Category Archives: Interview

Lauren Greutman Interview – Coupons & Budgeting

This is something special. I’ve been connected with Lauren Greutman of Lauren Greutman (she used to be “I Am That Lady”) for some years now but actually only met her a couple of times in person. She’s a lovely person and very talented and definitely knows how to make her money work for her.

Lauren Greutman

She co-hosted a local Syracuse TV show for a couple of years called Bridge Street, and still does financial segments for them but she’s literally everywhere. From hanging out with Rachel Ray to Koda and Kathie Lee, she’s literally become the frugal living authority on a national level with her mantra “Take back control of your money, and create a simpler, happier life!” She has two books out, one called The Recovering Spender and the other titled How to Coupon Effectively. Neither of those are affiliate links, so check them out at your leisure.
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Interview With Lisa Sicard Of Inspire To Thrive

Lisa Sicard of Inspire To Thrive is a long time participant on this blog, almost 7 years now. In that time she’s switched from working at a newspaper to becoming self employed months ago. She wrote a book titled How To Tweet And Thrive On Twitter in 2017, which I wrote a review about.

Lisa Sicard Inspire To Thrive

Lisa Sicard
Since becoming self employed, she’s started writing more often on her site. Topics include blogging, social media, and business tips. I’m sure after you learn a bit more about her you’re going to check her business and blog out. Let’s get into the interview:

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Interview – Scott Gardner, Agilé Marketing Services

I’ve known Scott Gardner since 2003 when we were both on a committee for the Syracuse Chamber. Back then he gave me a brief lesson on how real branding works; of course I didn’t use any of what he told me. He graduated with a BS in Marketing from the State University of New York at Oswego, has an associates degree in advertising art, and he’s been the sole proprietor of Agilé Marketing Services since 2003. I hope you enjoy his responses to my questions about marketing and branding.

1. What’s the difference between marketing you learned in college and marketing in the real world?

Scott Gardner Agil­é Marketing

Scott Gardner

I had a different college experience. As I was taking classes in cinematography (making feature films), I needed a job, so I took one with an international cutting and precision tool company. I got a promotion in a few months, and the next thing I knew I was flying across the country to work a trade show.
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An Interview With Roger Madison, Founder Of iZania

Last year I did a series on black individuals and businesses online called Black Web Friday. In the second post of the series I highlighted a site called Izania, which is a black business networking website created by Roger Madison, whom I originally met on Ryze. Last week was the 45th anniversary of the assassination of Dr. Martin Luther King Jr and I had hoped to have this post ready by that date but it didn’t work out. So, one week later, I’m proud to share this interview with Roger that I hope you read because I think it’s important; at least it is to me.

1. Tell us a little bit about your site.

Black on Black-6

iZania.com was envisioned to be an online community to connect Black entrepreneurs, professionals, and consumers and help us to act in our self-interests and descendants of Africa.

2. What was your motivation for creating this site, where did the name come from, and how has it changed over time?

The motivation was inspired by the three years we spent living in South Africa from 1995 to 1998 – immediately following the transition to a democratic government. Nelson Mandela was a great inspiration in his expression of the “Spirit of Ubuntu.” Based in the South African philosophy of Ubuntu, (“I am what I am because of who we all are“) and the idea of consensus building, the concept perceives society as a community to which all individuals belong and is built on close relationships and group interactions. The community is held together by a feeling of mutual security and harmony. In this way, we hold to the traditional African values.

The word “iZania” is derived from a combination of Internet and Azania, which means the people of Africa. So, iZania means connecting the people of Africa via the Internet.

3. Do you get the same type and volume of activity that you did when you first started?

Our online activity has changed with the evolution of access to the Internet. We now derive our traffic from a number of sources – Our weekly newsletter, social networks (Facebook, Twitter, LinkedIn), and our online group marketing initiative at iZania Market (www.izaniamarket.com). Initially, all of our traffic was based on visits to our main site. We have grown to more than 9,000 subscribers.

4. Last year I did a series called Black Web Friday because I was of the opinion that black Americans are not only under-represented online but that most people, including each other, don’t know about them. What’s your thought on my perception?

Black people are definitely laggards in adopting online engagement. This has a lot to do with income and access. The rapid expansion of smart devices has changed that a lot. Some studies indicate that Blacks are more active users of smart devices as their primary access to the Internet. By definition, this defines the type of activity – texting, FB updates, YouTube videos, Pinterest, Instagram. These types of activities are reactive, shallow, impulsive. Black businesses don’t use many of the online business tools to leverage their success – marketing analytics, financial management, customer retention and acquisition, supplier management. Additionally, they need to use the same channels to reach consumers that the consumers are using. This will help them to become better known.

5. Do you think your site prospers or is held back somewhat by the niche you’ve created?

We have chosen to focus specifically on helping Black-owned businesses succeed – first by connecting them to Black consumers, and leveraging their success to compete in the mainstream marketplace. However, by defining our niche – not a supporter of minority business, but Black-owned businesses – we realize that we are self-limiting. In spite of this, we are committed to helping our people because we need more help. We believe we can succeed by helping other Black-owned businesses succeed. We have had only modest success in ten years as an online community.

6. Do you see a lot of engagement on your site? Do a lot of people find ways to end up working with each other?

We really don’t see much engagement at our site. However, the most active and fruitful engagement that we have participated in with members of our community happens away from the site. The online connection serves primarily as a means of introduction. The hard work of producing results comes in activity out of the public view.

7. I’ve never had the opportunity to go, but have you ever been to the Blogging While Brown conference? If so, what did you think, and do you believe conferences like this are important?

I have never attended this conference. Any conference can be important if it provides value for those who attend. Whenever people of like-minded interests can provide value for one another, it is a good thing.

8. What more do you think has to be done to highlight black Americans online so that, when people and organizations like CNN are putting together lists of top bloggers, more black people are included on them?

Major news outlets and cable stations serve the larger mainstream market, and occasionally capture stories of special interest from various interest groups. Bloggers who can cross all boundaries in generating content of interest to a wider audience will be more successful. Black bloggers must earn their way up to the top of those lists by focusing on what their audience is focusing on.

9. I wrote one of the first articles on iZania many years ago; how many articles do you think your site now has, as well as how many blogs do you think people have and actually write on your site?

There have been thousands of articles over our ten year history. Our challenge is quality. We chose not to monitor and filter except for gross violations of the interests of our members. We now have a problem where some “bloggers” simply post content they have copied from somewhere else. We don’t get as much original content and valuable input from serious thinkers. We are beginning to do some selective filtering and deleting content that is clearly not authored by the poster.

10. Take some time to tell us what you see coming for Izania.

We are planning a major revision of our website to include converting all of our content to a “responsive web page” so that our content is more easily viewed on mobile devices. We will also do a major revision of our content – eliminating content that is no longer relevant. We have conducted regular surveys of our members to gain insights into what is most important. We want to become a more effective virtual facilitator for transforming the efforts of Black people – economically, socially, educationally, politically – to affect positive outcomes in our communities.
 

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Morayma Makay – Interview With A Fashion Model

I have known Morayma for close to 5 years, but I’ve only gotten to know her well over the past 2 because of Facebook. Not everyone knows fashion models in person, so I’m honored.

Morayma Makay

She’s not one of the big names that most of us know but she’s the real deal. You know all those magazine ads with models whose names you never know? Morayma has been modeling for a couple of decades now and still does modeling part time. She’s traveled the world and knows many other models and can talk about the industry from the inside. There are thousands of pictures of her on and off the internet, and she’s been on the cover of many magazines as well.

I think this is a fascinating interview and I’m glad she answered the questions as thoughtfully as she did. She dispels that false belief that models are vapid; this is one small and engaged lady.

1. What was your life like growing up?

I grew up in Santa Monica, California…even though I am a Los Angeles native I didn’t grow up exposed to the Industry. I had a very normal, quiet, and actually strict upbringing so school was what I was expected to focus on and that’s what I did. I did have a love for theater and dreamt of someday becoming a stage actress….so I performed in the school plays, etc. Modeling was not something I ever really thought about, to be honest.

2. Did you always want to be a model?

–Nope. I wanted to be a theater actor or an interior decorator! LOL

3. How were you discovered?

–While I was in college in Portland, Oregon I walked into a talent agency to see if I could get sent out for local work to make a little extra money and they decided I had a look that would work well for modeling. Within 2 months they had sent me abroad to work.

4. What is it like to travel around the world as a model? I know it can’t all be glamorous, based on a few videos I’ve seen of Sports Illustrated models on photo shoots, but I’m assuming lots of it is pretty fun.

— It was amazing. I am not going to lie. I am something of a gypsy at heart, so being on the road and traveling to different places all the time was a dream come true for me. Yes, it was tiring to work long days in either freezing cold weather or sweltering heat (keep in mind you always shoot the clothing collections during the opposite season…so you freeze in swimwear and summery dresses, and roast wearing coats during midsummer).

You are constantly being poked, prodded, pinned, hair messed with, etc. so you have to lose your sense of personal space very quickly. When you are on a job you are a mannequin and that’s that.

Some clients are kinder than others. I’ve mostly worked with wonderful people, but I do remember one time on a booking I had the stylist pull a sweater over my head so forcefully (they were in a tremendous hurry to get done) that I ended up with a pulled neck muscle and that hurt for days!! Rejection is also never a nice thing, but for every job I didn’t book, there would be one that I did book so that wasn’t enough of a reason not to love my work.

We got a lot of privileges and perks….VIP treatment at clubs, restaurants, etc. I made a lot of wonderful friends from around the globe. Ahh….just writing this is making me miss it so much! =)

5. So many people talk about models and how they eat? What’s your opinion on models considered too thin, bad or good eating habits, and the positives and negatives of trying to keep your body looking a certain way? Is the pressure high?

–That has always been a pet peeve of mine…that people assume models don’t eat. I have to be honest, while there are certainly girls that do starve themselves to look as skinny as they think they need to look, the majority of the models I met, lived with, worked with and became friends with had very hearty appetites and rarely worked out.

Honestly, the majority of models are genetically built the way they are. I knew more girls in college with eating disorders than models. Generally, if a model is not naturally thin, she will start to gain weight or reach a plateau in her weight and will eventually either quit or go into Plus/full figure modeling.

I never felt the pressure because I am naturally thin, although one year in Tokyo I was sent home because my agency there told me my hips (34 inches) were too large and wanted me to have 32 inch hips. That was mortifying but I got over it….the ridiculousness of that was laughable.

I think the models that do feel pressured to lose weight or be really thin are not naturally thin so they are trying to fit a mold that they are not genetically predisposed to fit….but like I said, I knew very few girls in the industry that had an eating disorder….truthfully only two (one of which was a roommate of mine in Milan).

My belief is that eating healthy and having an active lifestyle is the only way to go. Should models be thin? It may not be popular to say so, but yes…I think so. Not skeletal, but healthy and thin….models are paid to showcase clothing and a thin, taller model will be able to showcase a garment better than a shorter curvier girl. The curvier girls have their own markets for clothing too…I am talking about couture….Really there are many types of modeling (sportswear, lingerie/swimwear, etc.) that prefer a healthier, curvy body-type….but for straight up fashion, thin is always going to be in. 😉

6. We were talking recently about a guy who dated a model saying she didn’t know how to handle her money. Would you say that most models are good with their money or do many suffer like athletes in that they spend it as fast as it comes in?

–I think it really depends on the girl and how she was raised and how old she is too! I cannot imagine how the baby models who are 14 and 15 years old could possibly know what to do when handed checks for thousands of dollars!!

My parents brought me up to be very responsible and frugal and that is how I’ve always handled my finances. I had college loans to pay while on the road too so I knew that I had to keep good track of my finances since you really do not know when your next check will come or how much it will be for! I actually found it easy to save money and take care of my bills at home while traveling because we were always being offered free dinners via the agencies, eating on-set, free lunches at some restaurants (in Milan). All of my expenses were fronted to me (the agencies then take money from our earnings to pay off what they have fronted us) really all I needed to pay for was my airline tickets!

7. I’ve seen a lot of your pictures and you don’t always look like the same person. But some models we see always look the same. Do you feel your versatility is better or do you think it matters in the end?

–I think my versatility comes from my original passion for the theater. As a theater actor you have to be able to convey emotion…not all models can do that. I do see many models that ALWAYS have the same expression. That annoys me…haha! My agencies have always called me a “chameleon”.

I think versatility is a great thing and it helped me work a lot….but I don’t think it matters all that much in the end because a lot of the monotone-faces (lol) still end up working a lot too and I do think that “who you know” is a powerful tool in this biz…as in many others.

8. What’s the best thing about modeling and what’s the worst thing?

–Best thing? Traveling. Good pay (when you get it!). Meeting interesting people. Wearing clothes I could never afford on my own….aka playing dress-up and getting paid for it. 😉

–Worst thing? How fickle the industry can be…and not knowing when your next paycheck will come….

9. How has your husband and kids handled your modeling? Do your kids even really understand what you do or did, since they’re very young?

–I stopped traveling when I became pregnant with my son….I know other models that do travel for lengthy amounts of time and have kids, but I can’t justify doing that. I will travel to a location for a specific shoot, but anything longer than that is not going to happen. I don’t want to miss these moments with the kids because they are so fleeting…..even though sometimes I fantasize about taking off for a while, for some peace and quiet! LOL!

My husband doesn’t think much about my work one way or the other. He knows I enjoy what I do so he’s happy and supportive when I work, and luckily he’s not a jealous type. My kids like when they see me in an ad or a TV commercial…they think it’s funny, actually!

10. Time to shine; what are you doing now and are you enjoying your life?

–I am still modeling and working on commercials part-time. I like that I can do a job here and there and still be afforded the time to be here for my kids whenever they need me. I am enjoying life here in Los Angeles again…..the sunshine and proximity to my family is wonderful! I like that I can work as little or as much as I want because I don’t have to use this as my way to make a living anymore…..it’s nice not to stress about when the next job will come….my husband is the main breadwinner, so that takes the pressure off.

I am also in the process of seeing what else is out there for me career-wise. I don’t want the ol’ brain to rust! LOL! Toying with the idea of going back into the medical interpreting field as I am fluent in Spanish as well. I did that for a while before modeling took me on the road and I remember really enjoying it.

I also need to get back to my own blog one of these days, now that both kids are in school…I have no excuse to not write again! 😉
 

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