There are a lot of people and businesses that have websites (or webpages) around the world. There are a lot more of each who don’t have websites but probably should. When it comes to being or trying to market a business, a general question that has to be asked is whether it’s viable for the owners of that business to have a website or not.

steps
Christa via Compfight

As a former internet marketing consultant who’s still an independent consultant, the overall answer is easily yes. The reality, however, isn’t so cut and dry. Let’s explore the positives first.
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Digiprove sealCopyright secured by Digiprove © 2015-2019 Mitch Mitchell

Years ago I wrote an article asking Why Is Everyone Busting On A-Listers. At that time it seemed that many people kind of missed my point. That was okay because some people thought I’d missed their point. I’m going to take that on first.


by Jeremy Eades via Flickr

I didn’t miss the point about A-listers and how many of them don’t respond to comments on their blogs anymore. I get it, and I don’t like it anymore than they did. No matter how big someone gets, I feel they should respond to at least some of the people who comment on their blogs. As most of you know, I’m big on bloggers not only approving comments when they’re moderating but also commenting on them, and it doesn’t matter whether or not their A-listers. I’ll give those who receive lots of comments a break because, truthfully, some comments are pretty lousy, but many of them deserve to be responded to.
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Digiprove sealCopyright secured by Digiprove © 2011-2019 Mitch Mitchell

There’s a young guy I sometimes mentor and have lunch with named Adam. One of the things he does for business is he tries to help people market their businesses or products on Facebook.


Kevin King via Pixabay

We were having a conversation about this and he asked me if I wanted to try to market my business on Facebook using Facebook ads. I told him that I didn’t believe either of the main industries I was in would work all that well on Facebook. Still, I decided to give him a chance.
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Digiprove sealCopyright secured by Digiprove © 2019 Mitch Mitchell

Though many of us are trying to make a certain amount of money online, our hopes being that it’s enough to work on, some of us who work for ourselves acknowledge that it’s not always the only way we can go, especially if we have a client audience that’s not quite savvy when it comes to being online.


by Chris Lott via Flickr

In real life I’m a health care finance consultant (you probably have no idea what that is), and I mainly work with hospitals. I can pretty much guarantee that few are looking for my consulting services via social media. I get lucky every once in a while when someone finds my LinkedIn profile, but since I’ve set it up so it’s non-searchable on search engines, it means only people on Linked In can find me.
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Digiprove sealCopyright secured by Digiprove © 2012-2019 Mitch Mitchell

When last I wrote, I was talking about taking a peace of mind break by staying away from social media for a week. I thought that with everything going on in my life, I could use the down time to maybe get some reading done, watch some TV or movies, or maybe do some writing. It turns out that things don’t always work out the way you hope they will, especially when you really don’t have a plan.


Mom was resting

For instance, it’s easy to say you’re going to sit down and watch TV and movies. It’s harder to pull off when it’s something you’re not used to doing. I did watch two movies, but I deleted a bunch more that I had recorded on DVR, realizing I really wasn’t interested in watching them. What I was left with were a few movies and some documentaries that were all over 2 hours long. Of the two movies I watched, one of them took me six or seven hours because I couldn’t sit still to watch the entire movie.
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Digiprove sealCopyright secured by Digiprove © 2019 Mitch Mitchell
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