How Influential Are You Online?

On Twitter yesterday, one of the folks I followed asked who they thought were the most influential Syracuse social media people. There were a few names bandied about, but I have to admit that somewhere along the way I was hoping that someone would mention me. However, it wasn’t meant to be, and as disappointing as that was, it seems to follow an interesting pattern.

We as bloggers spend our time writing our posts, hoping to drive visitors to our sites to read what we have to say and see what we have to show. Some of us hope to make a dollar or two here and there, if not necessarily through the blog itself, then by doing speaking engagements, workshops and the like, or having someone see what we write about and decide to pay us for it. However, to get all of that, it takes influence, because that’s what’s going to determine just how many people are going to come see what it is you do.

What I’ve noticed is that I’m more influential outside of my home area than within it. Though I’ve lived in this area for 35 years, I find that I’m kind of the great unknown. Now, a part of that is my fault because I don’t get out all that much anymore, and in the days when I did get out, there was no internet. It’s hard becoming a local cause célèbre, if you will, at age 50. Indeed, the local net community in general probably didn’t even know I existed until I went to my first tweetup last year. Oh, I had a local client here and there, but all because I participated in this consulting group; any local work I’ve done has come through them.

Just to spread this even further, most of my consulting assignments in my main profession have also been out of town. Do local facilities need the types of services I provide as much as out of town facilities? Yes. Do they even look at me? No, I’m pretty much ignored, even at health care networking meetings (I finally decided to drop out after being a member for 15 years), though I do still market to them from time to time. Not memorable enough? Me?!?!?

Back on the 22nd, I did my first workshop on social media marketing in central New York. It’s actually the first time I’ve given a presentation in this area that I’ve been paid for, and I’ve given enough presentations. Goodness, I’ve been in the local newspaper, local business newspaper, once on local radio (I don’t count seeing myself in the background on the local news, though I did laugh), and it seems no one really knows who I am around here; that’s a shame.

Of course, I kind of see it as my fault. One of the things about social media marketing is that when you do it, unless you’ve finitely targeted yourself to your local area, your message tends to spread everywhere, and let’s face the fact that there’s a lot more people “everywhere” than at home. The most consistent comments I get on this blog or any of my other blogs come from people “elsewhere”. The people who have bought products I’ve created are from “elsewhere” (well, I did have one guy I knew who bought one of my products, but he’s the only one). Any web work that didn’t come from my consulting group, or writing work, that I’ve gotten have come from “elsewhere”. Goodness, the article I wrote about one of our tweetups, where I mentioned about 30 names, only got 2 comments, luckily from local people, though I know a few more did see it at least.

Ah, I know what you’re asking; what about the topic about influence online? In that fashion, we at least have some tools we can look at. For instance, I’m sitting at an Alexa rank of 112,591 for this blog. My main business site is around 392,000, my other site is around 1.3 million. For my main search terms on my main business, I come up in the top ten, if not at #1. For my other business, I’m in the top 40 for half of the terms, but if Yahoo was the main search engine I could actually claim a bunch of top 10 slots; I’m going to figure that out one day. For my main business site, it’s linked to more than 3,000 other websites, and my other business site almost 3,000; for this blog, more than 14,000 links elsewhere. As a point of comparison, I popped in some other domain names, and I don’t see anyone else linked to that many sites that I know.

So, in a weird way, it begs the question what is influence anyway, and how does one use it? I think I’ll tackle that one next week. But I’ll ask this question again; how influential are you online?

Ultimate World War II DVD Collection

Ultimate World War II DVD Collection


Social Media And SEO

At the workshop I put on last week with my friend Renée, one of the interesting questions that came up was how social media marketing impacted a business website’s search engine optimization. I thought I’d answer that here as I did last week because if I was asked there, then someone else might want to know that answer as well.

One of the things you often hear about what helps you rank higher on Google, and I’m not talking page rank here, is getting one directional (I’m debating as to whether it’s “directional” or “direction”; have to think about that more) inbound links. By that, it means you’re getting a free link from someone without necessarily giving one back. Supposedly, search engines love that, because it shows that outside people are giving you love without your asking for it. By the way, that’s also why they hate paid links, even if you use the “rel=nofollow” attribute, because they think those advertisers are trying to game the system, if you will.

So, let’s look at a few of the social media sites where you might do some marketing to see how it all works. If you use Twitter, you have to create a profile, and if you’re smart you’ll put your business link in there. Mine has my business link instead of the link to this blog. Now, the only link I have back to Twitter is to my name on Twitter so people can follow me. I have nothing on my business site that goes to Twitter except for the same thing. Now, every blog post I make pops up on Twitter, which means all of my blogs get immediate link love. If someone clicks on the links, they’ll go to my sites. Even if they don’t, I still get link love, and I get more if someone decides to retweet it. Not a bad deal for a quick post.

LinkedIn and Facebook work in a similar way. When you create your profile, if you pop in a link to your business website, you’ll get the benefit of an inbound link. Both of those websites are pretty prominent, so that benefits your site. But then you go further. On both sites, posts from my business blog show up like they do on Twitter. This means I’m generating one directional links to my blog, which is attached to my website, and thus I’m helping to increase my SEO. Even with my creating a business page on Twitter and linking it to my blogs, like you see there to the right, my SEO is intact because every time I write something on that page, or anyone else does, it gets shared with everyone who’s decided they “like” my page, and if they’re commenting on a link I left, that gets spread around as well. By the way, on Facebook I’ve included links to all of my sites, whereas on LinkedIn I’ve only added links to my two main business sites and my blog.

The concept pretty much works with all the social media marketing areas you might try. If you create a YouTube account and set it up properly, you’ll get an inbound link. Every email you send where you have a link in your profile you get a little bit of that, but you get more if it goes to a place where someone has to log in online to see their email. If you participate in forums, you should make sure you have a signature file with your link in it.

Now, I have to say this one thing, and it’s important. Just getting links means nothing. If your website isn’t optimized correctly, those links aren’t going to help you one bit. If you don’t have any real content, the search engines still won’t know what you do, and neither will people who eventually might come to your site. So, you have to have a well rounded SEO program going for any of this to help your site and your business.

KODAK Zi8 Pocket Video Camera / Aqua

KODAK Zi8 Pocket Video Camera






  Copyright secured by Digiprove © 2010 Mitch Mitchell

Where Would You Go In A Disaster?

Today I got a CPAP machine, and that will be a story for another time once I start using the thing. Instead, I want to talk about one of the questions that I was asked that came from left field.

The question was “where would you go in a disaster?” I found the question stunning, so much so that I was lost for words for about 15 seconds, which doesn’t happen often for me. I said it was an intriguing question, and asked why they would ask me that. She said because the CPAP machine needs electricity, and that many people, once they start using it, find they never want to sleep without it again, and thus if the power went out where would they go to still be able to use their machine.

Of course, me being me, my mind had gone elsewhere. I’ve always had the scenario in my mind that if I heard about something happening like we were being targeted by a nuclear bomb that I would just hop in the car and drive as far west as I possibly could to try to outrun it, since we’d have some notice that something was coming. And I live within 35 miles of a nuclear plant, but it’s recommended to be safe trying to be 45 miles away, so I always figured I’d hop in the car and head south if I knew something had happened there.

Yet, when all is said and done, how many of us have thought long term about where we’d go if a disaster struck? For that matter, wouldn’t your believe be like mine, that it would depend on what the disaster was? For instance, since my house is a mixture of gas and electricity, if the electricity went out I could stay in the house, keep warm, and eat just fine. But if it was a flood obviously I’d have to get away, but where?

Have you given this one much thought? By the way, I answered eventually that I would probably go to one of the local hotels about 2 miles away, hope they had power, and get a Jacuzzi room and just chill for a few nights if I needed to. That made them happy, and all was right with the world. Weird, right?

Luxury Car Booster Carrier Seat Belt Safety For Pet






  Copyright secured by Digiprove © 2010 Mitch Mitchell

How Social Are You Ready For?

How social are you really ready for? Whether you’re into social media for marketing or pleasure, you have to be careful when determining just what it is you want to do and how you want to do it. Social media can be overwhelming; if you don’t believe me, remember the first time you were in a live chat room, if you ever did that, and how difficult it was holding multiple conversations at once.

Yoel Ben-Avraham via Compfight

I only did that a few times before I realized how overwhelming it could be. One night I kept up 16 conversations for 2 hours, and I think I rarely blinked; I couldn’t even get to the bathroom! It was fun, but I couldn’t get to anything else I wanted to do.

That’s how social media can be for some people when they overextend. Sometimes one can overextend with just one thing, such as spending hours upon hours on Twitter or Facebook or whatever social media option you’ve chosen. Sometimes you can overextend yourself by trying to get into too many things, then trying to find the time to do them all.

I see that when I read some people’s Twitter posts. Do you know there are over 100 different ways to track Twitter posts now, and that’s not including mobile phone apps? Who has the time to try all these things out? Definitely not me, but some of the younger set does because they seem to be hard to please; yeah, I said it! lol Not that it’s a bad thing, because out of those things they want come new platforms, but it’s a never-ending search for perfection that just isn’t going to happen.

Then there are people looking for new ways to meet people in places other than Twitter or Facebook. That’s not a bad thing except some people sign up for everything, and once they’re there they send requests to all the people they talk to in other places, trying to get them over there as well.

It’s the programs and websites that ask them to do this, but sometimes it’s overwhelming. I get probably 5 or 6 new requests a week for sites and applications I’ve never heard of from someone I may or may not know all that well. I also get repeat requests that I’m not sure the people know are being sent to me because I refuse to join.

The thing is that I’ve figured out my limits, and I’ve figured out my time and strategy for both business and personal use. I’m already pushing those limits while still trying to do other things. Introducing more things into my life that essentially are the same as what I already have isn’t in my best interest.

What do you feel is in your best interest when it comes to social media? Are you satisfied with what you’re doing now? Are you always on the lookout for a better way to do things? And do you feel stressed or satisfied with the amount of time you’re putting into your social media projects, which by the way includes blogging?
 

The Problem With Editing

As y’all know, I fancy myself as a writer. I think at this point I can qualify that statement with all the different types of things I write and have written. I thought about recounting all the things I write, but then decided it was easier to link you back to a previous post on how much I write. Actually, I’m writing more than what was in this post at the time, which is scary.

However, I wanted to talk about editing for a little bit. There’s always problems with editing, especially when you’re editing something that someone else wrote. Editing really comes down to the issue of what you like and are looking for versus what someone else has said. I find that it’s a fine line sometimes between editing to help someone fix typographical or grammatical errors and changing the entire tenor of what someone has written.

About six weeks ago I helped a friend edit her book. She’d had some other people look at it and I guess they’d made some suggestions here and there. I went at it with a critical eye, first looking for typing errors, then looking for grammatical errors, and finally what I consider errors of omission. Let’s take these in order, because they’re quite different.

Typing errors are more than just misspellings. A typographical error could mean things that are capitalized that shouldn’t be and vice versa. They could mean words that are spelled correctly but not the right word for the sentence, such as when we see people always getting wrong the concept of ‘there’, ‘they’re’, and ‘their’. This is actually the easiest thing to fix because most often the rules are cut and dry.

Grammatical errors are in a way the hardest edits to make. One of the issues with grammatical errors is that you have to take into account the fact that people speak differently depending on where they live, and of course where you live. For instance, most places I’ve lived in, when you went outside to throw the ball around, you were ‘playing catch.’ In downstate New York, and it appears areas of Pennsylvania, they call that ‘having a catch.’ Another example is that when I was younger we would ‘go to lunch’, and now people ‘do lunch’.

Those are small examples, but they become important when you need to make sure a person’s home voice is heard instead of the voice of the editor. There are words I often use when writing something that someone will say “I’d have used this word instead.” My general thought is that “You might have used that word, but I wrote it”, so I tend to stick to my guns. However, if someone used the same word four times in one sentence, suddenly it’s a different issue because the readability of the sentence is in question, whether the writer understood what he or she meant to say. There’s also the issue of writing for your audience to understand you, yet, because it’s how you talk, suddenly throwing in a word like ‘perspicacious’ because it hits your fancy, and now you’re sending people scrambling to look it up because you didn’t think of writing ‘using good judgment’ at the time. If it’s honest and how someone speaks, every once in awhile you just have to leave it alone.

Errors of omission are either difficult or hard, depending on the reader and the types of things they’re used to looking for. At my writer’s group, one of the participants is always looking for more detailed descriptions of people and what they look like, little touches in rooms to help her see it in her mind, and other thing such as what foods smelled like, did mouths water, what kind of sound a car made, etc. That kind of thing doesn’t always enter my mind. What I look for are things that don’t explain something that a writer has put into a story. For instance, a character’s name being mentioned without any explanation before or afterwards as to who that person is or was. Or a tale being told that’s missing so much detail that you wonder why it’s there in the first place.

Something I don’t do all that often on this blog is edit. When I write here, I’m kind of in my own Mozart zone; what I say is what I say, and when I’m done saying it I move on. I do look for typos, but as Sire has shown, every once in awhile I miss a word. This blog is freestyle, and I enjoy it for that reason. I edit much more thoroughly on both my business blog and my finance blog, because the audience for those blogs is much different than this one, and the topics always more serious. When I wrote my first book I edited it 7 times, and I asked a few other people to edit portions of it as well. Remember I helped Guy Kawasaki edit his book Reality Check back in 2008, one of many people he asked for help (talk about feeling honored!). That was one time I didn’t speed read.

Editing is a very important component of writing, but its importance devolves depending on what it is you’re doing and your audience. While no one wants to read a lot of stuff that’s missing simple words over and over so that it gets in the way of easy reading, studies have found that most of us will insert words here and there that are missing so that it’s not a big deal. If you’re writing your own blog, do the best you can with some effort, but don’t hurt yourself. If you’re writing for others, or hoping to make money, that’s a different story altogether. Remember the three critical areas of editing, whether it’s for yourself or for someone else.