All posts by Mitch Mitchell

I'm an independent consultant in many fields, so I have a lot to share.

Starting Your Blog Social Media Campaign Via Commenting

Last April I wrote a post to add to my Blogging Tips series titled How To Start Getting Visitors. It was a super basic tip on how to get some notice for one’s blog by contacting certain folks and letting them know you had a blog.

While that’s nice and all, one couldn’t quite call it a campaign towards increasing awareness. In essence, it was really like becoming an insurance salesperson and calling all your family members first, then all your friends, then your pseudo friends, and after that not knowing what to do with yourself.

I decided it was time to at least get more people going on this front. I do this because of two things. One, I had a meeting last week with a couple of ladies who wanted ideas on how they could create awareness of their new business through social media. I told them about blogging, based on what it is they do, and then told them the process they should go through to get going. Two, I made the same recommendation recently to someone who visits this blog, and though I’m not sure if he’s done the entire campaign I know that he was willing to listen and give it a try, so I have high hopes.

This is mainly for beginners, but it’s also for people who aren’t getting any real traffic to your site as well. This isn’t a talk about niche marketing; it’s a talk about working the process, meeting the blogging community, and getting known by others. And if you want some more starter information, check out my blogging tips.

Let me set the scenario for you; it’s possible you’ll have more or less time, but this is a great starter scenario. You’re someone who doesn’t have tons of time, but you want to get people to your blog. You write 3 posts a week, and often you have some time left over after you’re blogged, or some on days when you don’t blog. We’re going after the 30 minute process for you to undertake.

Your goal is to make comments on at least 5 blogs during that 30 minute time period. What you do is go to Google Blogs, which can actually be found by going to Google, clicking on “more”, then scrolling down a little bit. When the next page opens, you’ll see all sorts of blog posts on trending topics that look like news. But they’re all blogs, though some aren’t personal blogs. That’s really your goal, because you want the opportunity to stand out; that plus big time blogs like Huffington Post don’t have CommentLuv; this is a part of the strategy.

In the search box, put in a topic that you want to read on. It could be something in your niche, but it doesn’t necessarily have to be. Believe it or not that statement is controversial, because everyone else will tell you that you need to comment on blogs in your niche because you want targeted traffic. At this stage what you really need is traffic, and you also want the opportunity to not only show that you can talk to people and offer something good, but you still are hoping for the opportunity to stand out. So, you will be looking at blogs in your niche also, if that’s a part of your strategy, but that’s not what it’s all about. Networking; that’s what it’s all about.

For the first two weeks you need to be committed to commenting on at least 5 blogs a day. You can continue going to Google Blogs, but hopefully in your searches you have found a few blogs that you like well enough to return to. That’s important because something blog owners like are people who will come back more than once. You also want to look for a mix of blogs that have CommentLuv and those that don’t. You look for CommentLuv because it highlights previous blog posts of yours; you look for the others because you don’t want to look like one of those guys that “only” comments on CommentLuv blogs; it’s just a little smarmy.


by Petras Kudaras

In the next two weeks, you’re going to comment on blogs that you’ve found you like and now you’re going to make sure to look for blogs within your niche. The thought now is that you’ll have started establishing yourself with at least a couple of people, you’ll have left your links on their blogs, especially if they have CommentLuv, and now you’re going to go out on a campaign to see what others in your niche are saying and take the opportunity to make sure they know you’re around.

After four weeks, look at things this way. If you only had 3 days a week to do this process and only those 30 minutes, you’ve made at least 60 total connections, whether some of those folks received return visits or not. You’ve planted the seeds of knowledge that you’re out there. I would almost guarantee that you’ll have started seeing more visitors, especially if your titles have captured people’s imaginations and your content doesn’t stink.

Once you see the process starting to work, you’ll be hooked. I’ll throw this out there; how many of you who visit these days saw me as one of your initial commenters? How many of you picked up on that and decided you were going to start commenting on other blogs? How many of you found it contagious and uplifting when people finally started coming to your blog? You may not have followed it in the manner I’m recommending here, but you did this in some capacity, right?

Yes, blogging does take more work than just writing posts. But your rewards on the end could give you more than you can imagine; that sounds nice, doesn’t it?

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Black History Month – Differences In People

Wow, it’s Black History Month and I waited an entire week before mentioning it. Actually, it’s not all that surprising for this blog when I think about it. In the just over 3 years that I’ve had this blog, the only time I ever mentioned a black person by name on this blog during February was the first year of this blog when I talked about Bobo Brazil, the first black wrestler inducted into the WWE Hall of Fame.


Bobo Brazil & Muhammad Ali

The funny thing is that I’m old enough to remember when black people were called “Negroes”, and that was the nice word. I’m obviously old enough to remember when we were first “black and proud.” I’m not quite old enough to remember when Muslims like my hero Muhammad Ali used to talk about the “so-called Negroes”, but in retrospect that was an inkling that things were really about to change.

Or were they? Sure, the names have changed. These days we’re called African American, a term I rarely use because, well, I grew up “black and proud”, and African American just has way too many syllables to be effective.

I remember when I was younger this month meant a heck of a lot to me. As a kid, I wasn’t the typical reader. One of the first books I bought for myself was a small book that gave a brief biography of Frederick Douglass. Of course that wasn’t enough for me, so over the next couple of years I would go to the library and request other books on him. I lived in Limestone, ME at the time, but I was on Loring Air Force Base, so they’d take requests and order the books to be sent up there.

It’s hard to put it in your mind in this day and age, but this man taught himself how to read and write, as a slave, when it was against the law. Then he ran away, came up north, went to England, wrote an autobiography, came back, had a lot of people come together to buy his freedom, settled in Rochester, wrote a couple of newspapers and more books, worked with President Lincoln, then later married a white woman and alienated everyone; that was in 1884. He lost the support of his family, she lost the support of hers, even though her family were staunch abolitionists. But in 1888 he actually got a vote to be his party’s representative for president of the United States at the… Republican National Convention. Yeah, it was different back then, the party of Lincoln and all.

Anyway, I was a major fan all through elementary school, high school, and college. I was a major advocate for a number of years. And every year through my early and late adulthood I thought it was still important enough to try to get the word out. After all, there’s a lot of stuff we wouldn’t have now if it weren’t for black people.

Then in 2005 I wrote this post on my other blog, Mitch’s Blog, which is my business blog, called Black History Month – Why Don’t People Care More. And I realized that the month really doesn’t carry any meaning anymore. There are no protests for equal rights anymore. There’s a black president, and lots of black people on TV and in sports and entertainment. People can stay in the same hotels now. There’s interracial marriage without mass protests. Goodness, in some communities people are actually trying to segregate schools now to save money (idiot move, North Carolina).

In other words, the differences are still there, but people just don’t really care anymore. I realized that, in some way, I can only state my piece and go with my opinion on things, but it’s probably an old opinion. I’m asked by younger people “Why can’t you just be yourself totally in public and forget what other people might say.” I say because I remember being the “only” enough times when I was younger and knew that I had to “represent”. I then say because even today I’m often the “only”, and I still have to represent. It’s important enough to me, if not them; that’s a shame. But it proves my point; if young black people don’t care, then I’m not going to force it upon them, nor upon anyone else. I’ll state my piece when I’m in the mood, and then I’ll move on.

Of course, that doesn’t mean I’m not going to shake things up from time to time. It also doesn’t mean I don’t still want some things to occur. So, in that vein, I present the video below. Elon James White is funny and on the ball and calls it straight. And for once he put out an entire video without saying any bad words, although, well, you just can’t account for the shirt. So, Happy Black History Month; this is all I’ve got for now:

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Sunday Question – The Super Bowl; Who Are You Pulling For?

You know, one would think this one would only interest American markets, but the reality is that in 2007 it was broadcast in 232 countries, which is astounding to me because I didn’t even realize there were 232 countries, and of course that’s not all of them because I’m doubting Iran is watching, as much as they hate America.

Reebok Pittsburgh Steelers #43 Troy Polamalu Super Bowl XLV Bound Fashion Replica Jersey-White

Pittsburgh Steelers #43 Troy Polamalu Super Bowl XLV Replica Jersey






So, who do we have? This year it pits the Pittsburgh Steelers (that wasn’t supposed to be a pun but I’ll run with it) against the Green Bay Packers. The team that has an opportunity to become the winningest Super Bowl team in history against the team that won the first two Super Bowls ever. This one looks fairly balanced, and thus it could end up being a good game for those football fans like me who normally don’t care who wins unless it’s my favorite team in there.

And yet, my friend Scott and I bet on the game every year. If one of my favorite teams is in then I get them, and if one of his is in then he gets to pick. If we don’t care, coin flip. This year his team, the Green Bay Packers, is in, and thus I have Pittsburgh.

In the end I think my pick would have been Pittsburgh anyway. Pittsburgh comes into this game with a regular season record of 12-4, Green Bay at 10-6. Green Bay was an underdog in 2 of its 3 playoff games; Pittsburgh was expected to win. Both have big quarterbacks that can throw the ball well. Aaron Rodgers of Green Bay can run; Ben Roethlisburger is, well, big, strong, hard to bring down, and is already a 2-time winner of the Super Bowl. Pittsburgh also has the top defense against the rush and in points allowed and was second in total yards defense, along with the defensive player of the year in Troy Polamalu while Green Bay was 24th in rushing out of 30 teams.

Reebok Green Bay Packers Green & Gold Heavyweight Jacket

Reebok Green Bay Packers Green & Gold Heavyweight Jacket






Oh yeah, what’s our bet? Pizza or calzones at one of our favorite places, Pizza Villa in Oswego, where we both went to college. I can’t remember if we’re making a run today, as we alternate sometimes and I believe we went up last year, but whatever we get will be delicious.

And of course I’ll be taping the game at home, as we’ll watch at his house, so I can rewatch any commercials I either liked or might have missed. All that and the Black Eyed Peas; I can hardly wait. So, who’s your choice for the big winner? Either way, have fun, and be smart; don’t drink and drive.

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Facebook Will Make You An Advertising Star

Do you “like” many websites you visit? Are some of those sites really big ones, sites that sell stuff or give you news and the like? Maybe sites that belong to big companies that have promotions offering free or reduced stuff? And of course you have a Facebook account, you have friends following you and of course you know that “like” means you share that with the people who follow you and many people who follow them?


from Adrants

If so, get ready to be in some advertisements. It seems that Facebook last week quietly launched a new program where, if you “like” something and it happens to be one of Facebook’s advertisers, your image just might show up in an advertisement for that company or product, whether you asked for it or not. Actually, no one gets to ask for it so you could suddenly be a star without realizing it, helping the company make money.

And you want more? It doesn’t have to be a website for that to happen. Say you happen to like Glee and you’ve indicated that on Facebook. That automatically puts you into the Glee group, whether you participate or not. Well, if there’s an advertiser that only advertises towards that group (yes, they can do that), then your image could find its way into the stream of other people who like Glee, or any of the people who follow those folks.

You might never know until one day one of your friends contacts you and asks you how much money you made for the ad and you’ll be asking them “what ad?” That’s because, at least from what I’ve heard, an ad you’re in isn’t supposed to show up in your stream. Now wouldn’t that be a hoot. Actually, it’s happened before, about a year ago when Facebook first started testing this. A woman showed up in a dating ad, only she didn’t know about it. But her boyfriend saw it and asked her about it, and she was stunned. It turned out he had a good sense of humor, but I wondered at the time how many other people had the same type of thing happen to them.

I mention this with the expectation that you didn’t know this was coming, although if you keep up with Facebook news like I do then you’d have known it was coming. At least advertisers knew it was coming, and I had an inkling it was coming based on what they’d said last year when they were testing it. It’s one reason why I’ve never “liked” any page.

Having said that, there are some things you can “like” without having to worry about it. For instance, most blogs aren’t advertising on Facebook, so that would be okay. Certain news sources, such as CNN, might not advertise, although I’m betting they have a page on Facebook so it’s possible they target people through there. But if you like Prada shoes, Gucci bags, iPads and the like and “like” someone’s site… well, you could be the next Old Spice man; wouldn’t that be a hoot?

Someone had to tell you, right?

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Some Blogs To Share

Some of you know that I write blogs for other people. Well, this is something a little different. I want to share some new blogs, and I guess I write them. However, there’s a little story with each of these, of course, and I’m going to indicate that while offering them up for new visitors… maybe. 🙂

The first one is my new blog called Syracuse Wiki. In the very first post I talk about how it came into being so I’m not going to rehash that. I will say that it’s a blog about things I see in my home area, opinion, fact, and what I might experience. Man, I really need to learn how to create logos!

Next we have PCA Blog. I’m part of an organization called the Professional Consultant’s Association of Central New York. I’m on the board; I write the newsletter; and I’m the webmaster. I didn’t create this site, but I totally changed it around as it used to be all frames. I decided that we needed a blog because it would help with web rankings and it would give us as an organization another way to show what consulting is all about. And of course I’m the writer. On this one, most of the articles are already written, as far out as the end of April. That’s because almost all the early articles come from the newsletters I put together, and all the articles are articles I wrote for the newsletter. Just to mention this, just adding the blog increased its Alexa rating 50% in less than 2 weeks.

Then we have The Food Doctor, the blog I created for one of my web clients. In November 2009 I introduced a page for his site called Nutritional Answers on this blog, and it got some publicity. The problem is that it was still a static page, which worked okay but wasn’t really going to get things done. So I took that page, created a blog, and put the articles on the blog instead. Because his answers are relatively short the posts are short, usually around 100 words, but as he gets into it I’m sure he’ll be expanding on his answers just a little bit. I will not be writing this blog, just posting whatever he gives me. But he’ll answer questions on nutrition if you have any.

Next there’s Kate’s Colorful World, another blog I created for another client. Her thing is basically talking about “color energy”, which to some might seem like a far out concept until you think about it a little bit. We all have our favorite color, we have heard of power colors, we won’t eat foods of certain colors, etc. She’s also going to be writing this one, so posts might be a bit sporadic initially, but I know she’ll be picking it up.

Then we have Debt Consolidation, which I’m one of the writers for. Actually, it turns out some other articles on this site are ones I wrote a long time ago when I didn’t know where they were going. I don’t know if I’m the only one who’s going to be writing it from this point on or whether I’ll be working with someone else, but I’m kind of managing it, the maintenance and such, so it’s fair for me to introduce it.

I think that’s enough. I’m sure some of you are saying “man, you’re really spreading yourself thin”. Not at all. Some I get paid for; some are fun; some were a one time thing. I’m keeping my hands in the pie, staying busy, having fun and making some money as well. All that and working on keeping up with all the other blogs as well. What a life, eh? Anyway, check out what you wish, and maybe leave a comment here and there; I’m sure they’ll appreciate it.

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