Tag Archives: Social Media

Talking Privacy – Part Two

A year and a half ago I asked the question Do We Deserve Privacy Online? I took on the issue after reading a news story that basically said privacy is gone and we should get over it.

mozilla privacy cupcakes! DSC_6407.JPG
Roland Tanglao
via Compfight

At the time I had mixed feelings about the issue, and I find myself 18 months later still having mixed feelings about it. I’m taking it on again after reading a post by a guy that called himself Blog Bloke titled Social Media Profiling: Is Our Privacy Under Siege? His gripe is with the new Google+ site and some of the information they’re requiring to participate in the process. In particular, he’s against their rule which says one can’t use avatars, instead saying people have to use pictures of themselves.

For those of you who aren’t going to go check out his post or his blog, Blog Bloke is definitely a throwback to the old days of not trusting anyone; I doubt he’d disagree with this. Privacy is a major thing with him, and he doesn’t want his image out on the internet in any way. This is a right everyone has by the way, and I’m certainly not going to beat him up for that. As a matter of fact, he’s pretty much made his avatar his trademark, and many people know exactly who he is once they see that; kind of like Dennis and his magic DE logo.

Do I understand his position on privacy? Yes. Do I fully support it? Mixed feelings. Do I have things I don’t want to share? Absolutely. Do I use those things that require information I don’t feel like sharing? Nope; I just go on about my business.

Why did I bring that stuff up? If you check his post you’ll see I commented on it and I said there’s no obligation for any of us to participate in social media services whose policies we don’t support; social media is a right, not a privilege. That’s why I don’t play many games on Facebook, and why I’ve downloaded very few apps onto my smartphone, because I don’t feel like giving up some of my information so it can be sold to someone else. His position is that it is pretty much a right and that these companies (Google, Facebook, etc) really don’t have a right to ask us for any of it.

I’ll attempt to make my position clear here and see where you fall into things. He has a blog and gets to set his rules. I have a blog and get to set my rules. We’re both part of social media; so are all of you. I’ve decided on my blog that if I don’t know you already I’m not accepting names I can’t identify; ergo, no keyword names. I could care less if the rest of the world knows you already, until I know you I’m not allowing it. My blog, I pay for it, my policy. I don’t know what his is, and I don’t know what yours is. However, based on responses I’ve received on some of my posts, it seems that a majority of you would support this kind of thing because you can relate to it.

There’s the big boys, Facebook, Google, LinkedIn, Twitter, etc. They all have policies as well. Some of them end up being very invasive, others not so much. There’s absolutely no right any of us have to circumvent those policies. Well, that’s not totally accurate. We do have the right to boycott, fuss, stomp our feet, write about it in our blogs, on and on and on.

But none of them have to change a thing. They’re not obligated to us. They’re paying for it in some way, we’re not. I thought about it over the weekend as I got an invite and took some folks up on joining the Google+ community. Then I thought about following it on my smartphone and it turns out that one of their rules is that if you access the page on your smartphone you must allow them to track you to find out where you are.

I’m somewhat hinky about that type of thing. I already know Google’s tracking me because I have a HTC phone, and it’s their product. I know that even after shutting down the Google location service they somehow know where I am; sigh. However, once you sign up for location tracking on something like Google+ or Facebook, it then starts telling people where you are at the moment you’re writing, and I’m not up for that. So I declined the offer; I’ll have to wait until I’m on a regular computer or laptop and play that way instead. I know, you’re probably thinking “hey, it knows when you’re at home”; that I can handle since my home is also my business.

International Spy Museum Handbook of Practical SpyingÂ

I asked my friend Sunny, one of my younger friends (who really needs to list her blogs somewhere so people can find them all lol) what her thoughts were, and people around her age, on the privacy issue. She said she felt that we’re all being tracked to some degree but if people are at least thinking about what they’re putting out about themselves that they can protect themselves a little bit.

I had to think about that one some because I realize that for the most part the genie is out of the bottle for me. Anyone can find out where I live by looking it up online because it’s also my business address. They can probably find my phone number for the same reason. They can find my picture and pictures of my wife, who has her own website as well. In other words, privacy is totally gone; I didn’t even make the chase interesting.

The same can be said for my friend Blog Bloke in a way. He’s been around at least 14 years online. We can know where he lives, and we can get his phone number. We know where his business is. The only thing we don’t know is what he really looks like. Does that matter? To him it does; to me it doesn’t. What matters is that we each get to decide just how private we want to be, but we can’t hide. If you want to prove it look up any name and see how much it costs you to get a wealth of information about that person.

By the way, I do have this thing about how some people hide themselves from others. I really don’t like fake commenter names and images, and some of you know my position on news commentary as it appears on news stories in online newspapers. I feel all those people should have to register their names and addresses with the newspaper and should have to use at least their real first name if they have something to say so there’s some type of decorum on those sites. Privacy in that instance isn’t a right; if you feel you have something to say, be an adult about it or keep your stupid thoughts to yourself; yeah, I said it.

Will I take up the privacy cause? No, it’s not my fight; I have other things I think are much more important to my life. I’ll let Blog Bloke & our federal government work on some of those things on my behalf. What I will say, once again, is that you need to protect yourself, your information, and your reputation. Once you’re associated with something in a certain way based on your actions, it’ll be hard to overcome. Be smart in what you do, be honest, and be careful. That’s all I have.

21 Of The Top Black Social Media Influencers

I know a few of you are saying “hey, didn’t Mitch do something similar to this at the beginning of the year? Actually yes, in December I did something I called 8 of the top Black Individual Blogs. That was a tough one to research based on my criteria and the fact that I didn’t really have a place to start. This one’s a little bit different.

Before I tell you what I did, I want to tell you why I did it. This year, I’ve seen a lot of lists from people that announce the top blogs or top influences or top social media whatever for the year.

There are tons of lists telling you “this is someone you should follow.” I think that’s a wonderful idea, because it’s always great giving a bit of love to people that deserve it. Where my gripe is in that almost never are there any black people on the list. This week was a great example. One list came out highlighting 25 women bloggers you just have to know; the other was 50 social media influencers you had to know. Neither list had a single black person on it. Asian sure, but black person; not one.

The argument one gets is “I don’t know any of those people”. Sorry, I’m not buying it. That argument pretty much says “I don’t care to know any black people” because we’re here. Heck, I’m here. This blog’s been out 3 1/2 years, and my business blog has been out at least 6 years.

Why is this important? Beyond the fact that everyone deserves being known if they do pretty good work online it’s also got a monetary consideration behind it. When people are known for their influence they get invited to conferences, whether to speak or just to participate. Often they get paid; who’d turn that down?

Do we need another list with Chris Brogan, Gary Vanderchuk, Darren Rowse or any of those other top guys that are already millionaires on it? Maybe, but not today. Today is the 10th anniversary of my being in business, so I get to do it my way, to help highlight some folks I believe really deserve it.

This is a group that needs a list But I didn’t want to just find any ol’ people and put a list together. I wanted a list that had some kind of meaning after all. I had to have some standards, and I think the one I, and the person I’m naming first off this list, came up with.

Her idea was to maybe do something based off Klout. I wasn’t sure, as I’ve written about Klout twice before. And yet, it’s an easy measurement to track. Pretty much like other stats that people either believe or disbelieve, the better your number is the more influence you probably have. There may be flukes that keep you ranked lower but there’s no fluke that ranks you higher.

So Klout it is, but I still had to have some standards. I wasn’t about to try to go through every person in the world that’s on Twitter; I’m not crazy! What I did was go through people I’m connected to on Twitter. Now, Twitter isn’t the only determinant for Klout influence. They have a connection with both Facebook and LinkedIn now. So, that means that their algorithm is supposed to be an amalgam of all of these, although LinkedIn is pretty new for them so it probably has little influence thus far.

And they’re still not connected to blogs. I used that as a major gripe when I had a chance to talk to a Klout representative during a Twitter chat session once, and the lady said that was something they’re working on. I tend to believe that many people would greatly benefit if our blog rankings were included, or the number of blogs we have meant something.

So, here were my rules. One, I looked at people I’m connected with already in some fashion. Two, every person except one that’s on this list had to have at least one blog; I’ll name the person when I get to him. Three, no celebrities; sorry Shaq and Oprah, you don’t count. And four, as much as I could determine, you had to be an individual; no group bloggers on this list. Sometimes that’s hard to know, but so be it.

I don’t make any claim that this list is perfect. If someone’s missing it either means no blog or I’ve never heard of them; believe it or not all black people don’t know each other. I hope you visit these people and I hope you find something to comment on so you can tell them they’re on this list. I even personally know a couple of these folks; they’ll probably be shocked to see their names on the list. Actually, I’m wondering how many of them will pay attention to find out they’re on this list in the first place; hmmm…

Oh yeah; I thought about creating a badge of some kind, but I really have no creativity when it comes to that type of thing and didn’t want to create something I consider cheap like last year, so all I have is what you see above; it’ll have to suffice. And I know I’m missing some folks, but man, it took almost 3 hours to find the folks I did; seems the plugin I used to help me get it done slowed things down considerably. So, I apologize to those of you who should be on this list that I missed.

And in case you were wondering, as a point of comparison as I’m writing this my Klout score is 63. Now, to the names:

Ileane Smith @BasicBlogTips 53
It was Ileane’s idea to put a list together with this kind of criteria, so I thank her for it. Ileane’s got a very highly ranked blog and it gets lots of attention so she definitely should be showing up on people’s radar. http://basicblogtips.com/

Scott Williams @scottwilliams 69
Scott talks a lot about leadership and social media, with a religious background. http://www.bigisthenewsmall.com/

Wayne Sutton @waynesutton 69
Sayne talks a lot about social media and technology. http://socialwayne.com/

Justice Wordlaw IV @justicewordlaw 67
Justice is a young guy that talks a lot about social media and internet marketing. http://justicewordlaw.com/

JAWAR @jawar 65
Jawar is the only guy on this list that doesn’t have a blog, but he’s got over 111,000 tweets and is kind of a multimedia mogul, so there’s no way I could keep him off this list. http://www.jawarspeaks.com/ Update – turns out he does have a blog, which you can find here.

Ronald Jackson @ronaldjackson 63
Ronald talks about historical issues as they apply to minorities and he’ll keep you on your toes if you’re strong enough to hear it. http://nowandthen.ashp.cuny.edu/

Fields Jackson, Jr @fleejack 62
This one’s pretty easy; Fields talks a lot about diversity issues. http://racingtowarddiversity.com/blog/

Jill Hurst-Wahl @jill_hw 62
Jill is a local celeb of sorts in that almost anyone that knows anything about social media knows who she is. Her background is in library science, and she travels the country giving presentations at many conferences. http://hurstassociates.blogspot.com/

Faydra Deon @faydra_deon 60
Faydra is a former officer in the military that’s taken social media and internet marketing by storm. I have a story in a book that she’s marketing on Amazon. http://myqotd.com/

Rachel Rodgers @RachRodgersEsq 58
Rachel is a lawyer, hence the “esq” after her Twitter handle. You don’t get a lot of lawyers that blog; I like that. http://rachelrodgerslaw.com/blog/

Tami Gaines @tamicgaines 56
Tami talks about a tough subject, premature births, and gives counsel to parents of those children. http://www.preemieparents.com/

Shallie Bey @ShallieBey 53
Truthfully, Shallie hasn’t written anything in her blog in a long time, but she should. She’s a small business coach with lots to offer, but maybe needs more time and encouragement to blog more. http://shalliebey.blogspot.com/

Yasmin Shiraz @YasminShiraz 52
Yasmin’s going to be big, and probably already should be there. Books, movies, speaking engagements… she’s got energy to burn and a lot to share. http://www.yasminshiraz.com/

Kelvin Ringold @kelvinringold 51
I’ve known Kelvin about 12 years now. He’s moving into the direction of motivational speaking but also knows a lot about marketing. He has multiple websites and a motivational daily newsletter, along with this blog. http://ringoldnet.blogspot.com/

Darnyelle A. Jervey @darnyellejervey 51
Darynelle is a business coach and consultant who’s also a published author. I’ll admit that some of what she writes feels above my head, but other stuff is right on point. http://www.darnyelle.blogspot.com/

Andrea Amir @AndreaAmir 50
Andrea talks a lot about ways of saving and managing one’s money, along with help in getting out of debt. http://smartmoneychicks.com/

Lisa Irby @2createawebsite 50
Lisa Irby has the highest ranked blog on this list, so high that I’m stunned her Klout score is only 50 and that she’s not being invited to every social media conference that’s out there. http://blog.2createawebsite.com/

Marlee Ward @marldble 49
Marlee talks about online and internet marketing and gives a lot of great advice through her usage of video; great stuff. http://marleeward.com/

Leesa Barnes @leesabarnes 46
I’ve known Leesa the longest of anyone that I met online, as we originally talked when we were both on Ryze. She talks a lot about making money virtually, while also being a favorite at a lot of events in Canada. http://virtualeventsuccess.com/

Vernessa Taylor @coachnotesblog 47
If you look to the left and see the image for my book, Vernessa made that for me. She does online business development and coaching and talks a lot about technology. http://www.localbusinesscoachonline.com/coachnotes/

Beverly Mahone @bevmahone 45
If you read this blog often you see Bev’s name here a lot. She’s a media consultant, helping people learn how to get known in a variety of ways to help increase visibility. She also has multiple blogs and websites that you might enjoy. http://www.beverlymahone.com

Best Buy Doesn’t Understand Social Media Or Customer Service

Best Buy seems to be at it again. Of all things, they seem to have forgotten a big time rule in business; have a sense of humor and roll with the punches. Some folks never learn.


by Lynn Lin

All of this comes on the heels of a post I read by Adam Singer of The Future Buzz titled Best Buy Meets Streisand Effect. In it, Adam explains how Newegg, a technology products company, did a commercial where they poked fun at Best Buy. Best Buy decided to respond with a cease and desist letter, which was pretty ominous stuff. Newegg responded the way most of us would; they popped the letter up on their site. You can see a copy of at the link I provided above.

In many communities these days Best Buy is almost the only game in town. Here in central New York, unless you want to find a small store or an office supply company, you can only pretty much get everything you might possibly get at Best Buy. In my opinion it’s one of the reasons they’re one of the worst companies in the country when it comes to customer service. I don’t say this lightly. I know a little bit about customer service and often I have stood or sat at Best Buy waiting to buy something only to be ignored.

At least I’m not blaming them for being racist by ignoring me since I know they do the same to pretty much everyone. My friend Pat wrote about them, calling them WorstBuy, which is a pretty neat play on words, and of course I’ve had my own issues with Best Buy, once writing about it in a newsletter. I even briefly mentioned it when I was talking about my purchase of Windows 7; waiting around while being ignored seems to be a common complaint about them.

Anyway, what’s happened is there’s been an online backlash against Best Buy for the strong arm tactics. It’s showing up in many places including The Consumerist, Techno Buffalo, 404 Tech Support, WebProNews, Maximum PC and a host of others. I’m wondering if they’ll end up getting a threatening letter for posting it like I did with Finish Line.

Here’s the thing. It seems that the companies that are ready to quickly threaten or sue over stupid stuff like this are the ones that deserve to be outed the most. Best Buy could really care less about most of us, but if they ever do decide to try, customer service needs to be the first thing they work on. Sure, when you’re buying a $2,000 TV or a $2,800 set of LG washing machines they’ll genuflect quite nicely to try to get the sale. But when it comes to almost anything else, the employees don’t care, management doesn’t care, and obviously the administration doesn’t care.

By the way, I’m not giving any link love to Newegg either since they killed their affiliate program through Commission Junction, a company I didn’t talk about in my rant against some CJ affiliates because if an advertiser expires, they take out everyone and not just me. Nothing personal this time around, but hey, they took money out of my pocket as well. lol

Anyway, in the long run, social media will be Best Buy’s Pandora’s Box because once the masses start rising, there will be a competitor, one that learns from the bottom up how to treat customers. That’s what killed Comp USA, and what will eventually get Best Buy.

Of course, if Best Buy is listening and it needs a customer service trainer
 

Why It’s Hard To Trust People

On this blog and my business blog, I talk about the subject of “trust” often. It seems that I’ve referenced the word 118 times on this blog, 136 on my other blog. Specific blog topics on the two blogs have ranged from my asking What Does It Take To Obtain Trust, talking about When Trust Is Violated, Figuring Out Who You Can Trust, and one article I wrote where I first announced that the three main virtues I judge every person I meet by are loyalty, trustworthiness and honesty.


Trust by Erin Ashley
via Imagekind

In this particular case I’m going to revisit a subject I brought up in a post I wrote here back in January titled Why We Don’t Trust Sales People. The quick update is that this guy representing a store we go to often (didn’t work at the store, but the store, BJ’s Warehouse, contracted with these people to offer something special to their customers), sold us a picture window for our living room that, in my opinion, wasn’t giving what he’d said it would give us. Then, 10 days later when he came by to inspect it, I told him I wasn’t sure it was doing what he said it would, to which he replied 12 million people can’t be wrong.

First, the update. The window looks good; I’ll give that to everyone. My wife says she thinks it’s stopped all the leaking we had; I still have grave doubts about that. Maybe air isn’t getting in but the window still gets cold right now, which means it radiates cool air into the house. We had one very weird day last week when the temperature suddenly shot up to 85, breaking a record, before falling back into the 50’s the next day, and on that day the living room was really hot; the new window was supposed to stop that as well.

Then there was this thing about a rebate we were supposed to be getting back. This guy told my wife that she’d be getting a check. Then he told her it would come back through her taxes. I told her it wouldn’t come back through her taxes because one, we’re still paying on some back taxes anything that came would be absorbed into it, and two, he said it would be $900 and I said there’s no way that much would show up. I suggested to her that she tell him she wanted a check from the company, since that’s what he initially told her.

On that day she told him that, and supposedly he went to make a phone call and told her that a check would be coming within a couple of weeks. Fast forward to now. Not only did she never get a check from the company but she could never get this guy to call back from the few times she tried to reach him after that. And when taxes were done, not only did the amount end up being less than half of what he’d stated but I was right, it immediately went to our back taxes. She felt demoralized, and I didn’t feel vindicated in being correct; to me, it really wasn’t a win in any scenario.

Why is it hard to trust people? Because of things like this, where someone sells you a bill of goods that you might not know how to check up front and then end up with something that didn’t give you what was promised later on. Why do many of us have our Spidey senses up all the time? Because we have this fear of being scammed by someone else and none of us wants to be made to feel like a fool.


Trust by Mike Polo
via Imagekind

In my mind, one of the best things about blogging is that it gives you an opportunity to try to build people’s trust in you. By being open and honest over the course of time, your hope is that people will come to respect you, and thus if you have something you want to market or a service you provide, people will look your way because you’ve established yourself and shown people what you’re all about. You’re now one of the most trusted authorities because of your social media presence, right?

Unfortunately, not even close. As I touched upon in my recent post asking if anyone’s listening to you on Twitter, the only people that might trust you are those people who know about you, and in the scheme of things, for most of us it’s not that many people. For someone like me as a for instance, blog is ranked well, over 1,000 posts, put myself out there for the world to see, but with under 200 RSS subscribers and a relatively small cadre of blog comments on a consistent basis what would make someone who’s not a consistent visitor here decide to trust me? For that matter, think about your own circumstance; what do you think could compel people to trust you?

I thought about this a little bit when there was a brief tet-a-tet going on at Tristan’s blog based on a guest post with a title that was, well, kind of inflammatory. Now, the post turned out to be kind of inflammatory as well, but it turns out that the post author hadn’t initially wanted to use that as the title. The title in the end was exactly what the post was about, so it hit it on the nail, but in my mind it brought up this thing about trust once again. I mean, Tristan had to trust the guy to write a post that he thought would be good. The guy had to trust Tristan that the title would be good. In the end I’m not sure that both guys got exactly what they wanted, but each guy got something out of it. But do they specifically trust each other anymore?

Frankly, as I commented there, I’d have never written the post to begin with and certainly didn’t like the implication of the post, but at the same time I’m not sure I would have wanted someone to rewrite my topic line either. I wrote a post on one of my other blogs called I Hate Syracuse.com, where I lamented the comments that newspapers and news sources online allow these days. I then had a long conversation with someone from that website who said he didn’t like the title or the implication, though he agreed with me in principle as to why they allow what they do. I said my title was no different than what newspapers have done for years and he said it was in their best interest to get people to the story, but mine seemed misleading since I didn’t actually hate the entire site. I was thinking that was “pot calling kettle black”, and then thought about the trust issue overall once more. I stuck with my title, as you can see, and they’ve stuck with the trash comments they allow.

Why is it hard to trust people? Probably because we don’t always trust ourselves to make the right decisions either. At least that’s my thought on things, as I think about all the people we’ve allowed into our home over the last 10 years that have given us a bill of goods that haven’t panned out. But maybe I’m being a bit cynical on this Sunday morning; not sure. But if anyone has a different viewpoint on it all, I’d love to hear it. And while you’re at it, if you’ve been coming to this blog for awhile I’d like to know if you trust what I’ve said in the past and why; if not, I’d like to know that as well. And we’ll still be friends afterwards; trust me. 😉
 

Social Media Marketing Tip For A Small Business

Some of you may remember that this summer I held some live presentations on social media marketing locally. I’ve been to a lot of presentations, and I’ve conducted a lot of presentations, and I want to talk about this for a quick minute.

One thing I have against some presentations is that when they’re over you’re sitting there wondering if you actually learned something you can use. This seems to happen often, unfortunately. I remember going to a sales presentation in the spring where I knew the guy who was giving the presentation. I had heard him present for 30 minutes one time and I loved hearing him talk. So I had high hopes, since this presentation was going to be for about 4 hours or so, including breaks.

What a major disappointment. The headlines said we were going to learn sales techniques we could use in our business; as a matter of fact, 5 of them. Instead, it was a presentation on sales motivation and 5 reasons why we needed to get over our reticence to sell. Now, if that had been the topic, or what the description of the program was, then I wouldn’t have minded so much. But that’s not what I was expecting, nor was anyone else. So, it fell flat, even though I still enjoyed hearing the guy talk at times.

Forward to me. When I gave my social media presentation this summer, I gave tips on how small businesses could actually use some of the social media things I was talking about. Sure, I spent some time on building up what social media was, and talking about success stories. I had to do that because I knew some people had no real clue what social media was all about and were hoping to learn something about it. So, I had the presentation scripted, and you can see my description of the outline of my presentation if you’re up for it.

Anyway, forward to the main topic of this post. This is a legitimate tip that a small business can use as it applies to social media. Here’s the caveat; it’s mainly for brick and mortar businesses. For instance, if you owned a pizza or coffee shop, this is a great tip. However, there might be some online businesses who can think of a way to use this tip to their advantage also.

Whether you’re a new or existing business, you can start generating some business by starting with two things; creating an account on Twitter and creating an account on Four Square. For those who don’t know, Four Square is a location-based site where people get to tell their friends where they are via an online service. It’s where Facebook and Twitter got the idea from. The people who created Four Square actually studied locally at Syracuse University, so it’s very popular here, and it’s actually a test market for lots of things.

Back to the tip. You register your business on Four Square because it gives you the opportunity to set up specials through the site so that if people come to your location and go online to indicate to others they’re at your location, they can earn prizes or specials that you’re going to offer them. You can have small prizes for first time visitors, such as 50% off a drink, and bigger prizes for people who become “mayors” of your location, which means you’re a frequent flyer. The thing is, people would only earn these things if they went onto Four Square and mentioned you, and they’d see the offers through the site.

Now, you have a Twitter account for many reasons. One, as a business you can mention that you’re registered on Four Square and offer special deals for visitors. If you get followers, you might have your messages retweeted multiple times, which is a great way to gain both customers and publicity. And young people especially are drawn to businesses that show they’re somewhat tech savvy.

This works very well, by the way. It was actually proven by a local small vegan restaurant/coffee shop. They did exactly these steps, and within 3 weeks or so they started seeing a higher influx of customers than most new businesses would. I mean, a vegan restaurant yet; not my cup or tea. Yet they do a thriving business, and their name is always being tweeted and retweeted locally. One thing they do that’s slightly different now is they give a discount to everyone who mentions them on Four Square while at the restaurant and proves it. They have enough business to cover that discount whenever they get it.

And there you go; a legitimate tip on how to get new customers to your business and keep them coming. Can you figure out a way to use this tip for your business if it’s not a brick and mortar? Maybe; if you do, please feel free to share with us. And don’t say I never tried to teach you anything! 😉


Kodak DC3200 Digital Camera