Posted by Mitch Mitchell on Apr 25, 2016
I’ve been on Twitter for about 8 years now. I’ve done a lot of reading and retweeting and sharing and had lots of conversations. I’d pretty much done everything I could imagine doing on Twitter.
That is, except “like” a tweet.
I’m sure most of you remember that before it was “liking” tweets what you did was click on the star and it saved it as Favorites. In the original version, saving something to Favorites was like you were bookmarking links with the intention by Twitter that you’d go back and read them later on. I’ve never been the bookmarking type, so I never used it.
At some point it started taking on a different significance, which is why Twitter switched it over last November. Even though there was a firestorm (because most people hate change) Twitter announced after a week that based on their algorithms it was 6% more popular than Favorites; how about that?
I never used it, never even thought about it… until last week, Wednesday, when a local favorite Syracuse University former basketball player named Dwayne “Pearl” Washington passed away from a brain tumor. He was 52, and even though the entire community knew he was sick it was still a shock when it happened. He was not only a great college player and a high school legend, but he was the nicest guy you’d ever want to meet, and even I had to about the one encounter I had with him, along with hundreds of others.
There were all sorts of tributes to him on Twitter, not only from locals but from former college & NBA players and stories all over the place. I shared some of those stories on my social media sites… and then I liked a tweet. Then I liked 3 others. It’s amazing that it took this to get me to like a tweet because I didn’t even add any favorites to Twitter when Michael Jackson passed away… my favorite artist of all time; that’s saying something.
I’ve been thinking about the concept of social media sharing since last Wednesday. I’ve written about how I market on Twitter, which includes a lot of sharing of articles and posts by others. I’ve stepped up the game on that one since I wrote that post, but I’ll save that for another time.
Part of me realizes that liking a tweet is sharing with the person who posted the tweet that you enjoyed what they shared. However, I haven’t been able to figure out if anyone else sees it. I’ve looked on Twitter and Tweeten (since Tweetdeck changed) and on Tweetcaster on my other technology and have never seen in any of my other streams where someone just liked a tweet. I see when they retweet it but that’s about it.
I like sharing other people’s content, and overall I think I’m pretty good at it. More people need to think about sharing the content of others as part of their own marketing strategy, as well as sharing some of their own stuff. I see way too many people doing either one or the other but not doing both all that well. Because of that I’m going to mention the names of 3 people who are the best in the business when it comes to sharing… at least based on what I’ve noticed to this point.
First we have Donna Merrill of Donna Merrill Tribe. She’s a serial sharer of a lot of my posts, and not just on Twitter. Shew as the first person to share a post of mine on LinkedIn, which I have to admit I’d never even thought about doing. She shares my posts on all the social media sites I participate on and is always graceful in what she has to say about the posts she shares. She’s even shared posts of mine from my business blog, which most people don’t even visit. Thanks Donna!
Second on the list we have Sherman Smith of Sherman Smith’s Blog. Sherman shares my posts on Twitter, Google Plus & LinkedIn. He always offers his own opinion about a post when he shares it; that’s pretty cool so thanks to you Sherman!
Third, last but certainly not least is the share queen herself, Adrienne Smith. Adrienne shares more of my posts than anyone else alive, and she was the first person to ever share a post of mine on Facebook… which freaked me out (in a good way) because once again I’ve never thought about sharing almost any of my own posts in my general feed. If I were the type I’d bow my head to her and her sharing mastery… instead I’m thanking her here; thanks Adrienne!
Are you sharing what other people are creating? Are you doing anything so they know you’re doing it? What do you think of it as a marketing strategy, or even just as a way to show appreciation for what others are writing or creating? Let me know, and of course visit my friends above. Who knows; they might even like it somewhere. 🙂
Posted by Mitch Mitchell on Apr 18, 2016
There’s a title for you! Since I wrote it that way then that’s the order I’m writing this post in.
Barnes & Noble is getting out of the online movie business as it applies to their Nook line. They sent out email telling us it was coming, and that there were multiple services we needed to consider. One of those services, or apps, is called Disney Movies Anywhere, as any movie that’s either originally from Disney or now owned by them can only be played on our technology through them.
I downloaded the app, opened it up, put in my username and password (which I had to create online) and decided to test things out. I tried downloading a movie… only to have it tell me I didn’t have the storage space for it.
I thought it would automatically download to the SD card but then I remembered on the original Nook there was a setting for that. However, I’ve upgraded and now have the Samsung Galaxy Tab 4 NOOK 7″ (I actually have 2 Nooks, but that’s for another time lol) and the app or the Nook, which is a lot like the Samsung phone (which I have) didn’t have that as an option.
Y’all know how I am. Thus, I went online to search for how to do it. I searched and searched for it… for nearly an hour. I finally found the answer here, on a product forum, but the guy wasn’t sure it would work and there was no further correspondence about it.
It worked, so now I’m going to tell you what to do.
Every Android has an app called Play Movies & TV. Open that up, go into settings, and near the bottom is an option for where you want movie downloads to go. Select SD card and it not only works when you download movies from that app but from every other app that doesn’t have a setting to allow you to do it. Problem solved!
I was happy to find that answer. I was also extremely irked. I was irked because during the course of my search I saw that there were lots of people who were looking for the same answer that I was. If they were anything like me, they probably first went to the Android site looking for an answer. Then they went to whichever app site they were trying to download from looking for an answer. Next they went to the Google Play store looking for an answer. After that it was a free-for-all.
That I found it on a Google forum was intriguing but it was also problematic for me. I wondered why none of the above sites or companies decided it was important enough to put that information on their sites to help their customers out. I mean, this wasn’t company secrets; nothing was being compromised.
I came to one of two different conclusions. Either it’s because they felt they were too powerful a company to be bothered by minuscule issues like this or they were so inept that they never figured it out for themselves.
Power is an interesting concept. All of us probably think we know something someone else doesn’t; quite often we’re right. There’s nothing wrong with withholding your knowledge from someone else, especially if you’re not getting paid for it.
The parameters change when someone decides they’re willing to pay you for that information. If it’s a product, those people are expecting that if they have questions that you’ll answer those questions for them, either in a product manual, a FAQ (frequently asked questions) page, or, if it’s the rest of us, in a blog post. It’s one of the reasons I gripe about sites that purport to tell us how to do something yet leave out some of the steps along the way. That doesn’t help anyone does it?
Ineptitude is another intriguing concept. Most of the time it’s not intentional; either someone doesn’t know or they forgot something. None of us are perfect, so we don’t get as mad when that type of thing happens.
It’s when it’s time to correct something, or pony up the rest of what people need to know, especially once the question has been asked multiple times, and the correction isn’t made that we tend to get upset. You should have seen some of the things people were writing on other forums because they were frustrated at not being able to get the answers they were looking for. Who here hasn’t been there?
Back in March I wrote a post about disappointing blog content where I took some of the points that a person wrote for another blog and basically beat them up because she either didn’t say anything new about them or didn’t offer anything that was actually helpful. I’m not saying that every single blog post someone writes has to be helpful; after all, I said in 2012 that a blog’s purpose should be to educate, entertain or inform, which Copyblogger just agreed with in a recent post & video (you think maybe they’re reading this blog? lol).
what I am saying is that if you’re going to either sell something off your site, or purport to be an authority on it, that you also need to be willing to either change something up when people bring issues to you about it or write an addendum somewhere so it’s easy for people to find the answers to their questions, especially if it’s a common question.
At least that’s how I see things. Those of you who will possibly comment are either bloggers, purveyors of social media or consumers; what’s your take on what I see is obviously a major customer service issue?
Posted by Mitch Mitchell on Apr 11, 2016
May I talk about myself as a leadership trainer and mentor for a minute here?
Those of you who know me know that I write a blog on the subject of leadership and other things that I believe are associated with leadership. I’ve been writing that blog for over 10 years and I’m getting close to 1,300 articles there. I’ve written two books on the subject of leadership, and I’ve spoken in 9 states, 8 of them on the subject of leadership, though sometimes mixed with another subject.
Anyway, three different things happened this week, all in the space of 48 hours. The first one is the last one. Someone reached out to me on LinkedIn to announce a new list highlighting top people who write about leadership. The message wasn’t necessarily something I was expecting:
“By the way, your excellent blog is not on the list because you write so eclectically on subjects other than leadership – I enjoy reading you though.”
The third, which was actually the second, came from reading an article on Saturday titled A Simple 3 Step Process to Win Your Readers’ Hearts written by a guy named Jason Quay. In that article his first recommendation was to find out who your top competitors are by going to Google and putting in a search term like “top xxxxx blogs” to see where, or if, you have any standing in that realm because it helps you figure out the audience you want to target if you have a specific niche.
I decided to give that one a try, although I had some trepidation. I went to Google and types in “top leadership blogs”, only expecting to be on one list that I already knew about. On a blog by Charles Specht, the one I knew, I’m ranked at #35 as of November; I’m thinking that’s pretty good. On a website called Blog Metrics I’m listed in position #56. On a website called Noop.NL I’m ranked at #58. Finally, on the website of the Center for Management and Organizational Effectiveness I’m ranked at #90.
If I may, let me take a moment for myself. 🙂
That’s pretty cool if you ask me. It’s as cool as being listed on Guy Kawasaki’s Alltop site under the leadership category. So, I do get some props here and there.
I then decided to try to see where I stood in the worlds of blogging and social media. Turns out there are few sites that actually track that type of thing. Many of the lists I found were purely arbitrary, based on what the author liked rather than having any criteria. I also decided to check out the main topics of my other blogs because I was on a roll. My finance blog came in #283 on one site and my local blog came in at #7; not that Syracuse has tons of bloggers putting out a lot of content. lol
You know what? Seeing your work being listed among a number of those you consider as your peers is kind of uplifting. It feels like a validation of your work and words, and it’s hard not to feel good if and when you see it.
It’s also fairly meaningless. Whereas I’ve often said on this blog that my goal was to end up on someone’s top 50 list every once in a while, when all is said and done it’s not going to do anything for me other than allow me to have some bragging rights.
Very few people get much of a bounce because they’re on some kind of list. Where the bounce comes from is in doing the work and having your audience recognize you for it. Whether it’s views or rankings or sales, other types of recognition end up being way more important to your overall success.
When the conversation moves to the topic of niche blogging, I’ve always warned people that having a niche being too finite might harm them in the long run. I’ve always thought it was better to be grounded more in the overall topic and things that are a part of it because it’s easier to find inspiration to write about rather than finding yourself in a corner with nothing to say.
Let’s look back at my leadership blog for a quick minute.
Out of nearly 1,300 articles, 435 have specifically been on leadership.
In my book Embrace The Lead, I mentioned that any good leader always addresses the topic of diversity, something I’m very big on. On my blog I’ve written 167 articles specifically about diversity.
I also talked about learning how to communicate with employees and co-workers because that’s also pretty important; I’ve written on that specific topic 52 times.
Customer service; who works in any industry where customer service isn’t considered important? Who doesn’t believe good customer service comes directly from leadership? I’ve written specifically on that topic 82 times.
I’ve addressed employee issues, both talking to those who are employees and those who are in leadership because the two are intertwined; wouldn’t you agree? That consists of 22 specific articles.
Finally, motivation; heck, I write about motivation on at least 3 of my blogs but let’s talk about the leadership blog for the moment. I also wrote in my book that it’s up to leadership to find ways to keep employees both trained properly and motivated to do the work they do because it all ultimately falls on the head of leadership. If you work for someone else wouldn’t you like to work with someone who empowers you, motivates you, and helps you succeed? I do, which is why I’ve specifically written on that 213 times.
By my count that comes to 971 articles that concern the topic of leadership. That’s 75% of all articles on that blog; not bad if you ask me.
Let’s look at this blog now. With almost 1,700 posts here (ouch!), even though I say that I’ll write on anything I want to, I try to stick to certain topics for the most part.
Blogging is my baby; that comes to 465 article.
Writing is a major part of blogging, wouldn’t you say? That’s 59.
Social media? Are you kidding? That comes to 175.
Motivation; what, again? Wouldn’t you agree that motivation is a big part of writing and blogging and, to a small degree doing things on social media? That comes to 87 (it’s also the topic of the latest book I’m working on).
Making money blogging, which I have as its own category; that’s at 48.
Advertising or marketing online; another 157.
Internet issues, 116.
If I stop there, that comes to 1,136, or 67% on my core topics over the course of just over 8 years. Maybe not as finitely niched as some folks might like but I feel I could match up with anyone when it comes to output and pretty much staying on a related topic.
You might be asking yourself (if you’ve made it this far) “Where’s all of this going?”
The first place it’s going is in the direction of talking about value, or more specifically your value, how you see your value and how you get others to see your value. This piece is better addressed in one of my videos… of course lol:
The second is in the direction of perception: how you see yourself, how you want others to see you, how others see you and how much you care about any of these things. Did you read my rant post about 31 mistakes people make blogging and in social media? Every one of those points was about perception. Yet none of them were indications of the success or lack thereof about any person or organization.
The reason was just because I dislike something and want to see people be better doesn’t mean I get to determine anything else about them as it applies to what they do except for the parts that specifically bother me. Out of those 31 points, the only one that I’ve acted on personally is the one about popups because it’s the only one that actually affects what I do.
Even with that, I figure that it’s not up to me to determine how I see those folks; it’s up to them to determine how they wish to be seen. If they’re successful then they are; if they’re not, then they’re not.
The same goes for all of us. It’s nice being recognized. It’s great having people talk to us, share what we write, agree when they want or disagree and still be friendly about it. It’s wonderful seeing advice that we can get behind, whether we act on it or not.
Just like I’ve said about Google and SEO on this blog, I’ll say about everything else. You’ve got to be you; you’ve got to care about you first. If you care too much about the niche, too much about your presence, too much about how others are perceiving you and not about working towards either being successful or happy, then everything suffers… and I mean everything!
I’m not saying don’t learn new things. I’m not saying to never change. What I’m saying is that if you’re going to obsess about anything spend the time on obsessing about you and the goodness you can bring to the world and your life.
If you do that, good things and success will come your way. Hmmm… I guess this turned out to be a motivational post after all; what do y’all have to say? 😉