that it attracts local traffic and thus local business?
And what about our friends and family members? One’s best advocates are always those close to us, but if we can’t get them engaged then can we legitimately hope to engage our community, no matter what we do?
I’d like to know what you think. I’d also like you to check out the video where Sheryl Lock of Fuzzy Wuzzy Anipals (yeah, that’s right! lol) offered a lot of good stuff last Sunday, and maybe it can help me and some of you. At the very least it’ll get you thinking; there’s never anything wrong with that.