Some years ago I talked about promotions and marketing and how it can be a challenge to get more notoriety. You’re trying to get more notoriety so you can either get more readers to your blog or get more people buying things from you. I responded to all the comments of course, but I continue to think about this because, well… let’s face this fact.
All of us want “more” something. If we didn’t want something we wouldn’t bother blogging to begin with. I’m of the opinion that if all you wanted to do was vent without anyone commenting or bothering you that you could go the old school way, as I used to do; just journal things, put it on your shelf and move on with life. That way you not only put all your thoughts down on paper, thus clearing your mind, but you can throw it away later on and never look at it again, or keep it for posterity in case you have the guts to look at it many years later and are either amazed or scared of what you wrote at that time (I read one of mine once and never did it again!). Continue reading A Fine Line Between Courage And Irritating Marketing→
I’m going to own up to something up front. I’m not as confident a person as some people think I am. Often, I feel like I’m reacting more than being proactive. Sometimes, when it gets overwhelming, I don’t act at all. Does that surprise you?
It shouldn’t. Truth be told, even the most successful people have times when they’re unsure of something. Some of the smartest people in the world have had times when they’ve questioned their own beliefs and the work that they’ve done. I’m betting that every person who reads this has had the same thing happen to them, if it’s not happening right now. Who’s ready to own up to that?
FEAR – False Evidence Appearing Real. Who’s heard that phrase? It’s totally true; I mean, think about it for a minute. Do we fear things because we know that they’re absolutely going to go badly or because we suppose they will?
Sometimes fear is a smart thing. Fear is what keeps us (most of us anyway) from jumping off cliffs with towels around our necks thinking we’re going to fly like Superman. Fear is what keeps us from picking up cookies in the dirt and eating them.
Sometimes fear is irrational, but it is what it is. I’m scared of bugs and a few other things that I have no real explanation for. There are people scared of leaving their homes. There are people scared of clowns… well, that one might be valid. 🙂
Sometimes fear is something we have to fight. There might be an underlying cause, to the point that you know it’s there, know how to fight it, but sometimes you just can’t put it all together and overcome it.
The last one is the one I’m addressing today, because it’s the one that holds all of us back from achieving what we really want, which is success. Who doesn’t want to be successful? Do you know how to be successful? I talked about it in this video, which some of you new folks might not have seen since it’s from 2013:
So, I do know the path to being successful. Yet, this is my biggest weakness. After 14 years of being in business for myself, you’d think I would have this one conquered. Heck, I even know how to do it, along with its counterpart. What’s the issue?
I’ve been told I’m too nice at times; yeah, I don’t believe it either. lol My issue is that I don’t want to bother people, even during the day when they’re in a business that I can offer services for that I know they need. Trust me, I know they need at least two of the services I can provide, and other people probably need some of the other services I can provide, though they’re not all that critical.
I go back and forth between that thing where, growing up, I was taught not to bother people or, as we all heard, “talk to strangers”, as opposed to “you’re the president of your company; you’re supposed to bother people.” By the way, I am the president of my company. It’s official; take a look at the picture of my corporate books to the left. 🙂
Here’s the thing. If we’re in business, or we’re trying to be in business, or we have something we want to market or sell, we have to be willing to put ourselves out there and get it done.
We also have to be willing to do other things that help us out by giving ourselves an opportunity to have something to help promote us. That’s actually the reason I wrote my second book titled Leadership Is/Isn’t Easy, because it gave me a second book on the topic of leadership that I can promote, since my last book was from 2004 and the newest product I had after that was from 2009; I have to do way more than that.
That’s the thing about fear; it inhibits us from doing what we need to do. So we don’t ask out the person we’d like to date (okay, I’m married, but you know what I mean lol). We don’t ask for more sauce for our lasagna. We don’t want to ask for our money back when we buy something that’s deficient.
We don’t ask for the sale. We don’t put the things we create out into the market. We don’t promote our services, our blogs, our businesses… we’re fearful of the reaction we might get because… we do the same thing to others who are trying to sell and market to us. Who can disagree with this?
It’s a lesson we have to learn. We have to break the fear of trying. We have to break the fear of rejection. We have to break the fear of not being good enough. Something I was listening to last night brought it all together with this statement: “I’d rather fail a hundred times than wonder what could have been.”
That’s why about six weeks ago I asked what can I teach you? I’m going to be creating more products and marketing them. I’m going to create a few product pages of some things I’m really high on and I’m going to promote them. I’m also going to reach out and talk more about services I provide; those you might not necessarily see on this blog but I’m going to do it anyway.
Because all of us can be successful, but it takes courage because that’s what overcomes fear. And unlike spiders and grasshoppers (ugh… lol)… this one I know I can defeat. Who’s with me?
It’s officially the new year and, as you know, I’ve made some goals public for the year, as I’ve done most years that I’ve been blogging. I know that some people think setting goals and making resolutions don’t work so they don’t bother. I tend to believe that if you don’t have plans or goals you’re just spinning your wheels, throwing everything you can on the wall to see what sticks, and often what sticks really doesn’t get you anywhere.
Of course I’ve also come to realize that it’s not just about setting goals; well, normal ones anyway. You have to actually work towards those goals, and you have to have focus, break out of the mental fog as Lynn Terry just wrote about, but even that’s not enough. What we need to do is reach beyond those goals, try to be even bigger and better than the goal you want. Continue reading Courage; Can You Be Courageous?→
A few days ago, I had a post that also had a video where I ranted about MLM schemes. I can’t remember if I mentioned in the video that what prompted the rant was something that happened on LinkedIn or not, but that was the genesis for everything.
by Scott Feldstein via Flickr
One of the strangest things that came out of all of that mess, which continued until late yesterday afternoon when I finally decided my participation in the “conversation” had to end, is that the overwhelming majority of people who agreed with me wrote me privately rather than put their disgust out in the public like I did. As Sheriff Bart said in Blazing Saddles, “I’m quickly becoming an underground success in this town”. I got as many supporting messages in private as the guy who started the post got on the post itself; it did and didn’t help me, as you can imagine.
I’ve stated on this blog before that one of the gutsiest things a person can do online is court controversy, whether you started it or got yourself in the middle of it. Social media can be dangerous as much as it can be fun. This weekend another friend of mine posted something on his Facebook page that I kind of took exception to, so I commented on it. He said he had a right to express his beliefs, and I agreed with that while also saying if you have the guts to put out a belief like that in public you have to have the guts to take criticism for it from people who don’t agree with your position. I never heard back on that one.
How many reminders do people need before they realize that free speech really isn’t free? If people want to rant about things without giving others the opportunity to comment, set up a blog, don’t accept comments, and get on with your bad selves. 🙂
Unless you’re a big name once people realize they can’t leave comments they probably won’t come back, but you probably don’t care at that point. As Seth Godin seems to feel, sometimes getting your point out is more important to you than getting feedback. I find that sort of thing incredibly useless and selfish (I refuse to visit his blog or read links people share on Twitter), but to each his own.
Here’s my overall point. If you’re always afraid you’re going to create controversy, you’ll never be a good blogger. Controversy can pop up in the strangest places on the strangest topics. There is no safe topic, from babies to puppies to chocolate cake to the Muppets to weather. There’s always the possibility someone might not like what you said or how you said it. I once wrote a positive post where I mentioned my dad’s history and suddenly I was being attacked for talking about my dad being in the military. Didn’t see it coming, but I didn’t back down either, though eventually I had to block the guy because he became a major league troll; strange indeed.
Blogging isn’t for the faint of heart. If you’re skittish your blog will be unreadable. Being flexible enough to see someone else’s point of view, even to the point where you sometimes might change your mind, doesn’t mean you don’t get to express yourself in your own way. Deciding not to change your mind and sticking up for your point of view, while trying to do it in a nice way, doesn’t mean you’re not flexible. Sometimes you have to adopt the position that my wife learned from Jack Canfieldone night: “What other people think of you is their problem.”