Tag Archives: articles

Blogs Or Articles?

I’ve been in the business of business website consulting for 4 1/2 years at this juncture. Most of the concepts have stayed the same; great SEO, continuous new content, balance, etc. There are two things that have changed the landscape a bit in that time. The first is social media and how companies can use it in some form or another for their advantage. The second… the conversation about blogs or articles.

Back in the day it seemed a fairly easy conversation. Having articles on a website makes a lot of sense to a degree. If done properly they help enhance the authority of a website. They’re fairly easy to optimize and, when done well, end up with their own page rank and many more opportunities for websites to be found fairly high for their search terms.

Nowadays a couple of things have changed. One, search engines value new content more than static content; even a page ranked fairly high will only maintain itself for so long. Two, more website owners and businesses want the ability do certain things for themselves, which means they need an easy process; not everyone knows how to write code to add new pages to their website or links within the website.

This means blogging becomes a more viable option for some people. In some ways, blogging it easier. You can write multiple short posts and keep your website relevant. You can write long posts and keep your site relevant. You can easily add video or sound to a blog. Blogging is easy because you don’t have to know how to code anything. You should for maximum effect but you don’t have to.

So we come to this conundrum of whether a website should have a blog or articles. Actually, for me, it’s not a conundrum at all. I tend to believe websites need both. And I’m prepared to say why.

Websites should have articles that pertain directly to what they say they do. I’m going to use the example of my business website to highlight this. My business website says I basically do two things; leadership/management training and health care finance consulting. Within the health care finance consulting, there’s one thing I do specifically that’s more specialized, that being something called charge master consulting. Not all consultants do this, so it’s my edge, if you will.

Now, I could just write about this every once in awhile in my blog, but that’s really not strong enough for me. Since this is a core business issue it needed that specific link that I shared. However, if you follow that link to the page, which talks about the service I provide, you’ll see I have 3 other links on that page. All of those links are articles I’ve written that are related to what I do. That helps the search engines really zone in on what I do for business. My main search terms are all in the top 10, most in the top 5, for providing this service. I used to be number one for all of them but you just can’t always keep the big dogs down I’m afraid. 🙂

I have a similar page talking about leadership and management, and I link to some articles from that page as well. But there are many more people that provide these same types of services. Therefore, even with the articles I have, I need more of a boost when it comes to that topic. Hence, my blog talks more about leadership issues there than anything else. Doing that helps keep my site in the SERPS, although I still battle for recognition. My checking it last night when I was putting this together has me at 143 on Google, 103 on Yahoo and 136 on Bing. In a crowded field that’s not bad, but it can be better.

So, this is my argument for having both articles and a blog on a website. How do you see it?

The Oatmeal

I have no idea how I learned about this site, but it’s so unique that I just had to share it with you.


It’s called The Oatmeal, and it’s a collection of articles, cartoons, quizzes and news that’s presented in a unique way. What I’m stunned about is that it’s ranked really high, yet I’m just hearing about it, and I’m betting it’s fairly new to most of you as well.

A good example of an article on this site that’s also educational is called How To Use A Semicolon, something I use often, but see very few other people using. It’s a training article with images, and very simply teaches people how to use semicolons. There’s even dinosaurs in the article; when’s the last time you saw talking dinosaurs teaching you anything (don’t even go the Barney route)?

As you’ll see, the articles are also presented in a totally different style, with cartoon headers rather than text. Frankly, if I had an artistic bone in my body, I have just the type of warped humor to be able to pull the same type of thing off.

Me being me, I wondered how they made any money off the site, since I can’t find any advertising. They have an online store, where they sell items with their logo on it and other stuff associated with their brand. I’m betting they do well; heck, I’ve been tempted to buy something myself, but keep wondering where I’d put it and how long it would last before my wife snatched it and hid it on me. Also, some of the articles end up being products themselves, being created into posters.

What else is there to say? Check the site out, and obviously this isn’t a paid review, since how the heck could they pay me when they don’t know me? The Oatmeal is a lot of fun; give it a shot.

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The Ethics Of Your Writing

Last summer, Peter and I noticed that one of our blogging friends seemed to be posting things that were lifted from another source. They were word for word what was on another website; we considered that a serious breach of ethics.

fountain pen
Phil Hilfiker via Compfight

I finally had the opportunity to ask him about these posts, telling him that I had noticed that they were the exact same thing is on some other websites. He told me that he had purchased some PLR (private label rights) articles and was using them because he didn’t have time to write anymore but wanted to keep new content on his website. I pointed out that it didn’t look right, and that when people usually use PLR articles that the idea was to modify them so that they would become one’s personal articles.

As some of you know I now offer writing and blog writing services as part of my business. With one of my blogging clients, I knew his industry really well, so I didn’t have to do much research with it. With most of the other writing that I’ve been doing, there has been a fair amount of research. What you start to find out is that as you read on the subject enough times, you start to get the feeling that you know it fairly well and can pretty much write totally original content more than half of the time without having to do any research at all.

But there are those times when you have to do some kind of research. On most topics, what I will do is think of what I want to write about, pull up four or five resources, read them all, and then start writing. If the majority of the resources quoted exact same information, then I would use that exact same information, but will alter the words if it’s possible.

Sometimes it’s not; if you have a list of things that have to go in a particular order, you’re pretty much stuck using what’s there. For instance, I once wrote an article regarding something called “revenue codes“, which is a health care term. I listed a whole bunch of numbers and descriptions, and no matter what resource I might have had to look at, those numbers and descriptions would have been the exact same everywhere.

I think when it comes to writing there has to be some kind of ethical standard that a writer has to have. It doesn’t do a writer any good to copy blocks of words from someone else’s articles without giving them attribution. One of the gripes I’ve written about often on this blog is seeing people on other blogs saying the same thing over and over that they got from another blog.

True, there may not be many new ways to say “create great content” when talking about ways to improve one’s blog or to encourage visitors to stop by, but that’s part of the essence of what writing is supposed to be about, that being creativity. I’m sure that someone else has probably written about ethical writing in the past, but I’m also betting that no one is ever written about it in quite the same way that I’m writing about it right now. That’s the kind of thing that makes us all unique.

There’s also the question of rewriting articles. Many people believe that’s unethical, because they’re taking one source and basically saying the exact same thing that someone else said only in a different way. I have kind of a different take on that one also. I have rewritten my own stuff from time to time, and as I am the original source for that information, I have no qualms about doing that rewrite.

I also think that it depends on what you’re writing as to whether doing a rewrite of something is ethical or not. For instance, if you’re writing something about a new story you read, and you can only find that information in one place, I don’t think there’s anything unethical in writing that in a different way; after all, that’s news, and it’s what all the major newspapers around the country do when they get those newsfeeds from places such as the AP and Reuters. I do that on my finance blog all the time, although I also didn’t comment on those stories which make them unique.

What are your thoughts on ethical writing? Do you think I’m too strict, too lenient, or something else? Inquiring minds want to know. 🙂
 

How Can You Prosper Through Publicity?

Talk about an interesting issue, at least to me.

This year I’ve probably been a part of more interviews than ever before. Some have been online live interviews. Some have been in magazines. Some have been articles I’ve written. No matter; I’ve been out there, working things as I had hoped I could.

However, when all is said and done, I’ve gotten some publicity, but haven’t figured out how to fully capitalize on it. That’s not quite true; I haven’t figured out how to capitalize on any of it. I think that’s a major issue, as I’ve been getting publicity for years and haven’t yet capitalized on it.

Part of my problem is that I haven’t fully directed myself into one arena, which makes it hard for people to figure out just what it is I do. One wouldn’t think it would matter, but it probably does. My health care crowd has no idea what social media is, just as most of you who visit this blog have no idea what a revenue cycle consultant does. Throw in leadership and SEO and some other things and one might consider themselves as being renaissance, but others might not have a clue what to think.

Even with all of that, I think it’s been interesting over all this time to learn that publicity on its own doesn’t mean anything. Yeah, you get a minute or two of a bounce from some quarters. A newspaper article I was in back in May is on the wall of one of my favorite breakfast restaurants, which is very nice. I also got a free meal out of it at a local steakhouse; loved that as well. But business; none.

In any case, this was a pretty good year, and I’d like to share the links to some of the things I did this year as far as interviews or publicity went, since some of what I did isn’t producible. I wonder how most of you would have found a way to use any of these things to generate new income; I’d love to hear your thoughts.

My most recent magazine interview, though my participation is short, in Oswego County Magazine.

A radio interview I did on a subject called Men Have Issues Too.

A radio interview I did on the subject of Reinventing Yourself.

This is only a link to my business blog talking about my first national podcast on a diversity topic, Celebrating Differences.

An interview I did that ended up on a blog called Ramama’s Musings, where I talked a lot about dealing with diabetes.

A radio interview I did on the subject of blogging.

A radio interview I did on the subjects of social media and SEO.

A newspaper interview with my picture (in my red room) on Staying Positive.

An interview I did with Murray Newlands on affiliate marketing and business in general.

A health care interview I was a part of on Persuasive Compassion.

Finally, I’m listed as one of the top Baby Boomer Men of 2010 by Boomer Diva Nation.

So, did I put myself out there enough in 2009? Nope; I need to do even better in 2010!

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