Time for another Mitchell rant, and this time it’s on the topic of “quality backlinks”.
Here’s the deal. I understand that many people are looking to find ways to get backlinks, which to me means getting something for nothing. Yeah, that’s not quite fair, but I say that because I keep seeing post after post with titles like “5 Ways To Get Quality Backlinks” and every single one of them says almost the same thing.
You know, Google has messed up again because they tell people that the thing they look at in ranking websites and blogs is backlinks to other sites of quality. To this I say “blah”. What they’ve done is once again set people up in doing all sorts of stupid stuff, just so in two or three years they can come out with the Wolverine update and slam all of those sites for once again doing what they told them to do, saying “you idiots, we didn’t mean for you to do it that way.” And they’ll be laughing at you when it happens.
I say “you” instead of me because if you’re doing all this stuff to get backlinks and that’s your only goal, you deserve to be laughed at. And I say that while having one blog that I actually allow people to write guest posts for, which gives them a backlink to their site. But really, who’s benefiting more from that, them or me?
What are these genius recommendations I keep seeing, that you’re also seeing over and over? Here they are:
1. Write guest posts
2. Comment on other blogs
3. Write in forums
4. Post links on social networks
5. Ask others to trade links with you
Oh yeah, the sidebar 6th is to make sure you do all of this on both similarly themed websites and high ranking websites. And I saw one that talked about making sure you have quality content; didn’t I address that topic once before?
Are there problems with these recommendations? Well, some of them anyway. Guest posts are great for gaining some publicity but just how many guest posts can you write, or have someone else write for you, that’s actually going to do you any good? How many comments can you or will you actually make in a forum that’s going to help you? And don’t you hate when someone you know asks you to trade links with you and that they’ll make sure your link will be on a PR2, 3 or 4 ranked site?
The other two?
Blog commenting is more about joining the community of bloggers and having people learn who you are rather than creating backlinks, although it’s probably a benefit if you comment often and are on dofollow blogs. But if that’s all you’re looking for you’re kind of shallow.
Posting your links to social media sites is smart, but not necessarily for backlinks. Once again, the idea is getting your link out to others who might be interested in what you have to say and share and be willing to come back to your site to read your content, and they might even stick around to read other content or even buy something.
Just so we’re clear, I’m not saying that backlinks won’t do you any good. What I will say is that the ways everyone else is telling you to do it makes no sense. Who has that kind of time? And is your motivation legitimate?
Of course, some of you now want to pin me down on this question; what would I recommend in getting backlinks if I’m saying it’s not a bad thing to have them? My recommendation; write well, and write something compelling.
I’m not using the term “high quality content” because who can really define that? Instead, I’m saying to write something that others will look at, read, possibly comment, and then might be intrigued enough to want to link to you in their content. Wow, what a novel idea!
How do you do that? It’s a combination of 3 things:
1. Write things that are entertaining and challenging that makes people think and gets them to want to share your stuff without you asking them to
2. Try linking back to someone else’s blog post or article every once in awhile to show how it’s done. People not only like returning the compliment but commenting on what someone else had to say shows you read the post, were touched by the post, and that maybe your own stuff is worth looking at. You don’t always have to agree by the way; if you’re a consistent reader of this blog you’ll see that I’m always pulling a link from someone else’s blog and commenting on it.
3. Go get people to come to your blog by commenting on their blogs (good comments, not drive by’s) and by sharing your links on social media. This is a combined effort, but you have to be diligent with it. I’ve made this recommendation before and I’ll make it again. If you don’t have lots of time, find 5 blogs that you like and only concentrate on those 5 for awhile. But put your links out everywhere you can think of, that you like, at least once.
That’s it. Do that stuff, keep doing that stuff, and you’ll build up more juice for your blog or website than you can imagine. You’ll get quality people coming to your blog and the search engines won’t penalize you; who can ask for anything better than that?
Well, maybe one more thing. In this video myself and the rest of the Hot Blog Tips Hangout group talked about finding motivation in blogging, and we broached the subject of this post as well; enjoy: