Although I find blogging to be a popular subject for many people to talk about, there are still a lot of businesses trying to figure out not only if there’s any kind of return on investment in doing it, as well as whether they have the time or the inclination to do it. I have a story that might be illuminating.

Why Aren't You Blogging?
Mike Licht via Compfight

A few weeks ago I got an email out of the blue from someone wanting some consulting advice from another state. I sent her my phone number since it wasn’t included in her email (major lesson; always include all of your contact information in your business emails) and said she could call me the next day.
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Over all my years of creating websites, visiting websites, doing a bit of SEO and generally checking people out, one of the things I tend to believe is useless is a contact page. I touched upon it years ago when I wrote a post titled SEO & Common Business Sense, I said that I probably needed to write a post on my belief on contact pages since I stated it all the time. It’s about time I finally do that; stay tuned! 🙂

contact pages on website and blogs
Peggy und Marco Lachmann-Anke
from Pixabay

Let’s start with blogs just to get them out of the way. If you look at the left side of my blog, you see individual pages I’ve created. The most important page over there is my About page. If anyone’s really interested in reaching out to me for any reason that doesn’t pertain to a particular blog post, all the information needed is in there.
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If you’re a regular reader of this blog, you know how much I complain about people not commenting on blogs as much as they used to. I actually understand because there’s so much going on in social media where you can write a short line or just “like” something without having to take much time to write something legitimate.

sneaky self serving comments
sneaky comments…

Through the years I’ve said that people who leave good comments sometimes encourages others to visit their blogs or websites. If you write about the specific topic and you’re also know something about it, you enhance the quality of your comment, which always helps. However, there’s something new going on lately that’s been driving me nuts. Check out the example below:
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There are a lot of people and businesses that have websites (or webpages) around the world. There are a lot more of each who don’t have websites but probably should. When it comes to being or trying to market a business, a general question that has to be asked is whether it’s viable for the owners of that business to have a website or not.

steps
Christa via Compfight

As a former internet marketing consultant who’s still an independent consultant, the overall answer is easily yes. The reality, however, isn’t so cut and dry. Let’s explore the positives first.
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Years ago I wrote an article asking Why Is Everyone Busting On A-Listers. At that time it seemed that many people kind of missed my point. That was okay because some people thought I’d missed their point. I’m going to take that on first.


by Jeremy Eades via Flickr

I didn’t miss the point about A-listers and how many of them don’t respond to comments on their blogs anymore. I get it, and I don’t like it anymore than they did. No matter how big someone gets, I feel they should respond to at least some of the people who comment on their blogs. As most of you know, I’m big on bloggers not only approving comments when they’re moderating but also commenting on them, and it doesn’t matter whether or not their A-listers. I’ll give those who receive lots of comments a break because, truthfully, some comments are pretty lousy, but many of them deserve to be responded to.
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