Tag Archives: Blogging

Commentary On A Comments Post

March 3, 2010 Mitch Mitchell 23 Comments

I was reading a guest post on Problogger titled 8 Reasons You Might Not Be Getting Many Comments, and as I read it, I identified with a couple of them, and found that I kind of disagreed with the other points. I figured I’d comment here rather than there, mainly because there are already 111 comments on that post, and I applaud the writer of the post, Charlie Gilkey, on responding to comments on his post, something you don’t often see guest bloggers going back to do (y’all need to be cautious of that).

1. Your Posts Are Too Long

If we set the bar at 500 words for what’s long and what’s short, I’d have to say that, based on my own blog, it depends on what someone is talking about. For instance, over the past couple of weeks, I’ve had a few posts that were longer than that, and most of them got a pretty good response. I’ve also written a few short posts, and one of those only got a couple of comments.

I believe as long as you’re not droning over one thing without adding something new to it here and there, long posts are just fine. People tend to gravitate towards one or two lines they really like anyway if you haven’t bored them. And, the post Charlie wrote on this topic was pretty long, and it got 111 comments; case closed.

2. You Haven’t Asked Them to Comment

This one is interesting. If I asked at the end of every post “please comment”, I’d sound desperate. Actually, every once in awhile I do ask people what their opinion is, and I think that’s actually his point here. If you’re writing something pretty technical, you won’t get many comments, but if you offer an opinion, like I do here and there on this blog (kind of like this post), then asking people what they think makes sense.

3. They Don’t Know What To Say

This one seems obvious, and in this case there’s really not much to comment on because there’s nothing you can do to encourage those people to comment.

4. They’re Doing What You Told Them To Do

This is where we talk technical. One of my posts from awhile ago was talking about how to get Google Desktop to index Thunderbird. This is still one of my most popular posts, and it still gets comments. It never got the amount of comments close to how many people have read it, but it got some, and I know it helped a lot of people. I guess this is just something you have to deal with if you’re going to try to help people from time to time.

5. They’re Chasing Links On Your Blog

Here he’s talking about internal linking, saying that people will go off and follow your internal links to other posts without commenting on the original post. Do those people comment on the old posts if they follow it? I think this is an acceptable risk, because we all would like some of our older comment to be read, it’s great for SEO, and I think people who care will make sure to comment on one or both or multiples as they see fit.

6. They’re Following Your Social Media Trail

This is an intriguing idea, and I’m not quite sure I believe this one. I doubt there’s a single person who follows my blog and me on either Twitter or Facebook who doesn’t comment. What I have seen, though, are people who subscribe to the email not commenting, instead writing me directly. I’m not sure I believe this one at all.

7. It’s Hard For Them To Comment

Hello! He’s speaking to, and for, the choir, or at least me on this one. How many times have I written about making it easy to comment on your blog? How many times have I castigated Disqus and Intense Debate and the like for wanting me to subscribe so I can see responses to a comment I’ve written? Heck, sometimes it’s hard to find the link that allows you to comment. And there’s a new trend where a few bloggers have some posts they’ll allow you to comment on, and others where they turn it off because they don’t want to hear your opinion on their opinion. Not sure where I stand on that one in general, but I know those are usually the posts I want to comment on, so I just don’t subscribe to those blogs because it’s irritating to me.

8. You’re Posting At The Wrong Time

Once again, I have decided to take this one with a grain of salt. I have experimented this concept of posting at different times, and what I’ve realized is that it just doesn’t matter. It seems the email feed goes out late in the afternoon or evening anyway, and Twitter has folks on it 24/7, so there’s always an audience that’s seeing your post when you’re not around. Maybe 4 years ago time made a big difference, but not anymore.

And that’s that. Be sure to read Charlie’s post entirely, and of course I’d love to hear your thoughts on my commentary on that post. See, I’ve asked you to contribute! 🙂

Blogging

Why Do You Revisit Some Blogs And Not Others?

February 24, 2010 Mitch Mitchell 51 Comments

This is a relatively short post, especially coming from me. It’s a simple question; why do you revisit some blogs and not others?

I’ll answer this one first, though I know few people do what I do. I subscribe to around 200 blogs. I’ve been eliminating some over the past month or so because either they weren’t giving me what I needed anymore or their frequency was getting on my nerves. When I talk frequency, I mean posting once every month or longer; I’d already gotten rid of blogs that had 5 to 10 posts a day, as I realized that wasn’t just one person doing all the writing, and there was just no way to keep up with that kind of input.

I’ve also been deleting more blogs that use Disque or Intense Debate, as well as more Blogger blogs. If I’m not going to comment, and your content isn’t compelling enough to keep me reading where I want to comment, it’s time for you to go.

And yet, I’m still around 200. So, what keeps me going to them consistently? Each one of these blogs writes about something that interests me. Each one of these blogs has writers who are giving me something new and different and compelling and educational. They make me feel good, or they make me think, or they give me information I can use. I want that info, and I want to make sure I know where to go so I can receive it. So, I subscribe, and I enjoy.

No one hits a home run every time out; heck, I know I have some posts that get almost no one looking at it. Sometimes I wonder why, but other times I figure I’m just going to continue going for it because, after all, it’s all about writing and sharing and asking questions for me. And I truly am thankful to those of you who come back and check out what I have to say from time to time. I even appreciate those of you who pop in once then leave; at least you gave me a shot.

So, what keeps you going back to certain blogs for more?

Personal

What Do We Expect For Free?

February 22, 2010 Mitch Mitchell 9 Comments

A few days ago I saw a comment on another blog’s posting that made me start thinking about this concept of the word “free”.

It was a fairly innocuous comment stating to the writer of the blog that he would have liked to see a little bit more information on some of what she was sharing with all of us to get her insight as to why she was recommending some things that she was recommending. I wrote back that I thought she was giving us a lot already and that I was at least happy for all the time that she was putting into giving us what she was giving us.

However, it got me thinking about it just a bit more because I realized that there are times when I am like everybody else in expecting a little bit more than what I’m getting from something even if it happens to be free. There were a few people who made comments on a review post I wrote on Six Figure Blogger Blueprint wishing that the author had given us a little bit more detail on how to specifically do something, and I remember thinking at the time “hey, it’s free, what do we want?” And yet, when I think about it, there are a lot of things that I get for free online that I’ll write about.

For instance, I’m running a WordPress blog. There are times when I’m complaining about something, such as those constant updates that seem to irritate most of us, and every once in a while I remember that this is a free program. There are a couple of other things I’ve written about that I absolutely hate, such as Disqus, Intense Debate and Blogger, but when you think about it those things are free also. Of course, I’ve chosen not to use any of those things, and instead pay for my hosting and my blog, and don’t filter my comments using either of those other two things I mentioned or anything else, but it’s not much different than just openly complaining about something that’s free.

What should we really expect from “free”? Should we expect that everything we get for free give us full details as if we were paying for it? I’m thinking that’s what blogs are for, because there are a lot of us who give a lot of information out to people absolutely free. I think I’ve done some tutorials on this blog and one of my other blogs on how to do things step by step, and yet I don’t get paid for any of those things. I don’t mind that because it’s a blog after all, and I like sharing information whenever I can. At the same time, you notice over there on the left that I have three things that I’ve created, and each one of them also has some step-by-step information that I am expecting someone to pay for if they want that information.

Here’s the thing about “free”. “Free” still takes a lot of time to create. Whereas I can write a blog post usually in less than five minutes, there are people who take upwards of an hour or more to put together a blog post. How many of you have actually written a book? How many of you have actually written a report of some kind outside of school work? These things do take time to put together, especially if someone is trying to do a good job. If they do it like I do anything, they probably start off with an outline, then a brief sketch as to what each outline point is supposed to contain, then they write or create the thing, then they edit the thing, then they might take the time to pretty it up somewhat before it’s ready for delivery. I’m bad when it comes to the “pretty up” part, but I’m not so bad at the rest of it.

This doesn’t mean that we don’t have the right to have some kind of expectation that what we are either going to use or read at least in some fashion addresses the topic we’re hoping it does. Getting something free and finding out it has nothing to do with what it said it did is diversionary and sneaky, and that’s not right. But for everything else, I think we have the right to try it out, and if it works for us or we can get something out of it then great. If we can’t get anything out of it or it doesn’t work right, then at least it didn’t cost us anything and we should probably be happy for that. It doesn’t mean that something free can’t be criticized, but it does mean that the level of criticism should match how much it cost us.

It’s just something I’ve been thinking about over the past few days as I remembered something I had written a while back ago asking the question How Do You Value. How do we decide when something we get for free is valuable even if it doesn’t give us everything we want?

Marketing

Marketing Or Advertising Your Business

February 13, 2010 Mitch Mitchell 14 Comments

Yesterday I gave a presentation on the above topic to a consultant’s group I belong to, The Professional Consultant’s Association of Central New York. I’m also on the board, write the monthly newsletter, and I’m the webmaster of their website.

Anyway, it was interesting talking to these folks, most of whom are older than I am (scary since I’m 50), and though I got through it all, it seems they all got hung up initially on social media and just what its purpose was. One guy kept asking the question “did you get any business out of it”, to which I could answer to each one “yes”. He didn’t ask if I got a lot of business out of it, but he was missing the point.

The idea of doing things online isn’t always to immediately get a return on your investment (ROI). Yeah, that would be pleasurable, but the truth is that unless you’re already well known, or fill a need that the market has nowhere else to turn to, it will take some time before you really start making money. Sometimes it takes years, but I digress.

The basic thing about marketing a small business as opposed to a large business is that you probably don’t have a budget set for advertising. Oh yeah, let’s get the definitions of the two terms out of the way, just to be clear. Marketing is planning for how you want others to learn about your business and products. Advertising is money spent on producing materials to help you market your business and products.

Small businesses usually start out doing the same thing because it’s the only thing we know. We buy a lot of business cards, which isn’t so bad except often we haven’t fully defined ourselves before we buy the first batch. We either buy or make brochures, which means we spend a lot of money buying supplies or paying someone else to design and copy these suckers. We buy a lot of paper and envelopes to attack things that way. And we try to make endless calls (well, those who have the mettle to do it; I don’t) trying to talk to people who won’t return phone calls. It’s a tough life sometimes.

What we all eventually find out is that, through some kind of networking, we finally have a chance to make some money and do some business with others. It can be a long struggle for some of us, whereas others find success pretty quickly. There is no one way that it happens for everyone.

It’s the same with marketing online. We have read some of the stories of marketers who seemed to hit the ground running into success with internet marketing, and that’s good for those folks. But that’s not the norm. Even Darren Rowse didn’t make money initially, and it probably took him a couple of years to really ramp up his empire, so to speak. And here’s the next part; almost none of these guys continued making money the way they started out making money.

Don’t believe me? Joel Comm started out making money through Adsense; he’s moved on from there. So has Darren Rowse, who actually makes his money through many other services rather than just blogging. Lynn Terry and David Risley make most of their money in other ways than blogging, and John Chow has always said he makes more money from other sources than just blogging. Everyone has to be ready to diversify in some fashion to keep making money; you can only prime this particular pump so many times before the effect wears off. Think about 10 big name internet marketers from 6 years ago, then think of how many of them you still see on a regular basis, unless you’ve stayed on their mailing list forever. If you need to, check out Gurudaq, which I wrote about back in October 2008.

Enough of that. I figure that some might be interested in my outline for the presentation, and at the risk of someone stealing it, well, I really don’t care this time around, although it seems some of my content has been stolen by a site calling itself Lua Cheia (they stole an entire article from my business blog; I wrote them and they said it’s a version of Digg & Stumble Upon, only I got no attribution; here’s the link to it if you want to see it, but I’m not making it an active link: http://luacheia.soup.io/post/44468305/When-Protecting-Your-Reputation-Isn-t-Worth). Anyway, here’s the outline; enjoy, and do NOT ask me where I got the statistics from, as I just took the first stat I found on each of these from wherever I could find it.

Traditional Marketing Ideas

1. Mail
     A. Letters
     B. Flyers
     C. Postcards

2. Printed Materials
     A. Flyers
     B. Brochures
     C. Business Cards

3. Networking
     A. Join Groups
     B. Get On Committees
     C. Work on getting people to know you

4. Hire someone to market you
A. Agency
B. Sales people

5. Phone calls

6. Media
     A. Magazines/Newspaper
     B. Radio
     C. Television

New Ways Of Marketing

1. Email

2. Websites

3. Blogs

4. Social Networking

5. Speaking/presenting

Costs of Advertising

1. Printed materials can cost a lot of money

2. Cost of postage

3. Costs of joining groups

4. Costs of labor in hiring others

5. Websites can be expensive to create, but are easy to change

6. Blogs are inexpensive to create and maintain, but still need to “advertise” in another way

7. Social media is free, but can be time consuming

8. Email is free, but some people don’t respond well to it

Effectiveness/ROI

1. Mailings only convert at an average of around 1%, and only if you submit in high volume

2. Business cards only convert at an average of around 2%, but once again, volume drives the figures

3. Websites have a 2.5% conversion rate, based on high traffic

4. Blogs can help conversion rates go up by 3% if you have a niche market

5. Email converts at less than 1% for people you don’t know, around 25% for people you do know

6. Phone calls convert around 2 to 3% for product based companies, less for service based companies

7. Speaking engagements convert around 1% initially, but can increase to 5% over time for some

8. Networking converts at around 1% short term, but can increase to 5% over time for some

9. Advertising on media depends on product & location; products always do better than services

10.No figures on social networking yet, but people have gotten business from it

What Personally Affects How / What We Do

1. Comfort level

2. Finances
A. What can we afford to spend on stuff
B. How much in need are we of making money “now”

3. Control

4. Knowing our market too well / too little

5. Trying too hard / giving up

Big Question – What do you do in marketing/advertising & how does it work for you? Are you missing ways that might be beneficial to you long term?

Writing

Your Creativity Is There Inside You

February 12, 2010 Mitch Mitchell 22 Comments

I’ve written enough times on how it seems I’ll visit a blog because a topic got my mind going, only to see that it’s something I’ve not only read before, but almost word for word at the same time. A question I addressed in my blog writing series was how to think about what to write about.

Here’s a great example of how I find things to write about. Someone I met on Twitter named Rachel Lavern writes a wonderful blog that used to be called “Fearfully ‘n Wonderfully Made, but is now called… actually, I’m not quite sure what it’s called. If you follow the link below, you’ll see what I mean. Anyway, it’s a great blog with lots of content made to make people feel good and to think about things, but it’s one of those Intense Debate blogs, kind of like Disqus, which you know I don’t like, so I won’t comment there. Instead, I will comment through this blog which she’ll see on a trackback.

Anyway, her post is entitled What Will You Create, and in this case she has a short video on creation, then 10 ways to stem creativity by a guy named Jeffrey Baumgartner, whom I thought I knew but I don’t. Anyway, his 10 ways to stem creativity aren’t bad, but no one says you have to do it his way. As a matter of fact, though I’m not going to go through the 10, as I want you to check out Rachel’s blog, I will counter one of them.

He recommends that you don’t watch TV. I’m not going to suggest that, but what I am going to suggest is that you think about what you’re watching and see if there’s any concepts in any of those shows that you think are something worth commenting on. I mean, could I have written a top 10 TV shows if I’d never watched TV? You know, the most mindless drivel is entertaining to someone, and maybe if that person wrote about it, others would see it in a different light; or not. lol

I once wrote that I thought creativity was obsolete, but I really don’t think that’s the case. What I believe is that there are some of us who don’t want to challenge ourselves to be different, to make a statement, to give something that no one else has given before. That’s the safe route; what fun is being safe all the time? Well, unless you’re thinking about doing something really stupid like this (this is going to take you to a video that’s kind of an adrenaline rush; no embed, otherwise I’d put it up here). Then again, watch that video and tell me this guy wasn’t creative.

Probably one of the most creative blogs out there is Marelisa’s Abundance Online. Man, talk about wonderful words to read each time I’m ready for it. She really puts a lot into each post, like her latest one called The Paint By Number Approach To Accomplishing Your Goals. She writes beautifully, gives a lot of information, often gives a lot of leads, and I’m telling you, if you ever needed to find ideas on what to write about, her blog will give them to you.

How will you show the creative side of yourself in your next few blog posts?

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Tag Archives: Blogging

Why Do You Revisit Some Blogs And Not Others?

What Do We Expect For Free?

Your Creativity Is There Inside You

Blogging, Social Media, Writing, Motivation and General Stuff