I’ve been in rant mode for the past couple of days after reading the story I’m linking to. The basics are that 5 teens between the ages of 14 and 16 not only watched a man die by drowning, and not only egged him on and made fun of him while it was happening, but shot video of it from their phones and then posted it online.

bad social media ethics

You read that correctly. They posted the video on YouTube, and not a single one of them thought it was important enough to call 911 or try to help the man to safety. Even if it’s possible that he was trying to commit suicide, I can’t imagine standing around laughing at someone trying to kill themselves even if that was the case.
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Digiprove sealCopyright secured by Digiprove © 2017 Mitch Mitchell

Last week another of my favorite plugins died. It’s called Compfight, and it’s what I used to pull in images for all of my blogs from Flickr’s Creative Commons. If you look at the first image on a post from two weeks ago you’ll see that it shows the name, and if you hover over the first link below the image you’ll see it goes back to Flickr.

sad plugin dog

Since last Thursday is I’ve been getting this particular message on all of my blogs:

The Flickr API returned the following error: #100 – Invalid API Key (Key has expired)
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Digiprove sealCopyright secured by Digiprove © 2017 Mitch Mitchell

I’ve had a video channel for nearly 8 years, but it’s only since 2011 that I started adding videos to it. I actually have two channels, but my other channel is mainly about leadership and business topics. The channel the videos below cover includes blogging, social media and writing… as well as pretty much anything else I’m in the mood to talk about. 🙂

My blogging hat

I was talking to my friend Kelvin yesterday and he was telling me that he was listening to some of his podcasts while driving to an event out of town. I happen to mention that sometimes I go back and watch my own videos and, if I say so myself, they’re not all that bad most of the time.
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Digiprove sealCopyright secured by Digiprove © 2017 Mitch Mitchell

I’ve been blogging for 12 years now, almost 10 on this blog. Truth be told though, I’ve been writing online for more than 20 years.

Handmade paper album
Borislav Dimitrov via Compfight

I started back in 1996 on a site called My Dear Diary. You could use it for journaling or “diary-ing” (not a real word lol) and write pretty much anything. You got to decide what went public and what didn’t, and you didn’t have to use your real name. Since I’d been journaling since high school I thought it was the coolest place to be.
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Digiprove sealCopyright secured by Digiprove © 2017 Mitch Mitchell

I’ve known Scott Gardner since 2003 when we were both on a committee for the Syracuse Chamber. Back then he gave me a brief lesson on how real branding works; of course I didn’t use any of what he told me. He graduated with a BS in Marketing from the State University of New York at Oswego, has an associates degree in advertising art, and he’s been the sole proprietor of Agilé Marketing Services since 2003. I hope you enjoy his responses to my questions about marketing and branding.

1. What’s the difference between marketing you learned in college and marketing in the real world?

Scott Gardner Agil­é Marketing
Scott Gardner

I had a different college experience. As I was taking classes in cinematography (making feature films), I needed a job, so I took one with an international cutting and precision tool company. I got a promotion in a few months, and the next thing I knew I was flying across the country to work a trade show.
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Digiprove sealCopyright secured by Digiprove © 2017 Mitch Mitchell
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