For the past two years, I’ve wondered one big question over all others; what is it that makes one person get thousands of subscribers versus someone getting a hundred.
It’s an interesting question to look at because, though we know that traffic that’s meaningless isn’t supposed to mean all that much, the truth is that traffic really is the key to everything.
If you want to make money you want traffic. If you want readers to see you as an authority on something so that you’re asked to go and speak to others in person and make money off it, you want traffic. If you’re looking for some kind of validation that you’re words are communicating with anyone, you want traffic.
Something I do that I’m sure others do from time to time is check out what some of the top bloggers are saying or doing that seems to be working for them, then compare what they’re doing with what you’re doing. Hey, you know it’s true.
In my mind, I don’t see lots out there better than what I do. I do see some things much different. I see some people write some fairly technical stuff, but not as many of them. I see some folks who write a lot of nothing and rank better than I do, and I’m not sure how that happens. I see some of the big time bloggers who may write only half the time, allowing others to guest post on their blogs. Heck, I allow that myself, but I don’t have a lot of people who take me up on it.
So, what really makes the difference? I think it has more to do with having some bonafides when it comes to whatever it is you do. For instance, John Chow is a guy who’s made a lot of money online. Truthfully, he’s made a lot of money offline as well. People know that, and it gives him a built in audience before he says word one.
Darren Rowse is the same. When you look at her early stuff you see that he had few commenters. But somewhere along the way he broke through, got advertising, was able to show that blogging could make someone a millionaire, and that was that.
Y’all see this book I’m helping to promote, Beyond Blogging, there to the side. Well, every person in that book is a 6-figure a year blogger. Some of those six figures are more than $500,000 a year. Even if those guys didn’t try to make money by blogging, they’d be making some money from blogging.
I’m not mad at anyone who makes a lot of money blogging. Heck, I’m not mad at anyone who makes a lot of money at anything. What I am, though, is wanting the knowledge to figure out how these folks do what they do. It’s not that they all help each other out. It might have been at one time, but no one would have helped anyone if they hadn’t shown something beforehand.
Also, there’s something about participating in the entire blogging community. The way I believe I’ve helped my subscriber number grow is by commenting on other blogs. There are a lot of new people visiting that I might never have met if I hadn’t visited their blogs. Okay, a big ups has also come from both Sire and Kristi in the last month, so I have to give them some big things as well. But I really believe subscribing to lots of blogs so I have something to comment on has helped greatly.
Commenting on other blogs might provide that big difference between success and failure. Things like running a contest might get you a blip, but most of those people won’t stay beyond the first entry. Truthfully, other than finding not only a niche that will bring a lot of visitors but also finding a way to stand out, I can’t think of anything other than commenting on other blogs that will help generate visitors to come to your blog. Well, maybe writing 10 posts a day; I don’t see that happening any time soon.
What do you think about all of this? Share your thoughts on the topic, and let’s see if we can come up with solutions.