All posts by Mitch Mitchell

I'm an independent consultant in many fields, so I have a lot to share.

Folks Writing About Making Money Online – The Reality

You know, I’ve written often about my travails in trying to make money online. Do you know what the number one niche for blogging is in the world? Making money online! Do you know how many people are actually making money online, and by that I mean money enough to live off? Less than .3%.


by Florian

Finally last week a big time blogger, John Chow, wrote a post telling people to stop stop blogging about making money online if you’ve never made any money online. I thought it was about time one of them wrote it, and I liked it so much that I actually commented on the post, which I rarely do with the big names, as I’ve talked about in the past.

Whenever I’ve talked about it on this blog, I’ve either given a monthly report or talked about something I’ve tried and how it performed. I certainly have made little money off this blog, and I get all sorts of things from people such as “if you talked about only one thing”, if you “niched”, if you collected email addresses, on and on and on. Please folks; it works for some and doesn’t work for others.

Why is that? I think it really comes down to a few things. You need a true support system. You need some loyal visitors and you need a lot of them. You need a few folks who have high ranking blogs that get a lot of visitors to help give you a push. And you need to write that one post that really gets you a lot of attention in your niche, or for a product. In other words, you need a break, and a major one.

How many of us really get that? I actually can’t totally gripe about mine all that much except it’s not really on a topic that’s helped me any. When I wrote that one post on cleavage it was kind of a lark. Yet it overwhelms every other post I’ve ever written by an almost 10 – 1 margin. It averages 1 minute and 26 seconds as far as how long people stay on the post. and it has a bounce rate of 70%. That means a couple of things. One, it probably takes folks that long to look at the pictures, since it doesn’t get a lot of real comments. And two, people were looking for specifically that topic, came to the blog, noticed nothing else was like it and left. It’s helped some with traffic but none with sales or money making. Instead, it got this blog banned from Adsense; of all things!

The overall thing is that people should write about a few types of things. One, what you know. Two, what you like. Three, what you maybe don’t like (or what makes you mad; politics, religion, racism, ice cream, etc) that you can write a lot about. That’s about it; everything else doesn’t really matter. With these three things, you can show passion in your writing, communicate with people well, and possibly have the opportunity to make money. At the very least, you’ll sound original; everyone likes that.

Just be yourself and write that way; who doesn’t love that?

Out Of Money Refrigerator Magnet






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SEO Is A “Practice” Like Medicine, Not A Science

Every Wednesday on Twitter there’s something that goes on that originated here in the Syracuse area. It’s called Community Manager Chat, and it’s actually geared towards people who handle the social media processes at their particular companies, or for someone else. I get to be a part of it because social media is my thing, or at least a big part of my thing. If you ever decide to participate it’s at 2PM Eastern time, and you use the hashtag #cmgrchat to follow along.


Searching by Josh Heilaman

Last Wednesday the topic of discussion was blogging, which y’all know I thrive on. It was actually the second week on the topic because it seemed like it was very popular and there were so many questions being asked. I answered a bunch of questions, and on that day and the day after I got a bunch of new followers; I could see that a lot of people were interested in what I had to share.

Anyway, what happens is that one of the moderators throws out a question every 15 minutes or so, then the responses fly out. One of the questions asked what people did for SEO on their blogs. I stated that my SEO strategies are to write as much content as I can and to, for the most part, write about certain types of topics more often than going off the grid. I actually do that if you check my centennial stat posts from time to time.

As normal, there were a few people who went into the direction of having to not only write niche blogs, but to make sure to stuff your posts with keywords and keyword phrases so they could be found easier on the search engines. I read that stuff all the time and for the most part I think it’s garbage. After all, if I write 100 posts on roses and suddenly decide to stuff a post with the phrase “brown picture frames”, it’s not really going to mean anything to anyone, including the search engines. Those 100 posts on roses are going to fare way better.

After seeing some of those posts, I wrote the line that this post is based on: SEO is a “practice” like medicine, not a science. It got retweeted a bunch of times; I think people liked that phrase a lot.

And of course I believe it’s true. There are a lot of great SEO practices, which I’ve even talked about on this blog, but the truth is that not every website is going to end up on the first page of Google or any other search engine just because one’s site is optimized well. If you decided today that your goal was to be in the top 10 for the term “shoes” you probably won’t have a chance unless you can produce close to 900 pages of blog posts in a year or so. That’s because there are so many people already writing on that same topic that have beaten you to the punch. You can get creative to find your little niche in that group and that might put you on the first page; otherwise, you just need to be the best you can be and hope to compete in another way.

SEO is like medicine because it’s really a guessing game after a certain point. Doctors guess all the time as to what’s wrong with us. I bet every person who reads this post knows someone who had a doctor tell them “I don’t know what’s wrong with you,” or something to that effect. I’ve heard it myself. And these people go to school for 8 years, then do 2 or 4 years of clinical before they’re allowed to be out on their own; I don’t know anyone who’s truly been doing SEO for more than 7 years or so.

Does this mean one shouldn’t try to be as effective as possible in trying to get their blogs to perform well on the search engines? Absolutely not. What it does mean is that one shouldn’t kill themselves trying to write the perfectly optimized post every time out. To me, based on history, one gets way more juice by trying to put out as much good content as they can. That’s always my goal when I decide to write a post, no matter what the topic is on.

Trust me, there’s really nothing wrong with practicing; you might not end up being a concert pianist like Andre Watts, but you could be Liberace, and he made a lot of money in his lifetime.

Delicately Carved Wooden Handle Magnifying Glass and Letter Opener Set 10″


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Sunday Question – How Do You Motivate Yourself?

I’m thinking this is definitely an appropriate question to ask people on a Sunday. Since most Christians go to church on Sunday, some people might say their religion motivates them, and if that’s the case then it’s a fine answer. Some go to church on Saturday, though I expect if it’s religion the answer still might be the same.

I’ve never really touched the topic of religion on this blog because I’m a nonbeliever. I truly believe that as long as people don’t oppress anyone else because of their belief and if they don’t push their religion on someone else, then it’s all good. Whatever makes people happy and can motivate them to feel as good as they can, I have no problem with any of it.

That means, however, that people like me need other ways to motivate ourselves. I have written about motivational stuff on this blog and my business blog. On this one I had a post titled 10 Things That Lead To A Happier & Healthier You. I had a post showing 3 motivational videos. I had another post with videos and explanations of motivational stuff called The Soundtrack Of Your Life. I had one simple post way back when that gave links to motivational posts. And I’ve written about The Secret, which includes a video of the first 20 minutes or so of the movie, and Being In Heaven, the latest motivational video on the market.

When I need motivation, I turn to things like The Secret, videos, some CDs I have of Zig Ziglar and other presenters, and sometimes I grab one of my “millionaire” books and read some passages from one of them. See, my dream is to be a millionaire, so I have lots of books with the word “millionaire” in the title. I really do believe that if you feel it and believe it you will be it; might take some time, but it’s a reasonable goal.

Once again, what do you do to motivate yourself?

Secrets of the Millionaire Mind
by T. Harv Eker


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Top 5 Online News Sources

This used to be a much more difficult thing to talk about. As more and more news sources moved online, it seemed like it was going to be pretty easy to find news that you wanted to read. However, what’s happening now is that you’re finding that some of your favorite sites are moving to a paid model. What this has done for me is taken me back to many of the news sources I used to check out before I got more specific with news.

I’m probably not the only one who looks at news online. Local news is also online, but I tend to want to watch that when it’s live. This is for all that other news, including news you never even thought you wanted to know about. And none of these sites cost you a thing; those are excluded. These aren’t necessarily the people who put out the news; just a place where you can go to get the news you want.

Excite is my favorite place to go for customized news for only this reason; it doesn’t require you to go to an extra page before you can see your news. At one point they had created a sales page that used to pop in before it took you to a news story but those days seem to be gone. You can select from tons of choices, select from hundreds of colors and backgrounds, and it’s a lot of fun. The best feature for me is the TV listings at the bottom, which no other news site, even my local sites, don’t give me. You can customize it based on the type of service you have, and then customize it to see only the channels you want to see; neat! The only gripe I have is that you can’t get rid of their own advertising content along the left side and at the top, but truthfully, I don’t even notice it anymore, and only noticed it when deciding to write this post.

My Yahoo is my number two source of customized news. It’s not the first place I go, but I love that it has more news sources to select from than Excite. It also has all the customization that Excite has. My one gripe is that many of the links you hover over have a plus sign come up, which means you’ll either have to click on that to go to a preview page and then the news, or you can hold down on control and click on it and go to the news story. It’s a small irritation, but one just the same.

CNN is always the first site I go to for my news. It’s clean, efficient, and at least the headlines are always up to date. I’ve customized Firefox so I see it differently than most people do. If I have a gripe, it’s that it doesn’t update the minor news stories as often as it updates everything else. Still, it’s quick and easy access to current news.

MSNBC is another great news source that allows for minor customization of where you get your news from. Very minor; for instance, the closest local news I get is about 30 minutes away. But they have lots of content and change it more often than CNN does.

Reuters is a great news choice and has lots of coverage of overseas issues, which for some of you makes it more valuable than my truly American slantings. Still, it looks like it customizes itself based on your location, which probably means I’m seeing a much different front page than someone would in another country. It also offers a different slant on the news that, for me, is sometimes enjoyed and hated at the same time, but always intriguing.

And there you go; now, go learn something!


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Marketing Help Needed; Yup!

As y’all know, I work for myself. I do okay, but certainly not great. Marketing has always been my downfall, and it’s disconcerting after so many years.


by McKay Savage

Of course, I understand the concepts of social media marketing well. I’ve followed my own advice when it comes to that, and it’s helped to a degree. My biggest problem is that my main business doesn’t do online stuff all that well. You may remember that along with a lot of other things I’m a health care finance consultant. Many more hospitals have a web presence now, but that’s about as far as it goes.

I rank number one for my search terms, but hospitals don’t go online to research vendors (that’s what they call us; I prefer the term ‘corporate partner’) for services. Instead, they go to events and ask people they’re not afraid to share information with who they might recommend or who they’ve heard of. Now, by ‘afraid’, I mean to say that hospitals really don’t like other hospitals that are located close to them to ever know they might have some type of problem. It’s kind of stupid because almost every hospital has the same types of issues but that’s the way the world goes.

Anyway, that makes marketing to hospitals difficult. Overall they’re not close to each other. They don’t like making recommendations that might help a competitor. If you’re an independent you just can’t rely on word of mouth when it comes to hospitals; physicians maybe.

What’s a guy to do? I’ve done the traditional route. I’ve sent letters. I’ve sent flyers. I’ve sent postcards. I’ve even picked up the phone and called, although not that often; I hate doing the cold call thing. That plus, unless you personally know the CFO, you’re not going to talk to them. I’ve had 3 different sales professionals who have tried and each one of them told me the same story, and I already knew it because that used to be my life. Well, except I didn’t have a secretary screening calls for me; if it was from out of town & I didn’t recognize the number, it went to voice mail.

Anyway, I’m always on the lookout for more marketing tips. A good source for me as been my friend Shirley George Frazier’s blog Solo Business Marketing, and right now she’s giving away a pdf called 42 Top Tips For Solo Marketers. That’s the link to her site, not to the download. Her site is replete with tons of information, and I have followed her for a couple of years. I do pick up some things here and there, and I really need to start applying more of what she has to offer. It’s a great resource, and I’m happy to mention her here.

Of course, all of this ties in to other topics I’ve brought up this year and in previous years. The best marketing strategy is to find ways to increase your influence. I’ve been trying to do it a lot through social media, interviews, and networking.

Networking, by the way, is how I’ve gotten most of my health care contracts as well. Through email, I do have a list of people I can network with when I really need to get something. The issue for me is that at my age now I’d love having more projects that are closer to home. Some people might think going across the country is always glamorous; trust me, it’s not. Even flying first class, making 2 or 3 stops to get to your final destination, and those long layovers, is irritating and uncomfortable. Now, if I were on a speaking tour, making $3,000 or more a day, I’d suck it up and be happy about it; who wouldn’t?

Anyway, check out Shirley’s blog, and if you have any ideas on how you market your business to the offline world that’s effective, please share.


Microsoft Wireless Laser Desktop 4000

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