Though many of us are trying to make a certain amount of money online, our hopes being that it’s enough to work on, some of us who work for ourselves acknowledge that it’s not always the only way we can go, especially if we have a client audience that’s not quite savvy when it comes to being online.
In real life I’m a health care finance consultant (you probably have no idea what that is), and I mainly work with hospitals. I can pretty much guarantee that few are looking for my consulting services via social media. I get lucky every once in a while when someone finds my LinkedIn profile, but since I’ve set it up so it’s non-searchable on search engines, it means only people on Linked In can find me.
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