Tag Archives: Social Media

The Ethics Of Social Media

I don’t talk all that often about ethics on this blog. I’ve talked about being socially responsible here and there, especially when it involves your family. I’ve addressed the topic of being ethical when writing articles, or when borrowing from someone else and representing it as your own. I also covered the topic when asking how far someone would go to recommend a product they knew nothing about just to make money.

Little Dinos Don't Yell

Vernon Barford School via Compfight

I’ve covered the topic often on my business blog, but mostly in the realm of leadership. Years ago I even asked people directly what their ethics were. I would say oddly enough that post didn’t get much traction; it seems people are scared to discuss ethics. Well, I’m certainly not, that’s for sure.

This tale actually begins last weekend with Serena Williams winning Wimbledon. Some “kid” in Germany wrote on his Twitter profile that the only reason she keeps winning is because she’s “manly” and the other ladies on the tour can’t handle her power.

He was profiled in many sports stories, and there was a lot of conversation. I thought I could let it go until I read this Sports Illustrated story on Saturday talking about the reaction to the New York Times story the previous weekend, which I also found insulting to Serena, and this guy’s Twitter link was there.

I decided to check it out and was first stunned that he still had it live (since a lot of these people who say stupid things usually delete their accounts; he must think he’s the Orange Man who must not be named) and that not only was he still backing up his words but he had some supporters.

Frankly, that didn’t sit well with me; nope, not at all. I thought about it for maybe half an hour, then decided to engage him. However, I didn’t want to be another person calling him an idiot; after all, when you start with name calling there’s nowhere else to go but down. Instead, I decided to call him out on his ethics; thus, I started with this Twitter post:

It seems xxxxxx doesn’t understand why his words are hateful against Serena. Privilege and youth does that to people; so sad…

In case you’re wondering why I’m not putting his Twitter handle here, I’ve decided he’s gotten enough publicity from other corners. However, if you want to find him just check the SI story above. And, if you care, you can follow the conversation we had there for almost an hour.

Jessica Lucia via Compfight

It took about 10 minutes but he responded to the message. He asked me whether I wanted to discuss it on the basis or race or sports… I responded “Ethics. Care to discuss it?”

To his credit he accepted the challenge and rarely backed down. To his detriment he wasn’t prepared to discuss the ethics of his tweet, couldn’t handle other statistics I threw at him (he’d either say he couldn’t discuss other sports, anything about men, or that tennis today is different than tennis in the past, even less than 10 years ago), and his logic wasn’t close to being sound. Often he said “my point was…”, to which I replied “You never made a point; you said what you said without offering anything else”, which is true. I know this because I went back through his stream and he never said it until he was talking to me.

The only time he almost got angry is when I asked him if, because he had his picture with a young lady who’s standing next to him, if she was fair game since he’d now become famous and she’s in the picture with him. He said he thought I was better than that. I responded that I wasn’t going to say anything about her, just asked the question. He then responded that if someone wanted to say something about her it was their opinion. I asked if someone had things to say about his mother, or one day if he had a daughter if it would be okay for people to say things about them and his response was that everyone had a right to their opinion. I asked if that meant that people can pretty much get away with saying anything they want to, no matter how hateful it was… he didn’t answer that one.

I’m leaving out a lot of specifics but I think you get the picture. A couple of things I did ask were:

* what kind of positive response did you expect to get by saying something hurtful like that;

* are you saying that women can only win because they’re more “manly” than other women, rather than because they have more talent, drive and intellect;

* if her apparent manliness is why she wins, then what causes her to lose;

* if you played her in tennis and she beat you, would it be because she was more manly than you or had more talent?

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Ripon College via Compfight

The first question he didn’t answer. On the second question he said it was “implied” that she had talent, to which I said one can’t imply anything without saying it because we’re not mind readers. The third question he didn’t answer; same for the last.

After an hour I knew he wasn’t going to figure it out and I was getting hungry, as I realized I hadn’t eaten in over 10 hours at that point, so I left with two things:

* “I think you’re going to look back on this incident in 5-10 years and hate what you said last week”;

* “In any case we’ve been at this an hour and now it’s 6PM and I need to be going. I think you’re wrong but wish you the best.”

I gave all that backstory, not to make myself look good but to give me a platform to talk about this concept of ethics as it applies to social media, as well as life.

Ethics isn’t important because it changes everything about how you speak. Ethics is around because it changes your behavior towards more positive action. Ethics is what keeps us from robbing and beating people. It’s what keeps up from thinking the world revolves around us, our thoughts and our wishes. It’s what keeps us from intentionally hurting people’s feelings and, many times, from saying something absurdly stupid in public.

Ethics is what makes you decide to verify negative information before repeating it to others. It’s what helps to keep you from being intentionally mean and hateful on social media just because you have an agenda to push. It’s what helps you not ruin your reputation, especially if you have people you hope to work with who might see what you’ve said to someone. It’s what helps you realize that freedom of speech comes with consequences and isn’t a right to say whatever stupid thing pops in your head “just because”.

You know what? I think a lot of stuff, and not all of it is good or nice. I either keep it to myself or find a way to say what I have to say without being hateful… that is unless someone else said something hateful first. True, not every bit of discourse with others has to have a positive reason behind it. However, if one’s only purpose for spouting off at the mouth is to hurt someone else, or make themselves feel better by trying to put someone else down, especially someone who doesn’t deserve it, not only does that person’s ethics come into play but their self esteem is probably lacking as well (or they’re a total narcissist or psychopath; just sayin’…).

You know where my ethics are showing in the above situation? I thought about posting the conversation here or on another blog, word for word… but figured that wasn’t necessary. His supporters stayed away from the conversation and mine (which turned out to be no one I already knew; that was interesting…) stayed out of the conversation until it was over and then had their say.

At that point I was done with it. On my business blog I wrote a post titled Sometimes people don’t want to be motivated. Turns out that something not only don’t people want to be ethical, they don’t even know what it means.

So sad…
 

Verify Information Before You Put It Out, Part Two

Just over 3 years ago I posted my shortest article in 5 years on this blog when I wrote basically a few lines and embedded the same video I’m embedding here. This time, however, I have a story concerning the same topic, which is to tell y’all why you need to verify information you share with others before you put it out into the mainstream… whatever…

Milka
Ma1974 via Compfight

I’ve talked about a plugin I use on Facebook called F.B. Purity, which I use to block out things I don’t want to see. I use it to block subjects and it works well there. However, when it comes to images, your only choices are to block all images or let them through. I get that since it can’t determine what an image might be, and it seems to be overkill to not see any images whatsoever so I let them through.

Yesterday, someone I just recently connected with on there via Empire Avenue put up a picture that showed in my stream. It was a picture of Hillary Clinton from 1973 when she was part of the legal group that was trying to have Richard Nixon impeached. There was a quote from some guy (I don’t remember his name right now) who supposedly said something to the effect that he fired her in 1975 because she was a liar and untrustworthy and he wished he could have her disbarred.

I’d never seen this guy’s name and never knew anything about her early history so I decided to look it up. Lo and behold, I found the story on Snopes, which we all know, and there was a long detailed writeup of it… and it turned out to be false. False on many levels, but the main thing is that he never fired her because she didn’t report to him, ever. He said it, often in fact once Bill Clinton started running for office, but many times he had to recant it because even he knew it wasn’t true. That’s the only part I’m addressing here, but you can check out the story if you’re in the mood.

I shared the link with this woman telling her it was false. Her response to me wasn’t what I was expecting; she said she hadn’t often found Snopes credible. What?!?!? I’ve always found Snopes credible, for what, at least 15 years or so.

I stated that and she said that they always seemed to have an agenda and she thought that’s what this was.

Agenda? Snopes? Since when it the truth agenda? When things are true they say they’re true, and when they’re not they say they’re not. They do a lot of research and always offer proof one way or another; where’s the agenda in that? It’s not like Faux Spews after all (that’s what I call them lol).

tryps 9, Heather
honeymoon music via Compfight

I wrote her back saying that even if everything else was thrown out that they’d written, there couldn’t be any denying that he didn’t fire her for multiple reasons. One, she didn’t work under him. Two, she worked at that law firm until 1977 when he said he’d fired her in 1975, Three, he himself had recanted in multiple places, though then he’d say he wished he had fired her. I mean, dude’s really got it hard against her for some reason and, other than Republicans, he seems to be the only one (supposedly he’s a Democrat).

Then she said that she didn’t like the tone of my message and that if I wrote anything else she was going to delete anymore comments. Hey, I didn’t start this! Still, I figured that I had never invested any real time in this woman I didn’t know so I unfriended her there and on Twitter, sold any stock I’d bought in her profile on Empire Avenue, and moved on with life.

This points out two things.

One is the obvious one, since it’s the title of this post; verify your stuff when you put it online, because someone is going to call you on it eventually… unless you have a lot of stupid friends.

The other is that if you can’t handle what might come your way based on what you put up anywhere on social media… don’t put it up! Sure, there are times when an attack comes in some fashion that you weren’t expecting, but everything someone says to you shouldn’t be taken personally. Even when you get a stupid comment from someone who tells you that you should have written something in a different way (well, that was personal lol).

In any case, I not only wrote on the topic previously but, as you can see, I did a video on it, giving a different example of what was going on at the time. So, enjoy that as well.
 


https://youtu.be/4yLf7Uiah-I

 

Why It’s Hard To Do Business On LinkedIn

I have to admit that I have a love/dislike relationship with LinkedIn. It’s not the site’s fault; it’s all mine.

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Jo Chou via Compfight

I mean, I’m the guy who wrote a post talking about ways to use LinkedIn effectively. I’m the guy who wrote a post about marketing on LinkedIn. Heck, I’m the guy who recently wrote a post about writing articles on LinkedIn

It turns out that I’ve written 8 articles specifically about LinkedIn over all these years, and included the site in 96 articles in total. Not all of them have extolled its virtues because, like everything else, not everything is good there; not all the time anyway.

Still, you’d think that after all these years (I was one of the first 600,000 members there; they even send me a letter of thanks lol) I would have a handle on how it works, how to get business there, how to make true connections and the like.

You know what? I haven’t learned anything. Okay, that’s not quite true. I obviously have learned a lot. But I’ve never gotten any business via LinkedIn. I’ve never generated a single thing that would help me make any money. As I start to close in on my 14th year in business, I have to figure this out, and it’s better to do it sooner than later.

What’s the problem? Truthfully, I’m not quite sure.

It’s not that I don’t talk to people, because I have. It’s not that I haven’t had some nice conversations in the groups there because I have.

It’s that I get the wrong people connecting with me there. Rather, the wrong people who connect with me and then send me a message.

Y’all remember my post on Monday on blog commenting? Remember my very first point on that post, where I said “try reading the article?

That’s something it seems that no one who sends me something does… not read my articles, but not read my profile.

LI_profile

Maybe it’s me, either expecting too much or not wording my profile properly. Either way, the messages I get are either from people who want me to market their product or services as part of what I do, or want to sell me services that I can’t use because I’m a sole proprietor, which they’ve missed from reading my profile.

You know what else? At least half the people who write me put some derivation of the same title, which is “Business Proposition.” Wow, that’s inspiring isn’t it? And in the message they send, they don’t say anything except “I’d like to present a business proposition to you. When would you be available to talk?”

That’s kind of bold, pushy and in a way insulting isn’t it? Those messages always immediately raise the hackles on the back of my neck (linking to the definition for folks not familiar with that term like folks talking to me about MLM stuff (more definition stuff). You know, when they won’t tell you what it is but try to play on your emotions and give you all the platitudes about how much money you can make?

The issue for me is that I don’t want to be pushy. Truthfully, though I’m connected to nearly 1,000 people now (that’s a big jump in the last year), I’m not connected to any of the people I need to talk to that can use my services. Those of you who know me know that I offer lots of different types of services, but my biggest two are leadership and health care finance (linking to something you might not understand, but in case you’re interested…). Through this blog I offer writing services.

The folks I keep hoping to attract and those who can hire me for those types of services. Wouldn’t that be nice? Well, I don’t get those folks.

Instead, I get people who either want me to sell for them or want me to teach them what I know so they can progress without wanting to pay me for it. I used to give up a lot of my time in trying to teach people some of these things, which can get pretty technical, and I realized I was giving up a lot of time and not getting anything back.

Linkedin

Mambembe Arts & Crafts via Compfight

I offer lots of advice on this blog about a lot of things. I offer a lot of other advice on my business blog. I will talk to anyone about business in general, people who are thinking about going out on their own or young people who are graduating and would like a bit of advice here and there.

I don’t mind that kind of thing; heck, that’s who I was looking for when I first went into business on my own, and no one would talk to me. I’ve actually talked to some of those folks on LinkedIn, even locally; that’s been fun.

But business? Nope, nada, zip; not even a request for a speaking gig via LinkedIn.

My fault… all my fault.

What to do… hmmm…

For once, instead of giving advice, I’ll ask for some. My friend Peter says that sometimes we give so much information away in our posts that people aren’t sure what to comment on or what to say.

So, here’s your chance. How do you do LinkedIn? Have you been successful in getting any business there, and if so how did you do it? If you haven’t, what’s holding you back? If you’ve never used LinkedIn don’t even comment on this one; I’ll save you time and effort in saying “I don’t use LinkedIn…” I mean, after those words or anything similar, there’s no purpose in commenting this time around if you ask me.

Meanwhile, I’m going to be thinking about how to rewrite the beginning of my profile because that part must be deficient. At least parts of my page look pretty cool, if I say so myself. 🙂
 

9 Relationships Between Blogging And Social Media

Blogging was the first social media. Some people might think it was AOL but I’m not sure AOL really counted as social media since it was more of a news and information site. In any case, blogging continues to be the biggest purveyor of social media information, even in the face of sites like Facebook and LinkedIn.

Britain Going Blog Crazy - Metro Article
Annie Mole via Compfight

Why do I say that? If you look at what’s shared most of the time via links it’s one of 3 things; video, news stories of some sort, or blog posts. Huffington Post, in all its glory, is nothing more than a huge blog site; exclusive in its own way, but still mainly a mash of opinions and such.

While blogging can be considered as social media, it’s also different. The idea behind blogging overall is much different.

For instance, I post something on Facebook and I might get some likes. Most of the time, if I get a comment, it’s one line, then on to the next thing.

With blogs, one hopes to build up a community whereby there’s a nice mix of usual visitors with new visitors, with multiple intentions. Some of us just want to espouse our philosophies on things. Some of us want to make money. Most of us want to talk to people, which is why we leave comments open.

With that as a setup, let’s look at this interesting relationship between blogging and social media in the context of being separate entitles:

1. Bloggers promote their articles on social media; social media helps them gain notice.

That’s pretty much how it’s been since the old days of sites like Blogger and diary sites, where the people who promoted you were people who belonged to the same sites. Back in 2004 there were lots of people promoting their blog posts on Ryze; later it became MySpace. Take a look at your Twitter feed one day and you’ll see all sorts of posts going to some type of blog.

2. Social media feeds the bear with blog topics to write about.

I’ve written a lot of posts over the years about all the big social media sites. I got those ideas by participating on those sites. I also got ideas for certain types of topics by reading what people put up on these sites. You don’t always have to think of something on my own… thank goodness!

Pro's & Con's of Social Revolution
P T via Compfight

3. Social media gets more benefit from your blogging than you do.

I hate to be the bearer of bad news but it’s true. This doesn’t mean you’re not getting anything out of it, but social media gets more. Let’s use Twitter as our example.

How many millions of blog links do you think goes through Twitter every day? How many of the people you’re connected to do you think are actually seeing your link so they’ll come to your site for a visit? How many more of those actual visitors are retweeting your post as opposed to leaving a comment on your site?

4. If you want to make any real money, you need to get people from social media to come to your blog or website.

In some ways people are missing the idea behind social media marketing. The idea isn’t to get people to like your stuff offsite; the idea is to find ways to entice people to come to your blog or your website. I’d say your affiliate link but trust me, most of those links and posts are getting ignored.

People hate being sold to blatantly. However, if you write an article about a product you like, then promote it on social media, and make it attractive enough to get people to come to your space, then you have a real opportunity to possibly make some money. Think about why we all hate those people posting links telling us they can get us thousands of Twitter or Facebook followers; it’s not only that we don’t believe them (it’s a scam by the way) but how does that help us?

5. Unless you’re already well known, famous people or people thought of highly in your industry aren’t coming to your blog unless they hear about you via social media.

I’ve had a couple of folks known fairly well online stop by here for a comment or two; it’s rare but it’s happened.

However, I’ve connected with a lot of famous people via social media… and they followed me first! lol I’ve ever had the opportunity to talk to them; that’s pretty cool.

Here’s the overall thing, at least from my perspective. I’ve never really tried to get anything from any of these people and I don’t go out of my way to show who I know and how I know them. In 13 years of being online and 10 years of blogging the only person I ever reached out to for anything was asking Guy Kawasaki to add my business blog to the leadership section of his Alltop site, and that was after I helped edit his book Reality Check (and my name’s in the book; pretty cool!).

The thing is, you can connect with someone via social media in a way you probably won’t on a blog. If you’re genuine they might even stop by your blog or possibly help promote you. Don’t ever expect it though; do your own work.

6. You benefit most from both blogging and social media by sharing.

You might benefit more from sharing things on social media but your blog can get a benefit also. If you mention and link to others on your blog you may get more people to your blog. That’s because a lot of people look at trackbacks for their stuff and sometimes if they see you’ve linked to them they’ll stop by to see what you had to say or share.

Social media allows you to easily share the content others produce. If it’s certain people better known than others it can bring you some attention. If it’s regular folks like you, then they’re more apt to stop by your blog or website to take a look… Some of that depends on…

Don’t even think about changing someone else’s article title to fit your own needs, even if it’s just to tell people what the article is about. For your own missives, finding creative titles will be productive because that’s what a lot of people are looking for. They’ve all been told that one way to garner trust is sharing other people’s links so they’ll do that, even if they never read what you’ve written. This leads to #8…

8. More people will read your blog posts than your links on social media, even if more people see them on social media.

Isn’t that a shame? I have way more people comment and share my stuff on Twitter and Google Plus without reading it than I get comments on the blog.

How do I know this? I have posted videos that take at least 5 minutes to watch and seen them shared in 30 seconds. I’ve checked viewer counts later in the day and the counts, if I had any views, never match how many times the link has been shared.

On Google Plus, I’ve gotten responses to a link that don’t match up with the article but might match up with the title. Every once in a while I’ll press someone on it and they’ll admit they didn’t read the article. The same happens on Twitter; although I have a couple of folks who’ll retweet my stuff because I’m on their list and they know me, many more share my links and occasionally comment on the title that never come to the blog.

However, if people come to the blog, I can tell who’s actually read the article or not. Some comments aren’t even worthy of keeping and I immediately move them to spam but that’s not the majority of what I get anymore, thank goodness.

What does this mean overall? It means the people you’re really going to reach are the people you can get to come to your blog. Sure, every once in a while you might get some attention on Facebook if you do certain things, but in general people are going to skip it unless you can bring them into your space.

9. Neither blogging or social media is going away any time soon.

As a matter of fact, I predict that both are going to continue growing in some form or another for decades unless there’s some type of world catastrophe; I hope against hope on that one.

Since both are going to be around, both individuals, bloggers and marketers still have time to figure it all out, how to work with each other, how to make each other grow, how to protect each other… well, I have big dreams I suppose.

There are some things that need to stop. Trolling needs to stop. Bullying needs to stop. Revenge sites need to stop. Honesty needs to be spoken of more. There probably needs to be more social progress. The world needs to find better ways to talk to each other rather than at each other.

I don’t have that answer; I’m probably too old and set in my ways for that one. However, when there’s the potential for discourse, I’ll probably be there. I’ll comment on the blog; then I’ll share it on social media.

How will you participate?
 

Writing Articles That Gain Attention On LinkedIn

Back in March I wrote about a personal social media study I did in trying to increase my overall influence online. I mentioned in that post that I’d started writing articles on LinkedIn, and how it had started bringing me some attention.

Ylva Johansson
Socialdemokraterna via Compfight

At this point I have 21 articles there and I’ve started to see a pattern. There are some things that seem to help determine how many eyes are going to see what you’ve written.

I can’t guarantee that every post you write, even if you follow these rules, is going to get seen by more than 1,000 people like this post on getting unstuck did but there seems to be some rules to follow if you want as many people to see your posts as possible.

First, unless you’re a known entity or someone that LinkedIn has determined is a major influencer across the board, list posts seem to get viewed the most. It’s probably for the same reason they work so well on blogs; people like seeing something that they expect is going to have specific points that maybe they can identify with.

Turns out it doesn’t matter if you use an actual number or write it out as a word, but lists work well. Also, it helps if you bold your numbers in the article, whether it’s the word or the actual number (like I’m doing for this post).

Second, although this goes against the grain of how some people think, longer articles seem to get more attention, even if they’re list posts. My longer articles, which also have been list posts, have more numbers than all my other posts, and if you know me you know that I’m not normally about really short posts to begin with. Substance seems to be a big winner, so if you’re writing a long post make sure you have something to say.

Third, short titles don’t work well either. I’ve never really paid much attention to titles on this blog for every post but I’ve noticed that on LinkedIn you’ll get more eyes if your title is long enough to tell people what you’re writing about.

LinkedIn smurfs
Mark Jen via Compfight

Fourth, write articles where you’re offering something to help others. My posts that have helped someone in some fashion have garnered the most attention. Even on a post like this, where I gave 7 ways to tell if you’re a bad leader, got 400 views because there was a perceived value. Actually, there was a major value in this post but if you’re a bad leader you might not have picked up on it. lol

Fifth, it’s smart to have some kind of picture to put at the top of your article. They give you the opportunity to put a picture with the pixel size of 698×400. Just like with blog posts, images seem to help rather than having a big gap without anything there.

I have tons of pictures so I go through them looking for something I think might fit. Since all my pictures are much larger than that I can crop when I need to before resizing.

Sixth, don’t forget to do the spacing like most of us remember to do when we write our blog posts. It helps with readability.

Seventh, when you’ve completed your post LinkedIn gives you the opportunity to add 3 categories to your articles. However, you have to use the categories they give you if you go that route; if it’s not there then you don’t get to do anything.

I’ve found that the articles I’ve written that get the most attention are those that I haven’t categorized. What happens is that if your article is seen by enough people, and that magic number is usually at least 100 people, it’ll decide where to put it so you don’t have to. Truthfully, that works better anyway, and it takes the pressure off you to have to do it.

That’s pretty good stuff to consider if you’re just starting out or have been thinking about doing it. If I get anything more out of it I’ll certainly write about it here.