I’ve done a good bit of experimenting on LinkedIn over the past few years. In 2015 I wrote an article titled Writing Articles That Gain Attention On LinkedIn, after I’d started posting full articles there. Some were brand new; some were edited pieces of older blog posts, mainly from my business blog.
business marketing lol
It started out well, and I thought it was the panacea I was looking for to help me breakthrough the noise, to draw more attention to what I could do for my particular business audience. Then… it wasn’t anymore. I went from thousands of views to ten’s of views, and I decided it was over when the last article I put there got 21 views; I do better than that leaving everything on my blogs. Continue reading LinkedIn; Posts Not Articles, Part Two→
A friend of mine, who was a relationship coach, once wrote a blog post titled What Kind Of Attention Do You Want. Her basic lament was how anyone could go onto a site such as Facebook, see relatively young girls barely dressed, and wondered if the ladies who put those pictures of themselves on the site really wanted others to think of them in that way. These days the same can be said for Instagram; I’m beyond being shocked after all these years.
There’s been a lot of stories over the course of time where both men and women are losing jobs or opportunities because more companies are hiring someone whose responsibility is to go online and look for information on these applicants. They’re going to social media sites, not liking what they see, and turning down those applicants. Sometimes they tell them what they found, knowing they can’t get into trouble for either not hiring someone or letting them go because the company doesn’t want to be associated with what’s being represented. Continue reading How Far Are You Willing To Promote Yourself And/Or Your Business?→
“Hi Mitch. I’d like to connect with you on LinkedIn. We share similar services. Can we schedule a phone call…”
I get messages like this all the time. The wording might be slightly different but it’s pretty much always the same. A variation on this is when someone says they’ve seen my profile and wants to consult with me about something and also want to speak to me on the phone.
Me & Star Wars guy
What’s the problem you might be asking? If you’re on LinkedIn you already know. If not, the problem is that either these people didn’t actually read my profile, didn’t understand it or are only reaching out because I posted something that got a lot of views. Continue reading How Not To Reach Out To Someone On LinkedIn→
It’s been more than 3 years since I last talked about the concept of branding and why it’s important for all of us. Not just those of us who are trying to sell our products and services, but any of us who produce any type of content that we end up putting out to the masses.
Though many of us are trying to make a certain amount of money online, our hopes being that it’s enough to work on, some of us who work for ourselves acknowledge that it’s not always the only way we can go, especially if we have a client audience that’s not quite savvy when it comes to being online.
by Chris Lott via Flickr
In real life I’m a health care finance consultant (you probably have no idea what that is), and I mainly work with hospitals. I can pretty much guarantee that few are looking for my consulting services via social media. I get lucky every once in a while when someone finds my LinkedIn profile, but since I’ve set it up so it’s non-searchable on search engines, it means only people on Linked In can find me. Continue reading Real Marketing – Regular Mail→
business marketing lol
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