Tag Archives: Marketing

How Not To Reach Out To Someone On LinkedIn

“Hi Mitch. I’d like to connect with you on LinkedIn. We share similar services. Can we schedule a phone call…”

I get messages like this all the time. The wording might be slightly different but it’s pretty much always the same. A variation on this is when someone says they’ve seen my profile and wants to consult with me about something and also want to speak to me on the phone.

Me & Star Wars guy

What’s the problem you might be asking? If you’re on LinkedIn you already know. If not, the problem is that either these people didn’t actually read my profile, didn’t understand it or are only reaching out because I posted something that got a lot of views.
Continue reading How Not To Reach Out To Someone On LinkedIn

One Major Content Marketing Tip For Entrepreneurs

It’s been more than 3 years since I last talked about the concept of branding and why it’s important for all of us. Not just those of us who are trying to sell our products and services, but any of us who produce any type of content that we end up putting out to the masses.


by Michell C Clark
via Nappy

For me, the topic of branding came up twice in the last week, and I had an epiphany about something I’ve been missing out on. Let’s talk about that.
Continue reading One Major Content Marketing Tip For Entrepreneurs

Better Blogging, Part Deux

I hope you checked out the first part of this mega-pillar post. If not, you can see the first half of Better Blogging here. It was a monster, but this one is even larger as I drive my points home.


It’s time to talk about actually writing blog posts. Every blog post is going to need a title, but there’s nothing saying you have to have a title first. Some blogging experts will tell you that you should create a title for maximum SEO benefits. Whereas I’m sure that can help, sometimes creating a title that will entice readers to come by works just as well.
Continue reading Better Blogging, Part Deux

Do You Need A Contact Page?

Over all my years of creating websites, visiting websites, doing a bit of SEO and generally checking people out, one of the things I tend to believe is useless is a contact page. I touched upon it years ago when I wrote a post titled SEO & Common Business Sense, I said that I probably needed to write a post on my belief on contact pages since I stated it all the time. It’s about time I finally do that; stay tuned! 🙂

contact page info

Let’s start with blogs just to get them out of the way. If you look at the left side of my blog, you see individual pages I’ve created. The most important page over there is my About page. If anyone’s really interested in reaching out to me for any reason that doesn’t pertain to a particular blog post, all the information needed is in there.
Continue reading Do You Need A Contact Page?

Should You Have A Website?

There are a lot of people and businesses that have websites (or webpages) around the world. There are a lot more of each who don’t have websites but probably should. When it comes to being or trying to market a business, a general question that has to be asked is whether it’s viable for the owners of that business to have a website or not.

steps
Christa via Compfight

As a former internet marketing consultant who’s still an independent consultant, the overall answer is easily yes. The reality, however, isn’t so cut and dry. Let’s explore the positives first.
Continue reading Should You Have A Website?