A few weeks ago I led a roundtable for my consultant’s group on the topic of business writing for consultants with the title above. In essence, I put together a presentation and led the group discussion on a bunch of topics I felt were important to share and talk about. This article will encapsulate what I discussed and share some of the examples I used to get my points across.

Form Letter

I started with an overview of the importance of why good business writing could help our businesses. I listed six categories I felt were important for us to consider, those being:
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Digiprove sealCopyright secured by Digiprove © 2017 Mitch Mitchell

I didn’t write anything last week; well, that’s kind of a misnomer. I wrote an article for my accountant’s blog, but that’s it. I decided to take a week off to get my mind straight and come to grips with a problem many of us bloggers have… that being some of the comments on our blogs. To better describe it… I’m going to start with a little story.


I played piano from the age of 10 until the age of 40. It was a pretty interesting 30 years that started inauspiciously enough and ended with a standing ovation.
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Digiprove sealCopyright secured by Digiprove © 2017 Mitch Mitchell

Yeah, I know… back in May I wrote a post where it looked like I was picking on Neil Patel. The opposite is true; I said I realized I could never write the kind of posts he does and that I was good with that, while still admiring a lot of what he puts together.

Readability Test Tool

This leads to his latest post, titled 10 Tools that will Improve the Quality of Your Blog Content. Some of them are specific to titles while others are specific to content. There was only one that really captured my interest, that being something called the Readability Test Tool.
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I read an article last week that actually came out in April that was written by a guy named Jon von Tetzchner, the founder and CEO of Opera, a pretty good browser that, unfortunately, lags behind a number of other browsers. He’d written something titled My friends at Google: it is time to return to not being evil, and it was kind of a harrowing tale of how he felt betrayed by them and how they need to go back to living their former motto (which they’ve dropped) of “Don’t Be Evil”.


I think this cat looks evil

I hate going out on a limb and calling Google “evil” for more than one reason… the main one being that they’re kind of thin skinned for a large organization. Yet, I’m going to go there because I’m a glutton for punishment and I’m not really calling them that. Instead, I’m intimating that they often give the appearance of being evil and that maybe changing a few things might help others perceive them better.
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Digiprove sealCopyright secured by Digiprove © 2017 Mitch Mitchell

By now, most bloggers and website owners have seen this message coming through on their email if you’ve claimed your space on the Google Console (Webmaster Tools) page. For everyone who hasn’t, especially people not in the states, here’s one for this site:

To owner of http://www.imjustsharing.com,

Starting October 2017, Chrome (version 62) will show a “NOT SECURE” warning when users enter text in a form on an HTTP page, and for all HTTP pages in Incognito mode.

The following URLs on your site include text input fields (such as < input type="text" > or < input type="email" >) that will trigger the new Chrome warning. Review these examples to see where these warnings will appear, so that you can take action to help protect users’ data. This list is not exhaustive.

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Digiprove sealCopyright secured by Digiprove © 2017 Mitch Mitchell
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