Tag Archives: goals

What If Your Dreams Came True?

Last week I listened to an interview on a blog by Ray Edwards with Carrie Wilkerson, whose new book called The Barefoot Executive has just come out. I bought it and I’m about 1/4th of the way through and it’s very good, so I’m recommending it to you as a great business purchase.


 

Anyway, I was drawn to one particular point where she talked about dreams and how people will have dreams of things they want to achieve, yet sometimes it scares them to think about getting there and then, if it comes, what to do about it or where to go from there. She used two great examples from two of my favorite movies (y’all know I’m just a big kid, right?), Tangled and Snow White and the Seven Dwarfs.
Continue reading What If Your Dreams Came True?

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My 2011 Goals And Other Stuff

About a week and a half ago I took a look at my 2010 goals to see how well I’d done and found that I had done better than I expected to do for the year. Unlike Sire, I like setting goals so I have something to measure myself against later on. I always believe that if you see progress that it inspires you to try new things, and if you don’t then it might give you impetus to try harder. It might; we’ll leave it at that for now.

I’m not going to go back over last year’s goals again, since they’re at that other link. Instead, I’m going to list my five goals for this year, not only for this blog but for my internet life as well:

1. Earn $5,000 on the internet overall. This is always a tough one, but when I look back at this year I know that I’ll have come close to making $2,000, if not more. So, maybe it’s attainable; who knows. My only question is whether I’ll count webinars in there. After all, they’re done on the internet, although they’ll be representing my overall businesses so it might not count.

2. Earn $500 on this blog. That will definitely be difficult. I made less than $50 from this blog in 2010 and it was my best year. It’s one of the things on my mind when I was writing the post about what people want for their blogs. There will be more on this subject later on.

3. Get this blog up to around 50,000 on Alexa. Heck, it crossed a major threshold this year, although actually just in the past month, and it’s steadily gone up. I see the relationship between writing more posts, or at least consistent posts, and the ranking, so I think this one will be attainable as well.

4. Write at least two pillar articles. What’s a pillar article? Well, Yaro Starak defines it, in my words, as a long article that actually details a process for something that will have residual benefits over time. His initial post on the subject said articles more than 500 words, but it seems some folks believe you need to get to at least 3,000 words for a real pillar article. I’m not sure I want to go that far with it, but who knows, right? I know it’ll be an article my buddy Beverly probably won’t be reading, but it’s an interesting concept over all. And heck, it might be what I need to have an article that can surpass the infamous cleavage article. Turns out that was probably my pillar article for 2010; I’m so proud. lol

5. Increase my influence through this blog towards helping other business goals long term. I think that’s fair overall; a little something for you, a little something for me. What kind of business am I hoping to create? First, my professional speaking business. I already have two scheduled locally this year, but those aren’t paying so they don’t count. I thought about adding a new blog to my SEO site but that would be starting something from scratch that I already do here, so I’m not going that route. Instead, I’ll work on finding new ways of creating interest in this blog, especially locally, in my quest to increase my influence, which I wrote about a lot this past year.

Okay, there are five goals I’m shooting for. But I did add “other stuff” to the title of this post, didn’t I? One of those things is that I’m not going to be adding a product to the end of every single post in the coming year. Over 3 years I’ve made two product sales, and both of those came via a post that talked specifically about that product. Dennis once questioned this process of mine, and though I don’t think it’s such a big deal overall, I figure I can use my time in other ways. The images will be staying, though. I think an image breaks up my posts nicely, and sometimes I get to add a second one. By the way, today’s image is a gift I got from my friend Scott this holiday season, a lava lamp, something I’ve always wanted; thanks Scott!

Talk about advertising on this blog has been a topic over the years. I’m not going to stop advertising, but a few things will probably be eliminated. The affiliate ads on the side might go. Some of the products might be added to a sales page on this site that will have links to products I’ve talked about that I market, like that book to the left on 20 Ways To Make $100 A Day Online, which actually helped me figure things out and was worth buying. I’ve also talked in the past about my Services & Stuff site and things I need to change about it, and I think I’m going to work on setting it up more as an online store while still retaining some of what I’d originally set out to do.

One thing I’m going to do is more reviews of stuff such as books that I think would be of interest to some folks here. After all, I do read enough, and I’m planning on creating a sales page of only books I’ve read and recommended in some fashion on my S&S site, and I’ll probably link to it from this site as I have some of those other links to the right for specific affiliates.

All that, and hopefully I’ll still be entertaining, thought-provoking, educational, and all around unpredictable in the coming year. My hope is that you’ll benefit more than I will, but I want to benefit as well.

LAVA LAMP PENS

LAVA LAMP PENS






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What Do You Want For Your Blog?

Last week I was reading a post on Mike’s Life blog titled Why Businesses Should Blog Outside The Box. It was written well, and it made an interesting point in saying that once he was able to convince a friend of his to find a way to convince people who didn’t know they needed him and his business that his friend’s business skyrocketed once he figured out how to reach that particular market.


Dream On
by Gisela Giardino

It was interesting to think about because I believe most of us really are searching for those people who we believe need us or want what we have to offer in some fashion, and we don’t really think as much about reaching out to those people who may not know they need us. Of course, that really would be thinking outside the box, and I’m unsure how we’d get it done.

Actually, that’s not true at all; at least for me. I find myself always trying to convince people I meet to stop by my blogs. Most of them aren’t really interested in many of the things I talk about… at least that’s often my first thought. Then I start thinking that there are people who visit this blog because one never knows what the heck I might be talking about, and I invite people to stop by once I’ve had a chance to talk to them. I often find that I’m talking to someone that mentions something I’ve written about on this blog, and I’ll say to them “hey, I wrote about that; you should check out my blog.”

Of course, just because I get people here doesn’t mean I know what I want for this blog. It’s something I’ve been thinking about as we get towards the end of the year, and as I start the creep towards post #1,000. Some think I should talk more about myself; some think the path I’ve undertaken in the previous posts over all these years is sufficient. Frankly, I haven’t fully come to grips with what I want for this blog.

So I dream and think, and in sharing it maybe you’ll dream and share. I’m not about to lay out my goals for 2011 on this post; that’s later. But here are things I’m thinking about. Do I want to make money on this blog? Do I want to increase my overall influence through this blog? Do I want to keep increasing all my measurable numbers, as in more subscribers and a lower Alexa ranking? Do I want to talk more tech or talk more blogging and writing or share more stories or add more motivational stuff? Do I want to add more video (can’t just yet) or audio? Do I want to use this blog to get more business overall?

What do I want for this blog? I’ll be thinking about that over the next few days. What do you want for your blog? Have you thought about it, and if not, will you?
 

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My 2010 Goals – A Review

Let’s just get this out of the way; my 2010 goal process stunk. Well, that’s not quite accurate; I didn’t have a full process to reach my goals, so I stunk. As a matter of fact, I stunk so much that in August I even tried to change a couple of things. I think I trapped myself into a corner; what would Admiral Ackbar say? Well, no matter; let’s take a look back to see what I was hoping to accomplish this year.

Here were the goals:

1. Earn at least $15,000 online.

2. Reach those 500 subscribers.

3. Increase real visitors to this site to 3,000 a month on average.

4. Get even more publicity this year by guest posting.

5. Get my Alexa rank for two of my blogs into the top 100,000.

How’d I do?

1. Hah! Next!

2. I hit 175 one day.

3. Wait a minute; I hit this one. Google Analytics says I’m averaging 4,400 visitors a month, while Count Per Day says I’m averaging 17,000+. Hmmm… either way, I actually attained one of my goals.

4. I started the year strong with some guest posts, got a couple more in the middle of the year and that’s it. I think I wrote 6 guest posts this year, but wait… that was actually higher than last year. So I guess I hit this one as well.

5. Hmmm… I guess I broke this one as well, sitting in the 90,000’s as I write this.

That means I actually hit 3 of my 5 goals; I guess I didn’t fail so much after all, did I? And now that I think about it, I really can’t gripe all that much about #1 either. Sure, $15,000 was definitely audacious, but in the end I’m averaging nearly $200 a month with all the things I do, way higher than in 2009. So maybe I’m on the way up in some fashion.

So, I actually only failed on #2; I’m still wondering about that one, but you know, it increased for the year, actually doubling.

This is why one sets goals. Yeah, a couple of those were crazy, and yet in a way it pushed me to be better, and I was better even if I couldn’t hit the actual goal for 2 of them. Guess I should be proud of myself instead, right?

So, how did you do with your goals for the year? A few of you commented on this post about the last 3rd of the year, so it would be interesting to hear if you at least finished strong.

Maximum Achievement Goal Planner

Maximum Achievement Goal Planner






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First Social Media Marketing Goal

Two weeks ago I wrote two posts on social media marketing. The first was titled Do You Have A Social Media Strategy?. The second was called Goals For A Social Media Strategy. I was attempting to start a general conversation on the topics because I kind of had an ulterior motive planned. Some of you (Scott, Dennis) wanted more specifics on those goals; I didn’t want to give them up. Now I can talk about it a bit more.

On July 22nd, in Cortland NY, I’m going to be a big part of a workshop on social media marketing. Okay, truthfully I’m doing most of it, but my friend Renée Scherer of Presentations Plus is going to be doing a part of it as well. The topic is titled Make A Splash With Social Media Marketing For Business. This is a 6-hour presentation that will talk about social media strategies, mention special social media outlets and actually help people set things up as need be. We’re also doing the same presentation on August 19th, but I really want July to be successful.

We’re charging $149 for members of the Liverpool Chamber of Commerce and $169 for everyone else. That’s because the venue sponsoring us is Greek Peak Mountain Resort, a new member of the Chamber (for those who are local I know they’re not in Liverpool, but I don’t ask questions lol) who’s promoting their new attraction, Cascades Indoor Water Park. And if you think that’s a high price, Renée got a flyer in the mail last week for a similar presentation being given in Hawaii for $475 for the same time frame; this is a steal! And there’s a special price which makes it inviting to turn it into an all day thing with the family; coupons if you will. Here’s the flyer to download if you’d like to check it out.

The thing is I wasn’t initially a part of this event. I was asked if I would take over for someone else, and there were some circumstances that I wanted taken care of before I consented. Those have been taken care of, so now I’m a part of this thing. And I have a lot of work to do; I’ve already started on the initial outline, but this is at least 5 hours of talking, presenting, and hands on teaching, so it’s more than the traditional presentation for me.

Now, something I mentioned to my friend Scott is that I don’t believe all goals have to have a time frame on them, and I stick by that. He is correct that most trainers will say you must have a date on it, otherwise it won’t have a chance to be fulfilled. How many of you have lost the amount of weight you said you were going to lose by the date you set? I thought so. How many of you have lost at least some weight by the date you set? I’m betting that’s a different number, and that’s kind of my point. Sometimes the effort towards the goal is more important than the date on the goal; at least that’s how I’m dealing with this thing with my health club, as I’ve yet to lose any weight but have lost some inches.

Anyway, now I can reveal the goal that I really had, which is to have at least 50 people at this event in July. Actually, some of the things we’ve tried have already been put into motion, but I’ll talk about mine, since I’m going to be trying it the social media way. Once a week for the next 2 weeks I’ll be having a post on the event on this blog; that might mean two blog posts in a day, or it might be the only post on that day. In the last 10 days I’ll be throwing a blurb on here as well, and one of the posts will be a sticky post, which means visitors to the blog that come in through the mail page will see it at the top for those 10 days. I’ll also be writing about it on my business blog; I’m not sure I’ll be writing about it more than once on my finance blog, since the topics aren’t quite compatible.

I’ve already started talking about it on LinkedIn, albeit kind of discreetly. I’ve had 3 people contact me asking me to keep them in the loop when I knew more; that’s not a bad start, and now that I can be more free, I’m going for it. How am I going to do it? I’m going to use the 120 character box on the main page to mention it and link to it, and I’ll be throwing out something in some of the local LinkedIn groups I’m a part of. In the last few weeks my connections have grown, and now I’m sitting at around 235 people; that’s not so bad.

It will become a part of my Twitter marketing. Of course the messages will go out when the blogs post, since those messages go out automatically, but I’ll be wording the campaign differently when I mention it separately. The thing about Twitter is that you can miss a lot of people if you only post something once a day, since the stream moves fast. Lucky for me, I talk about so many other things, as well as talk to people in general, that hopefully it won’t be seen as spamming the masses too much. Oh yeah, there’s also a Tweetup on the 30th that I’m going to, and I’ll be talking about it there as well. It’s an offshoot of social media marketing, so it counts; my rules. And y’all can look to the right there to see how many folks I have following me there.

As for Facebook, first I hope more of you join my Facebook business page, for which the widget is there to the right, or you can click on this FB business link. I’m going to mention it in that group, and of course I’ll create an event link to market it as well. I have almost 450 friends there, but of course I’m only going to send a specific link to those people who are local. I’m also a part of a couple of local groups there as well, so you can bet they’ll hear about it.

Both Renée and I will be doing an email marketing campaign as well, as it’s part of social media marketing, old school as it were. We’ll be getting some help with that one via the Liverpool Chamber; ah, finally something that my paying a membership for is providing me. 🙂 Renée will be using Constant Contact, and she’ll be presenting that since I know nothing about it except I market it as an affiliate.

One final thing we might be doing concerns the webinar we gave last year. I want to talk about YouTube in a bit more detail, so our plan is to take a piece out of that webinar we market and have a short video from it made so we can then create a YouTube page to put it on. I’m not sure how well that will be received, but it’s the next step in my overall social media marketing strategy, so I might as well get a jump on learning how to use it, right?

Anyway, time to end this one. As you can see, it’s an audacious goal, but we’re going to push this one hard. We have verbal commitments; now all we have to do is turn those verbals into actual paying customers. And now you know the rest of the story; thanks Paul Harvey. Stay tuned; at some point after the event I might let you know how successful we were. Oh yeah; future emails will be much shorter. 😀

Paul Harvey’s America








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