Tag Archives: live presentations

10 Things I’ve Learned About Giving A Workshop

As some of you know, I’ve done some workshops on social media marketing; I’ve also done workshops on other topics. I hope to do more in the future, but it’s not my main focus at this particular time.

To Be Taught by Katrina Lopez

Back in 2010 I not only presented a social media marketing seminar, but it was the first time I did the same exact workshop more than once. If I ever decide to do something like that again, or even a one-off presentation, I need to continue to refine the process to a degree. One-off presentations are normally a bit different, mainly because some of the participants might talk with other potential visitors, and thus you want to always try to be better each time you do a live presentation. But that’s also an assumption, as I’ve learned throughout the years.

With that said, here are 10 things I’ve learned from the two presentations I did back in 2010; some of these apply to all presentations in some way:
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Offline Marketing Is Important, Even If Your Business Is Online

As my friend Kelvin likes to say, sometimes we’re more suited to offer someone else advice than remember how to use it for ourselves. Occasionally this happens to me, but at least I’m always ready to try something rather than just sit around wishing I had. However, this all starts with a story from some years ago.

offline marketing

Definitely in marketing mode

In a Facebook group, a lady was asking for advice on how to better offer her services, as she was self employed and was struggling to keep her business afloat. She owned, and still owns, a dance studio. She’d done a few things such as advertising in the newspaper and putting flyers up around town, and she also has a website.
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Why You Need To Focus Your Knowledge

Yesterday I went to a medical billing program that I put together. The presenter is someone very knowledgeable on her subject, so I figured this was going to work out great.


by Ariel Cruz via Imagekind

Things started out well enough but quickly fell apart. It wasn’t that her knowledge was all that much in question, however. It’s that her presentation wasn’t really focused and sharp.

The problem was that she knew exactly what it was she wanted to get across, but she kept crossing information that was totally confusing me. And because I’m the type of guy who will ask questions when confused, I kept stopping her and making her clarify what she was saying. I was really confused for the first hour, and I’ve been doing this type of thing for almost 30 years.

At the break I had the opportunity to talk to a few people. I mentioned how confused I was and that maybe I was taking everything she was saying literally. Each person responded that they also had been confused and that maybe she should have broken up what she had to say so that each facet had its own time instead of trying to mix messages on the same slides. I had to agree, and felt it was a shame that others were confused as well.

After her part of the presentation her co-worker came to do his presentation. His was a bit more focused, when suddenly his terminology changed. Well, that’s not quite accurate; what he did was start using a word in a much different way than I’ve always heard it used. Me being me, I called him on it, and he wasn’t able to give me a proper answer. I let it go until the lunch break, when I went up to him and explained myself, and then he agreed and said he saw it in a slightly different way depending on the topic. The problem of course is that everyone else in the room saw it the same way I did, so he’d kind of lost his audience for awhile as well.

One of the reasons I always start with an outline whenever I’m asked to give a presentation is because I want to make sure that I get my points covered in the order I want to do them. This was point one on my post last week about giving live presentations. Sharing knowledge with others doesn’t really work when you’re all over the place. And trust me, the people in that room were pretty smart already, yet most of us ended up in a fog.

That’s why whenever I’m doing a tutorial of some kind on this blog I give the step by step processes of what I did. Or whenever I put together a list post I make sure to address each particular point before moving on to the next one, and if it’s a procedural list I make sure it’s in order.

Sometimes when we know stuff it’s hard to contain ourselves when we want to share it with others. We all need to learn how to direct our information so that we inform rather than confuse. At least I got handouts. 🙂
 

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The Art Of Public Speaking

Most of you know I’ve been doing these workshops and seminars on social media marketing. You might even know I’m now doing another seminar on October 2nd locally; I’ll be creating my “sticky post” about it soon. I’ve had many people come to me and say “I could never stand in front of others and give a presentation.”

English Speakerby Fabio Trifoni

I can honestly say that I can see why it would freak people out. One of the issues with blogging is that we all put our thoughts and beliefs out here for the masses, and at some point someone could come along, say something bad about it, and pretty much ruin your day. If that happens in person, it could feel like it’s even worse than blogging.

The fear of public speaking, also known as glossophobia, alternates almost yearly as the biggest fear of most people, only supplanted by death. It’s hard for someone like me to believe that people can actually have that much fear of speaking to others, but I guess it could be because there are way more opportunities to speak than there are to die, morbid as that sounds.

I have never had an issue with public speaking. Even as a kid, I could get in front of a room of other kids and do my thing. I’m not really sure how, since I have my periods of being an introvert, and other periods where I’d just rather be hidden and not have to worry about people looking at me. However, I guess those periods where I have to do what I have to do come out, and after all, how could one want to be a public speaker if one couldn’t figure out how to speak in front of others?

So, what are the basics of the art of public speaking? Here are my 5 basics, some of which I’m assuming you’ll have seen elsewhere, and some of which I hope I’m the first one who’s saying it, but I doubt I am.

1. You need to like what you’re talking about. How come you can tell jokes to a group of your friends at a party? Why is it that every kid in the world can learn song lyrics to music they like yet can’t pass a history test? Because you liked the joke when you heard it, or kids liked the song they were listening to. It’s why many guys can quote some of the most obscure sports stats sometimes. If you like what you’re talking about then it’s an easier thing to deal with.

2. You need to know what you’re talking about. If I asked someone random to talk about RAC audits (don’t ask) they’d be way out of their league. They’d probably sweat and get really nervous and try to do some research, if they even agreed to talk on it at all, but they’d never get comfortable with the topic if they weren’t in the health care industry. If you know your topic, it becomes easier to talk about it.

3. You need to rehearse what you’re talking about. When I’m going to be giving a presentation, I go into the living room and I rehearse. I go there because my wife has four mirrors on one wall, and that gives me the opportunity to practice looking around the room so that when I’m doing it live I’ll remember to do that same thing. Even when I’ve done the couple of webinars and podcasts that I’ve been asked to do, I’ve rehearsed as if I was giving a live presentation in front of others. Even Zig Ziglar, who’s been giving presentations for more than 40 years, says that he rehearses before each speaking engagement, even if he’s speaking on a topic he’s addressed in the past.

4. You’re allowed to have notes or outlines or anything else you need to help you stay on point. Most of the time when I’m giving long presentations, I will have a powerpoint presentation along with me. When I rehearse I always have an outline to work with to make sure I stay on point. When I’m putting on a relatively short presentation, as I did with my Keys To Leadership seminars, I did them without notes, but because I had rehearsed I know what I was going to talk on and only had to memorize the topics. People who come to watch you give a presentation aren’t looking for perfection all the time; they’ve either come for the knowledge or because they like you as a speaker.

5. Remember that the majority of people who are there to see you are not only there to hear what you have to say, but they’re sitting there amazed at how brave you are because they can’t see themselves standing in front of anyone doing what you’re doing. That’s actually the first thing to try to recognize once you’re close to giving a presentation. The difference between a good and bad presentation often comes down to confidence. If a speaker can project an air of confidence, people will be on their side. No one wants to see any speaker fail, especially if one is interested in the topic. Of course, don’t be so overconfident that you forget why people are there in the first place either.
 

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