Tag Archives: Alexa

SEO

Is Google Analytics The Only Viable Traffic Entity?

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A couple of weeks ago I mentioned that I was doing an experiment on one of my other blogs by writing a blog post a day for a month. Tomorrow ends that month and, though it’s been harder than any other challenge I’ve ever given myself, I’ll close out the month by accomplishing that feat; yay for me! lol

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Yet, something happened that I thought was really strange. Usually having a lot of content helps your traffic ranking go up; at least via Alexa, which is the only easily visible tool I have to go by. Instead, every day my ranking went down until, with a week to go, I was suddenly unranked. What the hey?
Continue reading Is Google Analytics The Only Viable Traffic Entity? →

Blogging

Blog Ranking Systems; Do They Mean Anything?

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Suffice it to say, I’ve been writing a lot lately about influence, especially influence online. In one of my previous posts, I mentioned that there are ways of tracking how one’s blog is working online. Now that I think about it, I’m not so sure that most of these are all that effective.

I’m not sure if y’all remember my post talking about Technorati’s new ranking system some time ago. Before they made the change, you knew that if you could get your blog into the top 100,000 that you were doing pretty well. Then they changed it and, at least for me, it became impossible to know what was good. However, at the time they made the change, this blog was ranked at 491, and since the high was 993, I figured I was at least in the top half. It’s been awhile since I took a look at Technorati, and where am I now? I’m at 128; what the hey?

I don’t know how Technorati works, but I can’t believe this blog has fallen in influence that far. A look at my Analytics stats says my traffic has drastically increased over the last six months, and my ranking fell? My Alexa rank has improved and my ranking fell? Now, comments have stayed the same, but do comments actually drive Technorati that much?

It’s reminded me of other blog ranking systems that at one time or another I’ve belonged to, including Sire’s Cool Blog Links, where out of not so many sites I’m ranked down in 6th place. What’s even weirder is that his blog is ranked 10th on that site, and his Alexa ranking is 30,000 points better than mine. Strange, right?

There have been other blog ranking sites that I’ve joined and unjoined over the years, mainly because the rankings seemed, well, arbitrary. On one I was in the top 50 out of 250 while in another I was sitting around 315 out of 400, and one other I was around 275 out of 500. What did any of them mean? I didn’t have a clue.

There’s also always the question as to whether the measure of a blog is the amount of comments it gets. I even debated another blogger through my blog when he stated he believed that people’s content stank if they weren’t getting a lot of comments. I love comments, as I feel it means I’ve connected with someone on a particular post, but Seth Godin gets people quoting him all the time and he doesn’t even allow comments; I’m thinking that’s proof that comments aren’t a measure of influence at all.

I believe blog ranking systems are fairly arbitrary in what they mean to bloggers in general. If there was one standard that all the systems agreed with, then it might mean something. I get locked into Alexa because it’s not a blog ranking, but a website ranking, and at least it gives you a real tool of comparison to use. Don’t get caught up in blog ranking systems as a true measure; use them for entertainment purposes only, and you won’t get caught up trying to rank for things you can’t control.

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Blogging

Are You Obsessed With Numbers?

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Let me tell you a truth. I am one of those people who sometimes is obsessed with numbers. There are some numbers that I notice all the time, and some other numbers I don’t pay much attention to. I’m probably like a lot of other people, but I’m owning up to it.

I do come by this honestly, though. As a kid around eight years old, I started counting the number of letters in sentences that either I would say or sentences that sounded pretty interesting. I’m obsessed with the number three, so after counting how many letters there are in a sentence, and then start dividing that number by three to make sure that everything comes out as being divisible by three. If it’s not, in my mind I start finding interesting little rules for eliminating letters or adding more letters. I always thought I would grow out of it, but obviously more than 40 years later I’m still doing it.

Anyway back to being obsessed with numbers. The two numbers on most obsessed with these days, as it applies to being online, is my Feedburner subscriber count and my Alexa number. Obviously, since I don’t have any page rank on this blog, I’ll pay any attention to it. I don’t pay any attention to it on any of my other websites, except for my anti-smoking website, which I’m trying to make more prominent so that, hopefully, and start making some of that great Adsense cash. Yeah, I know that page rank doesn’t mean the site will make any more money, but I’m always obsessing about that site wondering if I’d done enough to interlink it so that it’s SEO friendly.

Back to the site. On Monday, Feedburner, over there to the right, said that I had 121 subscribers. That was slightly down from the 125 that I’ve been hanging around, I wasn’t overly worried about it. Today it’s showing the number 85; what’s up with that? I mean really went to check out Google Analytics to see if traffic is dropped. It turns out the traffic is holding steady. Now I’m really confused; what could have caused the number job so far? At this point, I figure it is what it is, or it could be a glitch in Feedburner. Either way, there’s not really anything I can do about it. So I’m telling my mind to calm down and move on. I hope that works, because I don’t like lying to myself about things that I know are bothering me. It’s just strange; is anyone else noticing any fluctuating numbers in their FeedBurner accounts?

Now onto Alexa. Now I’ve been taking on Sire as regards his growth in Alexa over the past couple of weeks. Controversy sells, and he did a great job of starting a couple of posts that really got things going for him. He’s been on a roll over their ever since, and is Alexa number has been steadily looking better. One of my goals for this year has been to get my Alexa ranking under 100,000 also. But it’d been sitting around 135,000 at least a few months, and I figured well maybe that’s just where it’s going to be. So imagine my surprise when I looked at it today and see that it is down around 128,000. How interesting is it that my Alexa rank is getting better and my FeedBurner is going down? Aren’t numbers the strangest thing?

Of course, the numbers I should be obsessing about are the income numbers. And I’ve just about income just as much as anyone else does, but I haven’t obsessed as much about it on this blog. I am starting to get to that point where I think it would be a nice thing for me to start monetizing this blog a bit better. Actually, I think the blog is monetized well enough, but I probably need to kick it up a gear to at least generate a sale here and there every once in a while. After all, how my going to achieve my “problogger” status if I don’t? 🙂 I’ll try not to obsess over that penny I’ve made today on this blog through Adsense; I wonder where that came from?

Okay y’all be truthful, is anyone else obsessing over numbers that they know they shouldn’t be obsessing over? Let’s talk about it, kind of a group therapy session. Maybe we’ll all feel cleansed when it’s over. 😉

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Research

My Online Goals For 2010, And A Look Back At 2009

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It’s been a year since I wrote about my online goals for 2009. Let’s take a look at those goals and see what happened.

1. Earn at least $2,500 online. Nope, I didn’t make it, but I did make a little bit more than half, coming in at $1,384.65. I had 7 months over $100, including one month where I was over $225. I think I’ll need another year to see if history has anything to do with sales, as the last two months and the first two months of this year period were the worst for me.

2. Revamp my Services and Stuff site. I looked at it all year and in the end, just didn’t have my heart into changing it around. I did make some minor updates here and there, but nothing dramatic in any way.

3. Work my way up to 500 subscribers to my blog. In January I had 54 subscribers. My best day for subscribers was one day this month where the number showed I was up to 126 subscribers. That’s more than double of what I had, but far shorter than where I was. Oddly enough, things jumped drastically when I said I was going to start writing more personal posts than technical posts; I’ll take that to mean that folks were actually more engaged than they had been before, and I thank those of you who have subscribed to this blog.

4. Determine at least three series to write on this year. I ended up the year with only one new series, but I’m thinking about creating another one because I’ve talked about it enough, such that it’s probably going to be an upcoming post. The series I created was SEO, and the topic that might turn into one is Twitter. Twitter doesn’t quite fit as a series, yet I think by now I’ve written about it in some fashion at least 20 times.

5. Get into Technorati’s top 60,000. This one I didn’t even have a chance to do because at some point this year Technorati totally changed how the numbers worked and looked.

That was a look at where my mind was last year at this time and what I had hoped to accomplish. My mind is in a much different place this year, and yet there are still some major goals I want to reach. I have been reading many other blogs lately that have talked about their 2010 goals, as well as how they did last year. I’m on the failed end, as I didn’t achieve a single one of my goals. And with what I’m about to put up, I’m not sure I’ll hit any of these goals, as they’re going to be somewhat audacious. Sometimes, it’s not hitting the goal that’s as important as the process for improvement. Let’s take a look at my five goals for 2010.

1. Earn at least $15,000 online. Yeah, I know, I didn’t even hit $2,500 last year, so what makes me think I can do even better this year? One has to have a goal, and one has to make plans towards that goal. I’m going to be changing some things up on this blog, and probably my other blogs. I know of some changes I’m going to make on at least one of my sites. In essence, I figure it’s time to set myself up for the possibility of making more money. I need to start putting together more of these things that I’ve learned rather than waiting around for the big epiphany to hit me. I’m not about to change up the frequency of my blogging, but I hope to make some of it better.

2. Reach those 500 subscribers. I had a nice increase this year, but it wasn’t my goal. When I wrote about that fine line between blogging success and failure I recognized that making small changes can sometimes have drastic results. This will be year three of having this blog, and I’ve got a lot of content that I might think is pretty good, but it’s not reaching as much audience as I feel it needs to reach. The same goes for my other blogs and websites, but I’m concentrating on this one for new subscribers.

3. Increase real visitors to this site to 3,000 a month on average. Yeah, that “real” word is there for a reason. If I believed the numbers that my host is telling me, I’m getting more than 25,000 hits a month on this blog. Well, hits aren’t actual visitors, and we all know that. My real visitors has come back up from the hit it took after I left town last year for a consulting assignment, and I need it to keep increasing. I’ve noticed, as many others have noticed, that when I write more, I get more visitors. However, now that I’m making a part of my living doing writing, I’m not sure I can get to a point where I can write two posts a day for this blog. In this past year I only had one month where I wrote fewer than 20 posts for the month, but I didn’t hit 30 once either. I’m going to be doing more of that, and if one of those two posts a day is a sales post of some type, well, that counts as well. I’ve noticed that there are some internet marketers who make sure they mention things more than once that they’re marketing in their blogs; heck, you see how this campaign for the Beyond Blogging book has gone. If I made even 3 sales I’m going to consider that a success for me; if I make more than 5, I’m going to consider it a lesson learned.

4. Get even more publicity this year by guest posting. In 2009, I did a lot of interviews and ended up in both print and online radio. What I haven’t figured out is how to turn any of that into major benefits for myself. The one thing I didn’t do in 2009 was any guest posts; I did my guest posts in 2008. I wasn’t asked, but I also didn’t put myself out there in saying that I would write any guest posts. I’m doing that now; anyone who wants guest posts, write me at the email address on my About page and let me know what you’d like me to write about. Heck, for that matter, if you’d like to write a guest post for my blog on any appropriate topic, let me know that as well.

5. Get my Alexa rank for two of my blogs into the top 100,000. This one is going to be harder than I think it is, but it’s got to get done. This blog is right now sitting at 142,467, which isn’t all that bad, but back in March it was 127,242. My Top Finance Blog was only created last December, and it’s got an Alexa rank of 361,787. My business blog is tied into my entire business website, and I’m not sure if the blog can help the entire website move any higher, but if it can, it’s sitting at 382, 865 as of today. With the two blogs, getting ranked into the top 100,000 means asking for advertising is a legitimate prospect, even though this blog has a 0 page rank because of previously having those nofollow Text Link Ads. I’ve asked Google to evaluate me, but I guess they have better things on their mind so I’m not pushing the issue.

Anyway, those are my 2010 online goals. What do you think, and what are you hoping to achieve in 2010? By the way, if you’d like some help in setting goals, download this free gift from Paul Myers on goals.

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