Category Archives: Social Media

Social Media

Your Profile Is Missing

22 Comments

Last week I highlighted Wayne Sutton of Social Wayne on that week’s Black Web Friday post. Earlier that week Wayne had put out a shared circle on Google+ of nearly 400 black participants, including me, such that if any of us wanted to hook up with that circle we could, and then if we wanted to hook up with people in that circle individually we could do that as well. I thought it was a great idea and I know it had to take him a long time to put it together.

I hooked up to the circle, then started looking at some of the names and checking out profiles of many of the people. I stopped after about 25 people and was somewhat dismayed. That’s because out of the nearly 25 people, only 4 of them had completed profiles on G+. Some of them had links to their Twitter accounts or Facebook accounts, but no other information about them.

I thought that was a major waste of resources, and I didn’t even consider adding any of those people to my personal stream. I mean, how long can it take to fill in some business information, which I assumed was the reason they signed up for it, or to put a link to a website or blog and get some link love or publicity from it?

I have to admit that I’ve wondered about this sort of thing for awhile; why do people create accounts on social media sites and then never complete any information on them? This isn’t only an issue with G+; there are many people on LinkedIn, Facebook and Twitter that don’t put any information in either.

Now, Facebook I can kind of understand because people worry about the privacy aspect, and although it can be used for business many people don’t use it for that purpose. Facebook is really more for personal use, and if people just want to connect with their friends and nothing more, so be it.

Twitter and LinkedIn are another matter. Let’s talk LinkedIn first. It’s for business networking; there’s no other reason to sign up for an account. If you don’t want to network with other business people, then why are you there? No one wants to hook up with anyone that hasn’t completed their business profile, and if I don’t know who you are I’m not hooking up with any account that doesn’t have some kind of picture either.

Twitter is a duplicitous animal. I almost never reach out to anyone first on Twitter these days; it’s hard enough trying to get people I am connected with to talk to me. Twitter allows you to put a brief bit of information about yourself in your profile, but it also allows you not to put anything in.

If you’ve created an account only to talk to specific people, and you’re protecting your account, I can understand why you don’t put in any information. But if you write anything that looks like you’re in business, why don’t you have a link of some kind, and a legitimate one at that? What’s the purpose of cloaking your link? I’m not clicking on any cloaked links, and thus I’m not following you. And if you haven’t put any info in except a link, I’m probably not following you either. And sans image; nope, I’m moving on.

Here’s my point; nothing says you have to be on social media to begin with, but if you’re going to participate at least do the bare minimum of participation in whatever platform you’re creating an account on. Just like I say about people who create blogs and then abandon them, you look worse creating a profile and not doing anything with it than not creating one at all.

At least those are my thoughts; am I alone here? Come on, someone try to justify why you think this is a good thing to do.
 

Social Media

Trolls And Mean People

36 Comments

I hate bullies, and I hate trolls. I hate self righteous people that don’t have a true leg to stand on, yet believe their self importance is so prominent that they have to put others down to make themselves look good.


Kate Upton,
Sports Illustrated

Who thinks the young lady in the picture to the left isn’t attractive? She’s a 19-year old model named Kate Upton that’s just landed the cover model spot on the 2012 Sports IllustratedSwimsuit issue. She’s been ranked as the #2 favorite lady for Maxim magazine. And yet you’d think by some people’s standards that she’s not only one of the ugliest woman in the world, but that she’s a tramp, slutty, and almost anything else you can think of to demean her. Remember me saying how it takes courage to be on social media?

Who’s saying these things? At the bottom of this article I’m going to post a video of her at a basketball game doing her version of some little dance called The Dougie. I’ll admit this, I don’t fully get it but it seems popular with the younger set, and she’s absolutely adorable in it. The video has been seen almost 4 million times on YouTube, and it’s what helped launch her into the position she’s in today.

However, if you look at many of the comments on the website, you’d think she slept with Osama bin Laden. Just horrible stuff being said about her and the young lady with her in the video. What the heck is this stuff? Come on now, is this the best the world has to offer for a young lady at a basketball game doing a little dance? I took a look at a few other videos of her doing some of the Sports Illustrated layout and the same types of comments keep coming up; wow. Is this the best America has to offer someone who basically seems like a nice young lady just having a lot of fun?

Then there’s this broad (yeah, I’m going there) to the left, Sophia Neophitou, the editor of something I’ve never heard of called bible 10, and the woman who supposedly helps put together Victoria Secret live model shows. She had this to say, which I felt was unnecessary:

“We would never use Ms. Upton for a Victoria’s Secret show. Her look is ‘too obvious’ to be featured in what has become the most widely viewed runway show in the world. She’s like a Page 3 girl. She’s like a footballer’s wife, with the too-blond hair and that kind of face that anyone with enough money can go out and buy.”

Let’s see, Upton is good looking enough to be on the cover of Sports Illustrated but isn’t good looking enough to be on the catwalk of a Victoria Secret modeling show? This bag (yeah, I said it) has the audacity to say this woman wouldn’t look good in Victoria Secret gear? Is she blind? Did she just demean most of the women in the world with this elitist miasma of perfidy? Obviously she’s not that smart, since these pictures here are of Miss Kate in a Victoria Secret’s catalog, wearing said lingerie. Too good for Kate, eh?

What’s happened in our culture when we can’t acknowledge that someone is good or good looking or even just cute? When did our culture get to the point where we have to go out of our way to be this mean?

I’ve been trying to think of whether I’ve been this kind of mean to anyone or about anything in the 4 years of this blog based on what someone looks like. No, I don’t think so. Have I been this mean in general? Yes, I have called out stupidity when it applies to racism, and I’m calling it out in this blog as it pertains to this Neophitou woman, but she in essence started it.

In the last week both CNN and the New York Times have decided to try to dismiss her as not being “model pretty”. Uhhh, anyone remember Anna Nicole Smith, Marilyn Monroe, Vanessa Williams and a host of other very pretty women whom someone determined weren’t “model pretty”? What the heck?

To her credit Upton seems to be handling it all pretty well. In one of the news stories she said that even Giselle, the multi-millionaire Brazilian model was once told she wasn’t pretty enough to be a model either. Morons; they’re everywhere (almost as bad as stupid clowns!

What’s your thought on this topic and this model? And yes, I promised you a video, so here’s the video; someone contact Sire because he might not want to miss this one lol:



http://youtu.be/tMpQgDbqz6U

 

Blogging, Social Media

Participating In Social Media Takes Courage

22 Comments

A few days ago, I had a post that also had a video where I ranted about MLM schemes. I can’t remember if I mentioned in the video that what prompted the rant was something that happened on LinkedIn or not, but that was the genesis for everything.


by Scott Feldstein via Flickr

One of the strangest things that came out of all of that mess, which continued until late yesterday afternoon when I finally decided my participation in the “conversation” had to end, is that the overwhelming majority of people who agreed with me wrote me privately rather than put their disgust out in the public like I did. As Sheriff Bart said in Blazing Saddles, “I’m quickly becoming an underground success in this town”. I got as many supporting messages in private as the guy who started the post got on the post itself; it did and didn’t help me, as you can imagine.

I’ve stated on this blog before that one of the gutsiest things a person can do online is court controversy, whether you started it or got yourself in the middle of it. Social media can be dangerous as much as it can be fun. This weekend another friend of mine posted something on his Facebook page that I kind of took exception to, so I commented on it. He said he had a right to express his beliefs, and I agreed with that while also saying if you have the guts to put out a belief like that in public you have to have the guts to take criticism for it from people who don’t agree with your position. I never heard back on that one.

How many reminders do people need before they realize that free speech really isn’t free? If people want to rant about things without giving others the opportunity to comment, set up a blog, don’t accept comments, and get on with your bad selves. 🙂

Unless you’re a big name once people realize they can’t leave comments they probably won’t come back, but you probably don’t care at that point. As Seth Godin seems to feel, sometimes getting your point out is more important to you than getting feedback. I find that sort of thing incredibly useless and selfish (I refuse to visit his blog or read links people share on Twitter), but to each his own.

Here’s my overall point. If you’re always afraid you’re going to create controversy, you’ll never be a good blogger. Controversy can pop up in the strangest places on the strangest topics. There is no safe topic, from babies to puppies to chocolate cake to the Muppets to weather. There’s always the possibility someone might not like what you said or how you said it. I once wrote a positive post where I mentioned my dad’s history and suddenly I was being attacked for talking about my dad being in the military. Didn’t see it coming, but I didn’t back down either, though eventually I had to block the guy because he became a major league troll; strange indeed.

Blogging isn’t for the faint of heart. If you’re skittish your blog will be unreadable. Being flexible enough to see someone else’s point of view, even to the point where you sometimes might change your mind, doesn’t mean you don’t get to express yourself in your own way. Deciding not to change your mind and sticking up for your point of view, while trying to do it in a nice way, doesn’t mean you’re not flexible. Sometimes you have to adopt the position that my wife learned from Jack Canfieldone night: “What other people think of you is their problem.”

So, who’s ready to start blogging?
 

Marketing, Social Media

Two Biggest Issues With Social Media Marketing

28 Comments

Since I wrote a post on the topic of social media and ROI, I’ve been thinking a lot about the problems associated with social media marketing in general. Some might have thought that I covered it with my post this past Saturday talking about the dangers of social media, but I didn’t. Matter of fact, that was geared more towards individuals; now it’s time to talk about the problems businesses have.


by Phillie Casablanca via Flickr

I believe there are two major problems with social media marketing; those are:

1) getting the message wrong

2) being ignored

For any other issue that one might come up with, these are the two biggest problems to date. I never touched upon the second one when I did the outline for my social media marketing seminar back in 2010, and barely touched upon the first one. That’s because I’m usually concentrating on educating people as to what social media is in the first place, not getting much into the details of it. I like to think I know something about social media marketing, but every once in awhile I have an epiphany and realize that I’ve just scratched the surface.

Getting The Message Wrong

Let’s get into it. We’ll start with the first premise, that being getting the message wrong. Man, is it easy to mess up. Just ask McDonald’s, which tried to have a Twitter media campaign asking people to use a certain hashtag telling the world why they love McDonald’s. The problem is that not everyone likes McDonald’s, or wants to own up to it, and thus there were a lot of negative responses that hijacked the hashtag and brought a modicum of embarrassment. A representative said the negative comments only amounted to 2% of comments overall but no one believes that. And even if it’s true, then McDonald’s still lost because the media has already spread the word; bad publicity isn’t always better than no publicity at all.


from Huffington Post

The problem sometimes comes from thinking you know your market when you don’t. I don’t hate McDonald’s, but I hear a lot of people putting down their food, although many of those same people will scarf down a box of fries if they got one; those things are tasty. Setting it up as a Twitter campaign to promote your company when you know there’s a lot of negative press about you from time to time (who hasn’t read this story nor seen the picture next to this paragraph about their chicken?) probably isn’t one of the smartest moves in the world. And they paid someone to create this campaign for them; they should have known better.

Late last year there was a campaign from the makers of Ragu (my favorite spaghetti sauce by the way) that seemed to make fun of the cooking skills of fathers and faced a major backlash about it. Truthfully, I thought it was a lot of fuss about nothing, but it was a fuss and the company ended up having to apologize to fathers for it.

This kind of thing happens all the time, and it doesn’t have to be this big. There was a woman whose book got a bad review on Amazon and she went after the person who wrote that review, only angering a constituency that hadn’t reviewed her book online because they’d thought it was horribly written and edited and just didn’t want to make a fuss, and once they mobilized and wrote all the negative reviews you can imagine the woman pretty much disappeared, with her book eventually averaging just barely over 1 star. Yes, social media can be deadly indeed.

Being Ignored

If getting the message wrong is a major problem, a problem just as bad is being ignored. Some time ago I wrote a post saying that social media marketing is just marketing. As true as that is, I didn’t expand it further at the time, mainly because I hadn’t thought about it.

When you watch your favorite programs on TV, what do you notice during the commercials? You notice that you see the same commercial over and over. During most sporting events on TV, you’ll often see the same commercial at every break. This year the big commercials seem to be from Papa John’s, who’s sponsoring the Super Bowl. The point isn’t that they’re paying millions to do that; the point is that they’re making sure their message gets across by popping it up there every 3 or 4 minutes on multiple channels to make sure we all get the message.

Let’s think about our social media marketing processes. I wrote about our reluctance to market ourselves, and it probably needs to be modified to say our reluctance to over-market ourselves. Indeed, if you read the comments on that post, you’ll see people admitting that they hate marketing themselves, instead spending a lot of time promoting others with the expectation that doing it helps to promote themselves. It does, but if one really wanted to earn a significant income, just how much marketing and self promotion via social media would we have to do?

The short answer; a lot. During my recent short period of pitching my request for a Shorty Award nomination I started retweeting that request every couple of hours. I did that for maybe 4 days before I started feeling self conscious about it; I even had it up here as a sticky post for that time period before putting it back into regular circulation.

That campaign only got me 26 overall votes, and what’s funny about it is how people said they never saw it; are you kidding me? I put it on Twitter, I put it on Facebook, I wrote about it on two other blogs. Yet that’s all I got; with a lot of people saying they never saw it, and I bet there are people right now who will say they never saw it.

The same thing happened when I was marketing my 2010 live presentation locally. I thought I was putting my message out there often, over many weeks, yet not only was the turnout not what I expected it to be, but when I mentioned it to people less than a month after it ended they said “I didn’t know you were doing that”. How often can one legitimately put their message out there?

One of the biggest complaints many of us have about some of the people we see marketing through social media is that they’re always promoting themselves over and over, to the extent that we’re sick of them and we stop following them. I’m one of those people, yet I’m starting to realize that if I ever really want to make money via social media marketing, or get better known so that I will get more consulting gigs or requests to speak at paid gigs that putting out the occasional marketing post probably isn’t going to get it done. And that doesn’t bode well for someone, whether it’s me or someone following me. People will do what people need to do to make money, and whether you or I like it or not if those people make money by those means, who are we to say they don’t have the right to make a living?

Those of us hoping for positive things out of our social media presence and social media marketing have to decide what it is we really want to do to reach our goals. I haven’t decided yet, but I’m still leaning towards not being too much of a pest. But maybe I can be slightly pesty, if that’s a word; I’m not sure. An interesting question is whether I’d do it for a client that asked for it. I’d have to answer that with an affirmative, which means we’re back to an old Redd Foxx joke, where the punch line is “we’re just arguing over the price”. One of these days, if prodded enough, I might tell the rest of that joke. 🙂

Meanwhile, think about it; what would it take for you to decide to put yourself out there more in social media, and just what would that mean?
 

Social Media

The Power And Danger Of Social Media

44 Comments

As the world is getting more connected and more people are getting into social media, one is seeing just how powerful a medium it can be. Last year alone social media was credited with bringing down the governments of a few countries, forcing bank reform, raising millions of dollars for charity, saving lots of lives, finding children and killers, and a host of other things. It’s amazing what can happen when people get mentally engaged in something, even if it’s not in their area or might not personally affect them, and decide to do something.


via Flickr

But there’s also a major danger in social media. Obviously the biggest issues are that free speech isn’t free and privacy is a myth. Let’s talk about each of these for a few minutes.

We saw some interesting things happen in just the last week. The president of UFC, Ultimate Fighting Champions, decided not only to go live in giving his approval for a stance against SOPA (that wasn’t going to be popular), saying that content from his company is regularly stolen and costs him and his performers a lot of money, but then he decided to personally take on Anonymous (y’all have to have heard of these people), a group that’s shut down federal government websites, Twitter, LinkedIn, Sony… well, let’s just say that they’ve flexed their muscle in ways that prove that, for now, they’re probably the most dangerous online group of people in the world.

There are times when “being a man”, which means you believe you can engage someone in a fair fight to teach them a lesson, needs to be modified when you have no idea what you’re talking about. This guy, Dana White, called these folks all kinds of names, then dared them to come after him. I believe he thought someone would show up at his office one day and challenge him to a fight; nope, that wasn’t happening. Instead, Anonymous shut down his site. But that wasn’t all. They then posted all his personal information online, including his social security number, his private phone numbers (not so private anymore), and other private information. The next day Mr. White held a press conference to talk about upcoming fights; he never mentioned his verbal battle and when questioned ignored it. Yeah, learned that lesson just a little bit late.

From my perspective we should both be happy and scared of what social media has become.

We should be elated because, by participating, we never know when one day we might be “discovered” for our words or our videos or our pictures and become a big deal. We never know if our cause will touch someone or many someones or the right someone and get them to take action on our behalf.

We should be scared for exactly the same reason. People can turn against us for the very same things mentioned above if we’re stupid or make a mistake and the “wrong” people see it and decide to use it against us. Or the right people, especially when people are being stupid on topics concerning things such as race. If you don’t think you’ll get called out for taking a stance, serious or not, against a group of people, without justification, you’re not thinking straight.

Of course, I can’t go without mentioning the new Google privacy policy, if one can call it that, which goes into effect March 1st. I’ve often said that sites have the right to do whatever they want to do and that we all have the right to participate or not. That’s Google’s stance; they get to merge all the information they have on you and if you don’t like it, leave. Facebook will probably be doing the same thing soon as well. This comes about because of government complaints that their privacy policy was too confusing; nothing confusing about the new policy, that’s for sure. The new Search Plus Your World process on Google was an indication that privacy is all over, and it’s Google’s belief that it’s for our “benefit”. No matter what you think about this, you can’t dismiss the reality that privacy is dead, and there really isn’t any getting out of it, no matter what Google or Facebook may try to make you believe. Here’s Google’s video about it:

Social media can be one of your best friends. I’ve met many people I’d have never had the opportunity to talk to because of social media. It allows me to blog and get my opinions off my mind and into the open. It allows me to experience things that I’ll never experience in person, both good and bad. I’m one of those people that would be lost without social media; thanks for being around.

Social media can be your worst enemy as well. You can be bullied and made fun of. Your “private” information can get out there; heck, it’s already out there for the right price. You can be made fun of, you can be outed, you can be castigated, you can be introduced to things you probably didn’t want to know (who remembers the 2 Girls & a Cup thing a couple of years ago; ugh), and you can be scared to ever get on a computer again.

Here’s the thing; social media, in the long run, it just like everything else. There are always two sides to something, and depending on who you are, they’ll have the ability to affect you differently. Kind of like peanuts; some people can eat them without worry, others have allergies that can kill them. Which side of the peanut fence are you on? By the way, how many times have you ever seen the phrase “peanut fence”? 😉