Some years ago I talked about the concept of social media marketing, and why I think it’s a more important way to handle your business online rather than blatantly spamming all over the place. Today I’m talking about the difficulties in keeping up with it all, especially if you’re also trying to keep up with blogging as well.
Autographed; hanging in my favorite restaurant!
Do you believe that doing something so many times can help it become a habit? I have mixed emotions on that one. There are things I’ve done that have stuck, while other things I’ve done for a long time were good for that moment, but some months later, maybe even a year, it’s like I never did it to begin with.
Bad habits are an entirely different thing. Maybe it’s dessert you just can’t stay away from (me!) or something you enjoy drinking. Maybe it’s coming home, sitting on the couch in front of the TV and not moving again except to eat or go to the bathroom until it’s time to go to bed.
You know what that is? Comfort, plain and simple. Sometimes we get complacent and don’t do the things we need to be doing. Sometimes it’s because we have other things going on in our lives, while other times we get ourselves involved in something else that we like more and never give it a second thought.
Let’s equate that to blogging and social media marketing. It’s easy to do nothing at all; trust me on this one. However, if you’re in business, doing this means you’re not doing all you can to market your business. When you consider that it’s the easiest way to promote yourself as well as the most cost efficient long term, it makes no sense to not even try to give it some time and consideration.
Both of these things takes dedication, even if you can’t give it a lot of attention all the time. For instance, back in 2013-2014, I was on the road for 18 months, traveling between the northeast and the south on a somewhat regular basis. I found it difficult to keep up with all my obligations continuously. That’s why I shut down a business and a blog. This blog suffered some, as some of my traffic was declining on this blog and others. Yet another part of my business was going strong, and it paid more, thus the priorities changed.
Still, I haven’t abandoned blogging, and even though my focus has changed a lot over the past few years, and I don’t see my abandoning “most” of my blogs (I’ve kind of abandoned one blog, but turned it into a training site… not about blogging lol). I worked hard at sticking to a 2-post a week schedule while I was on the road; these days I don’t follow a schedule as much, but I continue putting out new or adjusted content.
Sharing articles on Facebook and LinkedIn (since I’m done with Twitter) helps to keep my name out there, and I’m working harder on that these days. It all helps, even if I have less time to get to it all. Dedication is always essential, even if you have to budget it and share the limited time with other things. If I ever find another social media site worth hanging out on, I’ll be sure to let you know about it.
Never forget to get your social media and blogging time in if you’re concentrating on promoting your business or your articles. Even if you only have 30 minutes a day, you can stay in the public eye and you might even get some benefit out of it. Would you be mad if that happened? No way! 🙂