Keys To Leadership

Back in November, I wrote about my first book Embrace The Lead, and of course I’ve talked about my other book, my ebook Using Your Website As A Marketing Tool a bunch of times here. These are the first two products I have on the upper left there.

The third product I have, it seems that I’ve never mentioned it on this blog, which is astounding for me, with all the posts I have. It deserves a mention, as I’m as proud of it as I am the other things, and it comes with a better story.

It’s called Keys To Leadership, and it’s my two CD live seminar series that I recorded in January 2004, here in the Syracuse area. Of course, as you now know, nothing comes easy for me, even those things that should be really easy. If they did, I’d never have stories to tell. Let me tell you the story about these CDs, after I tell you briefly about the CDs themselves.

The first CD is called What Makes Leaders, and in this presentation I talked about stories that highlighted what I felt leadership is all about. The second CD is called Communications/Nine Direct Management Points, and it obviously begins with my talking about the art of having good communication skills, followed by nine points I feel are needed in order to be a good manager, with mini stories of course. If there’s anything I’m pretty good at, it’s telling a story.

And hence, the brief story of this series. The one thing you should never do when you live in the Syracuse, NY area is schedule anything of importance in either January or February, unless it has something to do with winter. It’s not that people won’t come, but they have to have the ability to come. In my case, I had scheduled myself to do three consecutive Wednesdays of seminars, all on leadership and management, but with a different focus for each session. I did charge for them, though not a lot of money, and they were advertised fairly well, as I have a connection at the Syracuse newspapers who always helps me out.

What didn’t help me out was the weather. The first week it was 15 below zero (that’s Fahrenheit; -26C) and snowing pretty badly. It had been snowing fairly heavy for 3 days already, and this would be the final night for this particular storm, though it wouldn’t be the final night of snow during a period where it showed 44 days in a row. The second week we experienced storm number two, and all the major highways were closed; I ended up canceling that one, as only two people besides my wife and myself dared brave the trip. The third week we were having storm number three, which was the least amount of snow of the three storms, but there was so much snow already on the ground that there really wasn’t anywhere to put new snow. The snowbanks around my house were over seven feet; now that’s scary.

As you can probably imagine, this means that none of the seminars were well attended. But I plowed through anyway, and those people who came seemed to enjoy it. My friend Kelvin said he was surprised that not only could I get up in front of a group and give a full presentation, but I did it without notes, as I memorized my topics and the general gist of what I wanted to speak on, then just went at it. As a professional speaker, I pride myself on rehearsing so that I’ll come in on time; after all, money is time, right? And I generally got positive feedback from the folks who showed up, which was nice. Actually, I got positive feedback from everyone, even the one guy who wanted to debate me on the concept of whether leaders were born or not. But he was a good guy just the same.

Anyway, that’s my little story, and my introduction to my CD series, which, if purchased, can be immediately downloaded and listened to. Not quite a squeeze page, but it’s integrated into my business site for conformity. I hope you at least take a look at how I’m advertising it, and, of course, it’s there on the left, the third item down.

See, all these products I’ve created, and I have two more that you can look at on my business products page, if you so choose to do. I hope you will; enjoy!

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10 comments on “Keys To Leadership

  • Boyz II Men says:

    So crazy to find out you’re from the Syracuse area. I know exactly what you’re talking about with the snow. While we don’t get it as bad where I’m at, I’ve heard all about the snow up there and I agree that Jan/Feb means you should be doing nothing but locking yourself up for the winter :).

    I’m glad you were able to still do your talk and manage with the rough weather.

    • Thanks Matt. Yeah, y’all in the Albany area have no real clue what snow it about. lol

  • That’s some bad luck with the snow. The clip of the seminar sounds good, just had a listen. Has marketing the CD been a success on the site so far?

    • I’ve sold some, but they’ve sold better in person at speaking engagements. I just changed it so that people could download the files after purchase, rather than waiting for me to send them a CD. I’m hoping that picks up the sales some.

  • First $100 says:

    sorry for that bad weather, i think if the seminar has been done with a sunny weather, a lot of people will come. I could feel that the seminar will be a great one, even when reading this article, i can surely attest that you will have a lot to share and people will learn a lot from you as well.

    • Thanks Bella. I actually had more people who confirmed that they were coming than were able to come; it’s just hard to fight the weather, and if I hadn’t been the one putting the seminar on, I wouldn’t have shown up either.

  • Odzyskiwanie Danych says:

    Sound interesting. If I find some free time I’ll have to listen to those clips. And I guess the weather might have played a part in the turnout.

    • Oh yeah, Od, the weather definitely killed participation. But that’s okay, since I still put them on for the hearty folks that dared the weather to stop them.

  • sounds very interesting especially i’m all game to learning what your keys to leadership really are

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