Some years ago I talked about the concept of social media marketing, and why I think it’s a more important way to handle your business online rather than blatantly spamming all over the place. Today I’m talking about the difficulties in keeping up with it all, especially if you’re also trying to keep up with blogging as well.
Autographed; hanging in my favorite restaurant!
Do you believe that doing something so many times can help it become a habit? I have mixed emotions on that one. There are things I’ve done that have stuck, while other things I’ve done for a long time were good for that moment, but some months later, maybe even a year, it’s like I never did it to begin with. Continue reading Keeping Up With Blogging & Social Media Marketing→
If you get to thinkin’ you’re a person of some influence, try orderin’ somebody else’s dog around.”
Back in August I decided to try a little experiment; y’all know how I like to try experiments from time to time. Going into this one, I was betting I knew how it would turn out, but still had some hopes that maybe I was wrong. In the end, there were some interesting lessons to learn.
What I did was fairly simple. I decided that for the week I wasn’t going to initiate any conversations or share any information on either Facebook or Twitter, other than my normal marketing endeavors on Twitter whenever I create new content. The only caveat I had was that if someone wrote me first I would reply. But if nobody tried to contact me, I wasn’t going to post any other links, or do a retweet, or reach out to comment on something anyone said, including just saying hello. In essence, I wanted to see if anyone would miss me. Continue reading How Important Are You On Social Media?→
In March of 2015 I wrote an article titled Promoting Yourself In Social Media; My Personal Study. In that post I talked about how I was doing a lot of things to try to get myself noticed more. That’s because I know I need more traffic coming to my blogs and website, and I wanted more people to recognize me as someone who might know something about blogging, social media, leadership, etc.
I mentioned how things had been progressing for me, and a lot of it had to do with Twitter. At that time I mentioned that my traffic had gone up 15%. I can tell you that, in a comparison of the period I compared to after my initial test that my traffic has gone up 35%; that’s not so bad. Twitter is now my 4th largest referrer overall but my #1 referrer from social media; that’s pretty cool right? Continue reading Scheduling Posts On Twitter Via Tweeten; My Process→
There’s a young guy I sometimes mentor and have lunch with named Adam. One of the things he does for business is he tries to help people market their businesses or products on Facebook.
We were having a conversation about this and he asked me if I wanted to try to market my business on Facebook using Facebook ads. I told him that I didn’t believe either of the main industries I was in would work all that well on Facebook. Still, I decided to give him a chance. Continue reading The Facebook Ads Experiment→
By now most people have heard of the Pareto Principle. In essence, it’s the belief that 80% of consequences comes from 20% of causes. The origin came from Pareto’s recognition that 80% of Italy’s wealth belonged to 20% of the population. He came up with this in 1896, and for over 120 years people have equated it with everything from investing to business and customers to fitness and health.
Over the last few years I’ve seen it being recommended by a lot of bloggers and marketers when it comes to the concept of social sharing. The premise is that if one is trying to market themselves via social media, they’ll get the most benefit by sharing other people’s content 80% and their own around 20%. Continue reading Let’s Talk About That 80/20 Social Sharing Rule→