Tag Archives: promotions

A Fine Line Between Courage And Irritating Marketing

Some years ago I talked about promotions and marketing and how it can be a challenge to get more notoriety. You’re trying to get more notoriety so you can either get more readers to your blog or get more people buying things from you. I responded to all the comments of course, but I continue to think about this because, well… let’s face this fact.

fearless

M.G. Kafkas via Compfight

All of us want “more” something. If we didn’t want something we wouldn’t bother blogging to begin with. I’m of the opinion that if all you wanted to do was vent without anyone commenting or bothering you that you could go the old school way, as I used to do; just journal things, put it on your shelf and move on with life. That way you not only put all your thoughts down on paper, thus clearing your mind, but you can throw it away later on and never look at it again, or keep it for posterity in case you have the guts to look at it many years later and are either amazed or scared of what you wrote at that time (I read one of mine once and never did it again!).
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Commit To Your Craft And Business

I did something Saturday that I’d been planning to do weeks ago. I went out for lunch, got a big table rather than my usual, pulled out my templates and paper and started working on my business plan. I’ve been wanting to do this since the beginning of the year but I kept letting other things get in the way.

Passion Planner

I’m going to talk about my process, share one of my goal and the process I’m hoping to follow to achieve it by using something called the Passion Planner. Just so you know, I’m not getting paid for talking about the planner; I don’t even know if they have an affiliate program. This isn’t a full review of it; just how I’m using it now.
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Promoting Ourselves, Our Content, Our Videos… Everything!

You know, I’m good at giving advice. Sometimes people don’t take it. Sometimes they do, and when they do, things always seem to work out well for them. Not that I’m perfect or a know-it-all, but I’m pretty good at analyzing other people’s habits and troubles and helping to find a solution that helps. After all, I am a consultant. lol

me as Peanuts character

Kind of me lol

Often, people follow my advice… after someone else tells them what I’ve told them. I’ve recommended to some people to start blogs. I’ve recommended to some people that they should be doing videos. I’ve recommended to some people that they should be doing interviews, even podcasts. Eventually they all do it… after someone else tells them after I’ve said it.
Continue reading Promoting Ourselves, Our Content, Our Videos… Everything!

Liking Your Own Stuff

As many of you know, I’ve been making YouTube videos for a couple of years now. I’ve had a few that have done really well, but some haven’t quite gotten the type of traction I’d hope they would get.


who wouldn’t like this!

There’s always this question about how to promote videos, or blog posts, or things one posts on Facebook. The thing I see happening most often, and I see it on YouTube more than anyplace else, is “liking” one’s own video.

The thing about liking a video on YouTube is that, for most people, it automatically shows up on both the person’s YouTube channel who likes it and on Google Plus, since Google owns them. If you have lots of people following you it’s another way to reach many of them who might not immediately go to your page when you post something, and if you have few people it gives you another opportunity to spread the message that you have a new video.

I remember having a conversation with someone a couple of years ago about this practice, only we were talking about blog posts. She said that whenever she wrote one she shared it everywhere, including Facebook, and then if she could “like” it she would because it would not only help spread the message but, in her opinion, if you didn’t show you liked your own stuff why should anyone else like it.

My response was that it seemed narcissistic and looked kind of goofy, especially if you ended up being the only one liking your own stuff. However, she pointed out to me that whenever we created a new page or group on Facebook that we had to like it, otherwise we couldn’t follow it easily. She was right on that front… but I still have problems with it.

I believe in marketing. I believe in selling. I believe that there are many opportunities to do both, and that probably most of us are bad at these things. I’m the guy who did a video telling people that the ultimate secret to success is selling. So it’s not that I’m against any of that stuff.

I just personally have a problem with trying to tell everyone that I think everything I put out is great. Truthfully, I don’t think everything I write here is great. I don’t think all my videos are great. Pretty good most of the time… yeah. Are some things great in my mind? Yeah. 🙂

With that said, if I click on everything I write or record and tell the world that I think I’m great… am I lying, promoting, bragging… what?

Once again, this is something I don’t have the answer to. Maybe I’m the only one with this issue; I’m not sure. So, on a relatively short post for once, I’m asking you, the blogging public, what you think about liking your own stuff in public. I’m not saying sharing now… I mean visually liking your own stuff.

This should be interesting; I can’t wait to see what y’all come up with. And, as a special treat, how about one of those “great” videos of mine, on the topic of influence? Go ahead, I’ll wait… 😉
 


http://youtu.be/mH02Z4OQxng

 

Marketing, Promotion And Video

A couple of days ago one of my YouTube friends shared the link of someone new with me & some other folks. He calls his YouTube page Daym Drops, and he talks about food. Well, that’s not quite accurate; he emotes about food, mainly fast food and different items, though he’ll occasionally break into commentary about other foods such as desserts and comfort food.

typexnick via Compfight

There are a few things that are pretty amazing about this guy. First, he’s got over 100,000 subscribers, and I’m a new one. Second, some of his videos have garnered millions of viewers. Third, he’s funny; that never hurts. Fourth, by doing something he loves and promoting it in his own way, he not only makes a pretty good living via YouTube but was able to turn what he does into a TV show for The Travel Channel; what the hey?

I was thinking once again about this once again, this thing about marketing and promotion. In a way, they’re different as well as being somewhat the same. Marketing is where you find ways to market your business to get people to buy from you. Promotion is where you find ways to market yourself and your competencies so that people will buy from you or hire you.

Daym (short for Daymond) actually stated something that I’ve been doing over the past year. In one of his videos, he said that if you have something you want to say that you should create videos and put them out, and even if you only have a few viewers that you should continue doing it; find something you love to talk about and go for it.

I’m now up to 90 videos on this particular channel, the 90th being below, and many of them haven’t cracked double digits. My other channel does much better because I fill a void that no one else can touch, but I don’t do a lot of those and I need to start doing way more.

Why? Because it’s a niche that I can claim as my own and one where there’s actually the possibility that I could make money off it via people hiring me for my services. That might be a lot easier than trying to get hired because of my personality, that’s for sure. lol

Someone like our buddy Adrienne’s got it right. She promotes herself by also promoting others, is pretty much everywhere, and is now starting to show up on lots of lists regarding bloggers that people should know about. It takes a lot of work and consistency, but that’s really what promotions is all about.

I’m bad at it; what about you? No matter; check out the video or comment based on what I’ve said above. The question you’re addressing… are you promoting yourself enough, are you marketing your business enough, and are you using video in any way to help you along? Here we go: