Why Don’t More People Comment On Blogs?
Posted by Mitch Mitchell on Aug 17, 2008
Though this blog doesn’t get as many overall visitors as my business blog, at least for the moment, it’s ranked higher on Technorati, and, in general, some of the posts here get much higher readership that most of my posts there.
What is amazing to me is just how many posts get either no or very few comments. One would think that, with so many readers, you’d have a certain percentage who would make some kind of comment. But no, it just doesn’t happen.
For my business blog, every once in awhile I post something that I feel is an important topic that I want to share with a good number of my friends. So, I’ll send them the link to the blog, giving them a brief synopsis of what it’s about, hoping that they’ll add their opinion to it. I know many of them go to it because I always see the spike in visitors for those posts, but many times not one of them will post a comment on the blog. They will send me comments back through email, though, and when I ask them why they didn’t put it on the blog, they often say they’re too self conscious to put something out there for everyone to see.
That’s kind of an odd concept in the internet world of 2008, people not wanting someone else to possibly poke fun at something they wrote. Whereas I can understand why people wouldn’t ever want to be ridiculed, and understand that’s why many people never start blogs unless they can remain anonymous, truth be told, there are almost 90 million blogs out here, and I would bet that probably 88 million of them lie dormant, or will be dormant within a month or two, because people tend to start blogging, then either get self conscious or lose the motivation, and just leave their blogs to sit forever on the blogosphere.
Well, if people aren’t writing in their own blogs, then what makes us think they should write in ours? Because people still visit, that’s why. However, if you’ve been online for any period of time, and have done anything with social networking, you know that’s just how it is. I used to run my own group on Ryze some years ago, and I had almost 160 subscribers to the group. However, I may have had 4 people who consistently commented or wrote an original post, and probably 140 of those subscribers never said a word. I don’t even know if they came by to read everything either, but one can check statistics on a post to see how many reads it got, and sometimes a post got a good number of readers, but no one would comment on it. Strange.
Or is it? I subscribe to almost 160 blogs, and yesterday I spent a few hours catching up on all of them. And I posted on a good number of them, on topics I felt I had something to say, but at the end of the day I might have posted on 12 or 13 posts, though I perused or read well over 200 posts (I speed read, so I can tell pretty quickly whether I need to put more time into something or not). That’s not a high ratio, and of course it helps bump up the readership numbers on the blogs of those folks I visited, but since most of them didn’t get any feedback from me they don’t know it was me who visited, and therefore aren’t sure whether they gave me any value or not. And, for me, I can get value and not comment many times, so if it works that way for me, why wouldn’t it work that way for others?
I think that’s why many of us are amazed at bloggers like Problogger, because it seems he can pop in a throwaway post and get 75 people to write something; not that he does that, by the way, but if you take a look back at some of his posts, you see high numbers of commenters on most of his posts. I guess that’s how you become a millionaire by blogging, right?
Anyway, I don’t have any definitive answers, but I do know this. Hopefully I’ll continue writing content as good as I can make it, and entertaining as much as I can, and hopefully, on both blogs, people will start feeling more and more comfortable, and will share with me their thoughts and feelings. And, at least here, if you click on something every once in awhile, I won’t be mad at you. 🙂