Guest posting is a strategy that you might have read about on some blogs or in other online spaces as a way to drive traffic to your website or blog. It can be, but I’m not one of those people who thinks it’s as good as having great content on your own site. Still, with the right type of guest post on the right blog in front of the right audience, it might not be a bad idea across the board.
To guest post, you have to be willing to follow the rules of the site owner. I used to allow guest posts on my finance blog, Top Finance Blog, and when I did I had some rules. Unfortunately, so many people weren’t following the rules and I didn’t have time to keep up with what I was seeing that I had to stop taking them.
Anyway, here were the main rules: one, if someone requests a guest post, they had to put my name in the email so I know they saw the guest posting policy; two, the topic had to be financial; three, the post couldn’t be blatant advertising; four, I got to decide if the post would be free or had to be paid for based on my criteria; five, all guest posters must respond to comments within 2 weeks, otherwise any links in their posts would be deleted.
My rules were tough, but that blog made money for me and I set the standards for its use. I think every person allowing guest posts needs to have standards; otherwise, you end up with a lot of junk and a blog no one ever wants to visit.
You need to be ready to really give your all. A guest post isn’t a reason to write a throwaway post that you’d never put on your site If you’re hoping to drive people back to your site it needs to be top quality.
If you have someone else writing for you, that’s fine as long as you look at what they’re submitting in your name. If you trust your writer it’s all good. What I see happening most of the time is the person reaching out to a site to submit a guest post isn’t actually the writer but a marketer for a content company of some sort. They almost never read the posts either; if they did I’d never have to edit anything. Those guest posts are a reflection on your business so be careful.
If your website isn’t up to snuff, or your blog’s content is weak, then you’re just wasting your time linking back to it. I’ve seen some horrid sites that people want to link back to and sometimes I just said no without even allowing someone to send me an article.
If you have some standards, don’t accept anything you don’t agree with, even if the other party is willing to pay you. I disagree with the concept of payday loans, so anytime I received a pitch with that as the topic and it wasn’t a negative piece about the subject, I turned it down. I would also turn it down if the subject is fine and the article was well written but it linked back to one of those sites.
Guest posting to drive traffic isn’t a bad strategy but it comes with its own issues. If you have problems writing your own blog or web content, do you really want to spend the time boosting up someone else’s traffic with the hope of getting some residual traffic back? Pick your spots and it can work out; get it wrong and you’ll just be spinning your wheels.
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