It’s been more than 3 years since I last talked about the concept of branding and why it’s important for all of us. Not just those of us who are trying to sell our products and services, but any of us who produce any type of content that we end up putting out to the masses.


by Michell C Clark
via Nappy

For me, the topic of branding came up twice in the last week, and I had an epiphany about something I’ve been missing out on. Let’s talk about that.
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The world of sales and networking is changing, and a major part of it is happening via social media. I could say ‘internet’, but truth be told, the internet on its own really didn’t change much except to allow people the opportunity to have a presence online.

The Art of Social Media
mkhmarketing via Compfight

Blogging is part of social media, and it was one of the first mediums where creators learned that they could connect with a lot of people and make money at the same time. There are quite a few bloggers who became millionaires before the rest of us got into it.
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I’ve done a lot of writing over the course of my life. If we don’t count letters, I started writing screen plays in my preteens (Star Trek related stuff, with the names changed of course), then graduated to poetry in my teens. In college I wrote a journal for 3 1/2 years, and in my junior year I started composing music and writing lyrics.


by StockSnap from Pixabay

From there I started trying to write stories… novels were in my mind. I wrote a few of them… but never finished one. Then I got into leadership positions in health care and started writing procedure training manuals, along with articles for medical billing organizations. Moved on to writing newsletters for my business and other magazines, joined a writing group at the library where we wrote short stories and talked about our novels, before I finally got into blogging.
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In June 2015 I wrote a post talking about how these days it’s harder to do business on LinkedIn than it used to be. I mentioned how people who seemingly reach out saying they want to work with you actually want you to work for them… for free! I talked about how I rarely get anyone reaching out to me to do business for them where I’ll get paid, and I mentioned how people will reach out to ask me for advice; I don’t mind that last part.

LICincoDeMayo-4
Jo Chou via Compfight

I also wrote a post some time ago about social media mistakes people make, which included mentioning how it seems that a lot of people these days are acting like trolls on LinkedIn, a site that’s supposed to be for business purposes. I can’t understand how those people think someone will see some of the things they say and think “Ooohhh, I can’t wait to work with this person”; wouldn’t be me!
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For once this is going to be a relatively short article. It’s possible comments could be long or many; we’ll see how this goes.


colorful family

First, a preamble. Back in 2012, I posted my first article on a series of posts I was going to put out on every Friday called Black Web Friday. This came as a result of seeing a post on Problogger where this woman put out a list of the top 50 bloggers in the world… and there wasn’t a single black person on her list. When I commented on it she said she didn’t know any, and almost all the other comments were directed at me saying she didn’t have to know any because it was her list. I wrote back saying she didn’t say it was her list specifically, and not knowing any black bloggers said more about her than me.
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