Category Archives: Marketing

If You Can’t Get Your Family And Friends To Subscribe…

I was having a conversation with a friend of mine regarding people not subscribing to my blog. Actually, the conversation was more along the lines of why she didn’t subscribe to any of my blogs. She will read a post if I send her a particular post link, but otherwise, it just doesn’t happen.

She wrote back saying she was a terrible friend, but I wasn’t having any of that. See, the thing is that I’ve often wondered how any of us really believe we can sell and market to others, as well as get people to subscribe to things we do, if we can’t even get our friends and families to participate in the process. After all, these are the people who supposedly know us best, and at least are supposed to like us in some fashion, yet when it comes down to it you’re not writing anything of interest to get them to participate.

Not counting my internet friends, I have four friends of mine who are subscribed to this blog in some fashion; that’s it. I have a few more subscribed to my business blog. I’m not sure any of my friends are subscribed to my finance blog, but I wouldn’t expect them to be since it’s kind of, well, out of their realm of caring.

One truth of mine is that I’m subscribed to every one of my friend’s blogs. Only two of them write fairly regularly, and every once in awhile I comment, but I see everything. I’ve always felt it was the thing to do, but at the same time, I’m really interested in what people have to say, when they decide to say it. Just seeing them express themselves, no matter what it is, thrills me to no end. Yet, it’s not reciprocal.

Of course there is a difference. I’m really hoping to grow my blog, whereas most of them are just looking to say something and move on. Most of them probably have way fewer people following them than I do, but that’s not really the point. I guess my point, or question, is if my thinking that if I can’t even convince my friends or family to read things I write, let alone comment, then am I kidding myself in thinking that other people should be interested in it?

I know I’m not alone on this one, so please tell me your thoughts; I’d really like to know. Not that I’d stop, but I’m just trying to get my mind around it all. Thanks; enjoy your day.

Polo Blue Striped Womens Blue Dress Shirt Size 8








Creating Your Own Products; Let Me Talk About Mine

Something you hear many of the internet marketing gurus talking about is creating your own products, especially information products. Supposedly there’s this big market for almost anything that’s intellectual property, and big money can be made from these things.

Well, I’m about to somewhat challenge that view by talking about my own products that I’ve created. Some I’ve talked about here, while I haven’t talked about the others. So, I’m going to do that here, with links to where I might have talked about a product before, and then talk about the other things I have. Of course, within those other links is a link to my product.

First, for this crowd, is my book Using Your Website As A Marketing Tool, which is up there at the top left of this blog. Do you know how many people have actually visited the book from this blog? Four ever; period. That’s it. Now, to be slightly fair, the last time I actually promoted the book in full was in August, but come on, only four people ever, with all the visitors I have coming to this blog? All the people who say they’re interested in making money, all the people who have businesses with lousy websites, and I could only drive four people to that site? That’s pretty pathetic. What’s also pathetic is that for each of the times I’ve written about this book, I didn’t get a single comment on that post; I’m obviously a terrible marketer.

The second thing you see over there is for my webinar Social Media, SEO & Your Business in 90 Minutes. That post also didn’t get a single visit, and I’ve driven 3 people to check out the ad for the book from this blog. At least it’s newer than the other ebook, but still,… And, once again, no comment on this post, though I did get a couple of comments when I was talking about it before I actually did the webinar. Once again, created product, but lousy marketing I assume.

Next, look to the left there under the ad for 123Inkjets. This is my book Embrace The Lead, the one product I’m the most proud of. It was a labor of love, and I worked hard on completing it before my dad passed away. I was able to get 9 people from this blog to go look at it, but that’s not really great either. It has been my biggest selling product over the years, as I sell it in both electronic and soft cover form (I’ll even autograph a copy if asked). But I have to admit I’d have thought I’d make at least one sale from it off this blog, which has never happened. I have made a sale because of my Mitch’s Blog, which is my business blog, but not this one. And I’ve had two different squeeze pages for this book, but neither has generated all that much action ever, which is why it’s a muted looking page integrated into my business website format.

Below that is my CD series Keys To Leadership, and I’ve driven 7 people from this blog to check it out, even though it got some nice comments here. Seems people were more interested in what I had to say on the blog, which was a pretty funny story, than actually deciding it was worth taking the time to go see what the CDs were all about. You know, it makes me wonder just how many people actually even use the Listen button at the top of each blog post instead of having to read some of my longer posts. Okay, that was a sidebar thing; don’t answer it. Once again, it had one of those fancy squeeze pages that I later decided didn’t work, and integrated it back into my business website.

The last two products I haven’t really talked about here, but I will now. One is called the Mitchell Manager Training Program, and is a training program for new managers who want to gain some skills in things managers or supervisors need to know, but don’t have time for a lot of deep theory. It also has a portion that talks about stress and time management, as well as a brief lesson on budgeting. Sure, it’s still around 150 pages long, but I wrote it to be fairly easy to understand. Two weeks ago I made my first online sale, as it was only maybe 4 months ago I turned it into a digital product and began marketing it in that fashion. This one has never had a squeeze page; I’ve always marketed it basically through my business website. I haven’t put it on this blog because, frankly, I figured I’d be wasting my time. After all, it hasn’t lit a spark for any of my other products.

And finally, there’s my Mitchell Employee Evaluation Module, which has always been on its own squeeze page, though I’ve thought about pulling it back within the business site. It’s about 27 pages worth of information and sheets that will help managers evaluate their employees, as well as set up criteria to use in evaluating new employees. Once again, I’ve only made one digital sale of this product, and the buyer seemed to be happy with it. I knew this one would have no interest whatsoever on this site, which is why I haven’t marketed it here before now.

So, there’s six information products that I’ve created, and how are the sales? Lousy. How is my marketing? Obviously lousy. See, a big part of the piece says to try to find out what someone is interested in, then create something towards that interest. The other part of it is that, if you’re not interested in that, how the heck can you write about it? Some of these gurus aren’t interested and don’t care about stuff. They pay someone else to write it, someone else to help market it, and collect the profits. It works best when they’re already big names in selling something else; I doubt most of us could get away with that.

And why would we want to? What could be more dishonest than that? Matt Cutts was talking about that once with a website that advertised medical services that someone needed for their mother, but when asked for more information they couldn’t give it because the person knew nothing about the procedure; they had paid someone else to write it for them so they could put their name on it. How irritated would you be about something like that?

In any case, this post has a twofold purpose. One, to highlight all of the products I’ve created thus far; more are coming as I move along. And two, to show you that even creating your own products doesn’t guarantee success or interest. This doesn’t mean don’t create new things; it just means to temper your thoughts on how successful it might be once you put it out there.

Once again, there are no get rich quick schemes.



Ultra Diamonds

Top Three Do’s And Don’ts

Earlier in the week I was reading a Tim Bossie’s blog, with his article titled 60 Quick Dos And Don’ts For Online Advertising. This is a great list, and I hope everyone goes over and absorbs this entire list, as it pertains to online advertising, affiliate marketing, internet marketing, MLM marketing, network marketing, email marketing,… well, you catch my drift.

Anyway, I decided that, out of this great list, I’d say what I felt were the three top do’s that he mentions, and then what I feel are the three top don’ts on his list. By the way, I’m not sure if that’s how and where one would put the “s” after “don’t”, but I did search on the internet and it seems this is how other people are doing it, so I’m going that route.

First, let’s do the don’ts first (wow, that looks weird, doesn’t it?), to get those out of the way:

1. Don’t comment on blogs with “Great Blog!” and leave it at that. It’s comments like that which makes it harder these days to determine what’s spam and what’s not. As you know, I hate spam, but I’ve also talked about how it’s getting sneakier and smarter these days. Our friend Peter talks often about people who drop by and leave lots of one line comments just to move up the lists of those people who have top commentator listings, like mine over there on the right (and look who’s at the top). Whether or not it’s truly spam, it looks like spam, and it’s disingenuous to the person who’s writing the blog.

2. Don’t limit yourself to just one advertising method. Y’all see all the things that I test here, then tell you about, but I know I still have a lot of methods that I’ve yet to try. There is no one way that will work for everyone; man, I’ve proven that! If you’re not making $500,000 a year, you probably need to change something around, keep tweaking, and keep learning. Yeah, I know that’s a super lofty goal, and most of us would be happier with a lot less than that from blogging, or from our websites, or from any other internet marketing in general, but I like to dream big.

3. Don’t get discouraged if you don’t see overnight millions. Let’s face this fact; there are a lot of dead blogs and websites out there. A good number of those folks tried to make money online and failed. Some of those people participated in programs like Jeff Paul’s Internet Millions or Stores Online programs.

Think about it this way; just how many blogs are there out here that consider themselves “Make Money Blogging” blogs? Folks, in one way or another I’ve been at this for four years, and it’s not until this past year when I’ve actually started making any money at all. I feel it’s because of things I’ve learned since I started writing this blog. Obviously, it’s a long process. The best part about all of it is that it doesn’t cost a lot to try these things out, and to stick with it just a little bit longer. As Jesse Jackson used to say, “Never give up; never stop trying; keep hope alive.”

And now, the do’s:

1. Be persistent in continuing to learn advertising and marketing. Now that’s really what this blog is all about. I try to learn more and more about affiliate and internet marketing, and as our friend Steve says, I tend to process a lot of information.

Unfortunately, there’s also a lot of information that I probably don’t put into practice for one reason or another, so I’m not making the kind of money I should be making. That doesn’t mean I’m not always learning. If things so well, we’re going to get some specific questions answered from a big time internet marketer soon, which I think would help everyone out.

Still, you see me testing things and telling you about them; you see me sharing my stats; you see me sharing websites I find; and you see me sharing ebooks I’ve obtained here and there, free ebooks that I’m allowed to share with you. And I try to write something different than what everyone else is writing.

You saw my rant on this idea of massive traffic; well, since I wrote that, in Twitter, I’ve probably seen at least 20 new posts that have said the same exact thing as everyone else. Is there something new? I don’t know. But I do know that there’s always something new to learn, a different perspective, a different tactic, and I’m going to continue trying to learn more and more; I hope you keep coming back to learn, and to teach me some things.

2. Comment, Comment, Comment on other blogs in your niche. Actually, I want to extend this one further to say comment any place where you feel you can make a contribution in some fashion. I actually do understand the tactic of commenting only on blogs that fit your niche, in that it presupposes those people will see your comment, figure you’re some kind of authority, and decide to come by.

But I’ve had more fun and met some great people on blogs that have nothing to do with my niche; heck, do I have a niche anyway? I write three blogs, and this is probably the only one that doesn’t really have a niche, as much as a concentration. I have varied interests, so I comment on blogs every and anywhere. And I try to offer something with each comment, even if it’s only two lines. There’s a lot of great stuff out there; take the time to look at it, then comment on it, and finally,…

3. Spread some link love in your own articles and blog posts. Well, that’s what started this article to begin with, isn’t it, acknowledging the great job Tim did in writing his post, then expanding on a few points of it for my blog. For those of you who say there’s never anything to write about, you’re just not trying.

If I look at any five blogs, I can find something to write about, and probably get 500 words out of it. I’m a genuinely curious person, and I haven’t even brought up my interest in psychology, the universe, quantum physics, poker (well, I have talked about poker), history, music, and the like. But I’ve shared tons of links with y’all, even on this post; have you noticed that not all the links here are to this blog? Well, I’ve also done a lot of internal linking within my own blog, as well as this post. Internal linking is important to your own SEO (oh yeah, I’ve talked about that also), and it gives those who might like what you have to say more pages to explore if they like even a little bit of what you’ve written. Last night, for instance, I liked this one blog so much that I read 10 of his posts, though I only commented on one of them; I wish I could remember right now who it was, because I’d share it with you.

But there you go, my top three of each category. All that, and if you go to Tim’s blog, there are 54 more gems for you to absorb. Who could ask for more than that? Oh yeah, lots of links on this one, aren’t there? Well, I wanted to do something special for post #399; I hope you enjoy some of them; take care, and enjoy your Saturday.

The First Post

Welcome Visitors!

This is the very first post of my new blog, which is called I’m Just Sharing. This is a marketing and, well, personal, sharing blog. I am an affiliate marketer, of sorts, but I hate spam, so, instead, I’m going to post the occasional product or affiliate link, and I might even say something about them every once in awhile. Sometimes the affiliate link, or advertising, will be at the end of a post; sometimes it may be right in the middle of a post. Sometimes it won’t be there at all; my discretion, or mood, as you will.

So, what can stuff look like? I hope you stick around to find out! 😉
 

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