I hear a lot of excuses from people when it comes to why they don’t blog all that often. Although I tend to believe that people have more to say than they think they do, I can understand how someone might think they’ll run out of things to say.
What I also hear is that people have no idea how to write for search engines, or the all-important SEO. I thought it was time to address the question of just how important SEO is to your blogging content.
Is SEO important? Yes, it’s absolutely important. How important it is in one’s blogging content is a different question entirely.
There are times when making sure that certain keywords are prominent in a blog post. One of the benefits of blogging is the fact that you’re actually building up prominence for your topics, or keywords that you want to be known for, by having a lot of content rather than having to keep drilling down on specific keywords or keyword phrases. So you shouldn’t have to go out of your way to create those keywords or keyword phrases if you know what you’re talking about.
For instance, even though I’m using the term SEO often in this particular post, if I decided to only use it once in any other post and linked that one time to something else on either my blog or my website, it would have as much power for my website as mentioning it in one post multiple times. The fact is that I have written on the topic multiple times on this blog throughout the years, so I should be covered, especially if someone’s wondering how it might relate to blogging.
In other words, the SEO properties of a blog don’t have to occur all in one post. One can spread out the process via multiple posts. That also means that your content can read naturally for both your visitors and the search engines, which is what everyone wants to see anyway.
Of course you will probably go somewhere else and read where someone has said how important it is to make sure that every single post you write is perfectly optimized. I’ve read lots of blog posts where they’ll tell you how many times you need to use certain phrases, that you need to add H1, H2, H-etc tags, and a whole lot of other tricks. Go find some of the big time blogs and check to see how often they’re employing these tricks within the articles; almost never!
I’m here to tell you that it’s much more important having consistent content than worrying about how you’re writing something. As long issue make it readable for your visitors, make it compelling, and have a style worth reading, your content and your search engine optimization processes will take care of themselves.