Category Archives: Business

Business

Why Is Everyone Busting On A-Listers?

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There seems to be something new going around these days. I call it the “build yourself up by busting on someone else” syndrome. Frankly, unless you have a good reason for busting on someone in particular, I find it distasteful. However, when the only reason you’re busting on someone is because they happen to be successful, you look petty.


via Flickr

In this case I’m going to talk about the concept of A-list people. On the internet we know who these people are; Chris Brogan, Darren Rowse, Matt Cutts, John Chow, on and on and on. These are people that have and are making pretty good money online, get invited to speak here and there, and end up talking about how they make money and the like. Okay, maybe Matt Cutts doesn’t belong on the list for that reason, but I’ve seen people saying things about him that aren’t all that nice either.

In the book Secrets of the Millionaire Mindicon by T. Harv Eker, he talks about how people perceive those who seem to have made it as stuck up and only into themselves and how the hatred eventually comes to them, and how he used to think the same way until he started seeing things in a much different light. He saw how many of these people were really generous with their time and their money and saw how just because someone had money and success and influence (did I use that word again?) and it didn’t necessarily make them bad, and there wasn’t anything wrong with them actively trying to pursue these things. By the way, that’s an affiliate link to a book I highly recommend you check out; it’ll illuminate your mind.

What got me initially thinking about this was a guest post on Danny Brown’s blog titled Why The A-list Conversation Hurts Us that I totally disagreed with. In essence, the author stated that we the people should just stay away from these guys and break them down so everyone else has a chance at some kind of success. I totally disagreed with the premise because in my mind if these folks fall someone else will eventually become the A-listers and then another person will come along and say we should beat these people down as well. It’s a cycle I hate, one that I not only refuse to be a part of, but in a perfect scenario I know that most of us, if given the chance, would love to have the opportunity to get there.

Yeah, I know, I hear all of you now saying “oh no, I wouldn’t want that.” Please, let’s be truthful. We write because we want our words out there. We want someone to read them and react to them. We’d love to have more and more people see what we have to say, agree with what we have to say, lament because we don’t say enough of it, and then start throwing money and accolades our way to get us to write more, give them more, and let them love us. Okay, a bit extreme, but you know what I mean. I’m not saying everyone wants this, but I know the majority certainly do.

We want to share our knowledge, do it the old fashioned way. We want to be honest with our message, whether we entertain or pontificate or garner support or whatever it is we do. We want to get there on our words and our passion… just like the A-listers did. We want to be of the people, but we want the people to elevate us… just like the A-listers did.

Just so you know, this isn’t a new thought of mine. Our friend Sire wrote a post back in 2009, the most visited post of his blog ever, titled Why I No Longer Link To The Likes Of ProBlogger And John Chow, where he stated that those folks get enough love from others so he’s not going to give them any, and I stated (first comment actually) that I would be continuing to follow those blog because they gave good information, and they occasionally respond to people as well. As a matter of fact, on that post Sire had a nice conversation with Darren Rowse, which I thought was pretty classy of Darren to show up. Sire actually promoted my blog on that post, which was also cool, but he also had to deal with a few people who thought he was using the other people’s names just to raise his own profile, which may not have been fair but man, it definitely worked as his blog took off from there.

And see, that’s one of the points here. I know it’s not what Sire did on purpose, but it’s my belief that so many other people are really just trying to drag someone else down by going after them to inflate themselves. In my mind, if they can do it to those people, they could come back and do it to me. And I don’t want it done to me I don’t know that I could stand on the sidelines and take it without griping to a degree; I’m like that. lol

But maybe I’m just the sensitive type, so I’ll ask you these three questions; this will prove who reads and who just posts drive-by comments and moves on. One, if you were on the fast track to being an A-lister, would you turn it down, shut down your blog and never write again? Two, would you go out of your way to beat someone else down just to build yourself up, no matter what? And three, if you were succeeding at something that you’d worked for, would you like it if someone came along and suddenly started putting you down mainly because you’ve made it, even if they said it was something else (trust me, you’d know)?

Business

Criteria For Hiring – A Rant

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I’m going to admit something up front; I’m writing angry right now. I’m angry for a business reason, not a personal reason, and I don’t believe my anger is misdirected. However, it’s something to think about overall, which is why I’m writing about it.

For close to two weeks I’ve been working on landing a project out of state. It would have been a big project that could have lasted upwards of six months or so. Overall it’s the kind of project that can make or break a good financial year.

It started out strangely, seemed to end but didn’t, then picked up steam once more. I have the credentials for the job. I have the skills for the job. It was supposedly me against one other person, and the other person’s skills turned out to be lacking; seems she’d never done any of the work they needed to have done.

But I have, multiple times. I’ll tell you that it was a health care project, and I do have the skills for it. Let’s just say that I helped one hospital earn an “extra” $736 million in one year, and I actually created the product that was needed in my field for a 5-hospital system in another country some years ago. I’ve been doing this particular type of work for almost 25 years; I’m easily qualified.

On Wednesday I spoke to someone about the gig and it went really well. You know, whenever you speak to candidates about something you just get a feeling on how it goes. I knew my stuff; heck, she knew my stuff. We discussed tactics and the like and what the overall scope of the project was. She said it was a lot and she couldn’t handle it; I said I could.

Once that happens you have to wait. And I did, all through yesterday and into this morning. I knew that if the call came through I was going to have to scramble to get everything collected because it was going to be kind of far away. But I was mentally prepared for anything.

Except not getting it. Just a little while ago I heard that I didn’t get it, and for what I’d have to say is a very stupid reason. My qualifications aren’t in question as to whether I can do the job. What’s in question is whether my skills can translate to a larger organization like theirs.

And you know what the kicker is? The person that made the ultimate decision has no clue what I do. He works in a department that has nothing to do with what I do, but since they’re missing the person in the position that would normally make this decision he made it. Pure idiocy, and I’m angry.

I get it; people make decisions every day on stuff they don’t know anything about, or may not know much about. The reasons we do this is because we need stuff but can’t know about everything. I know nothing about plumbing, roofing, electricity, etc. So I have to hire someone I don’t know, whether I get a recommendation or not.

At the same time, I understand that there are sometimes other, outside factors that might lead us to not want to hire someone or to work with someone. If they’re unkempt and work a job that doesn’t keep them that way we might be hesitant. If they smell or seem creepy, and y’all know that happens, I got it. If you get a bad vibe and the Spidey senses are telling you to beware, that makes sense as well.

But if you don’t have those issues, and all things are equal, at least make sure your criteria is sound. I’ve given leadership presentations to as few as 10 people and as many as 250 at a time. Does that mean I’m not qualified, if I got lucky enough, to speak in front of 500 to 1,000 people at a time? If the message is the same and the information is the same do the numbers really mean all that much?

So let me ask you this. If you needed services and a person’s qualifications were sound and you checked references or previous work and it all came back stellar, but you didn’t really fully understand what these people were going to do for you (kind of reminiscent of our SEO discussion some months ago) would you just make up criteria based on a flawed perception or would you take into account what someone with the skills and knowledge (like the woman I talked to) had to say about it?

Yeah, I’m at the end and I’m still mad, but less so now. lol

Business

Best Buy Doesn’t Understand Social Media Or Customer Service

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Best Buy seems to be at it again. Of all things, they seem to have forgotten a big time rule in business; have a sense of humor and roll with the punches. Some folks never learn.


by Lynn Lin

All of this comes on the heels of a post I read by Adam Singer of The Future Buzz titled Best Buy Meets Streisand Effect. In it, Adam explains how Newegg, a technology products company, did a commercial where they poked fun at Best Buy. Best Buy decided to respond with a cease and desist letter, which was pretty ominous stuff. Newegg responded the way most of us would; they popped the letter up on their site. You can see a copy of at the link I provided above.

In many communities these days Best Buy is almost the only game in town. Here in central New York, unless you want to find a small store or an office supply company, you can only pretty much get everything you might possibly get at Best Buy. In my opinion it’s one of the reasons they’re one of the worst companies in the country when it comes to customer service. I don’t say this lightly. I know a little bit about customer service and often I have stood or sat at Best Buy waiting to buy something only to be ignored.

At least I’m not blaming them for being racist by ignoring me since I know they do the same to pretty much everyone. My friend Pat wrote about them, calling them WorstBuy, which is a pretty neat play on words, and of course I’ve had my own issues with Best Buy, once writing about it in a newsletter. I even briefly mentioned it when I was talking about my purchase of Windows 7; waiting around while being ignored seems to be a common complaint about them.

Anyway, what’s happened is there’s been an online backlash against Best Buy for the strong arm tactics. It’s showing up in many places including The Consumerist, Techno Buffalo, 404 Tech Support, WebProNews, Maximum PC and a host of others. I’m wondering if they’ll end up getting a threatening letter for posting it like I did with Finish Line.

Here’s the thing. It seems that the companies that are ready to quickly threaten or sue over stupid stuff like this are the ones that deserve to be outed the most. Best Buy could really care less about most of us, but if they ever do decide to try, customer service needs to be the first thing they work on. Sure, when you’re buying a $2,000 TV or a $2,800 set of LG washing machines they’ll genuflect quite nicely to try to get the sale. But when it comes to almost anything else, the employees don’t care, management doesn’t care, and obviously the administration doesn’t care.

By the way, I’m not giving any link love to Newegg either since they killed their affiliate program through Commission Junction, a company I didn’t talk about in my rant against some CJ affiliates because if an advertiser expires, they take out everyone and not just me. Nothing personal this time around, but hey, they took money out of my pocket as well. lol

Anyway, in the long run, social media will be Best Buy’s Pandora’s Box because once the masses start rising, there will be a competitor, one that learns from the bottom up how to treat customers. That’s what killed Comp USA, and what will eventually get Best Buy.

Of course, if Best Buy is listening and it needs a customer service trainer…
 

Business

Is Your Work Worth Nothing?

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There’s an interesting discussion going on over at Ileane’s blog, Basic Blog Tips. The article in question is titled 5 SEO Scams You Should Avoid At All Costs.

Mitchell name

It was written by a guest blogger, and 4 of the 5 points aren’t bad. It’s #4 that I, and almost everyone else, has a problem with. That fourth point states that people who do SEO shouldn’t be paid until some results are seen, and that a quality SEO person will wait for their money, hoping to get other projects based on their performance of the first. By the way, this person also states that this isn’t work they do.

How many of you do work without any type of pay? How many of you that do freelance work base your payment more on performance than on the project?

Truthfully, I only know one person that works in such a manner, and it has nothing to do with SEO or computing. His company is called Price Reduction Partners, and what they do is go into companies, do evaluations of their technology, then offer ways for the company to save money on expenses. They take a percentage of the projected savings initially, then for two years they get a percentage of actual savings when compared to previous costs. The payouts from these contracts can end up being hundreds of thousands of dollars, but he doesn’t take on any projects where he feels the savings will be minimal; after all he has to eat like the rest of us.

So in his business, after 20 years or so, he’s comfortable with the business model of waiting for payment. In a way, one could say the same about real estate agents I suppose, since they get paid when a house is sold. Okay, there’s two professions; can anyone think of more?

No one at this point should be naive enough to know that SEO can be dicey for some people. If you’re in a crowded market you can do the best you can do, but you may never reach the first page of Google; sorry to tell you that. Or if you have a site that’s heavily laden with flash and all sorts of other “pretty” things such as music and images, but no real content, SEO is going to be problematic. And I helped to warn people about certain SEO scams as well.

But in general, with most businesses, you get what you pay for. If you’re not willing to pay someone before performance sometimes, it’s just not going to work out. You pay plumbers the minute they walk in the door. You pay doctors whether or not they’re able to totally cure you or not. Payment for some services might be delayed, but you’re going to pay or you’re going to be sued; that’s just how it works in the United States.

As an independent, I don’t undertake any project (especially after this happened to me) without getting at least a deposit of some kind up front. People can always say they don’t like your work, even after you’ve put hours into it, and then turn around and use it. That’s one reason why I stopped sending any company my full outline of a presentation or training session I’m planning on doing for them; I’ve had two instances where those people ended up taking my outline and doing the training themselves.

Just as some people who hire you might not trust you, as a worker you can’t always afford to trust those people who say they want to hire you; at least not fully. A deposit is a bond between consumer and contractor, and if that bond is broken, the consumer hasn’t lost much and the contractor will actually lose more in the long run because word gets out.

Your work is worth as much as your name; hence, the reason for today’s image. By the way, sidebar training, it seems that with some blogs you have to click on the image a second time if you want to see the larger version of it, and that’s the case with my blog. So, if you want to read what the plaque says, you have to click in it, wait until you’re at the next page, then click on it a second time. I have no idea why WordPress is making you do that but in this case if you want to see what it says that’s what you have to do.

Business

How Can I Be Useful To You?

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Last week I was honored to have Chris Brogan stop by this blog for the first time and leave a comment. Of course, I’d been talking about his post regarding ways to write multiple posts in a day. He stated something interesting in the comment: “The qualifier might be USEFUL posts a day”.


Young “ME”
being real useful

It got me to thinking about how often I’ve been “useful” to those who visit this blog. I know that my business blog is useful, if tough for some people to get into, but what about this blog? Is it supposed to be useful or entertaining? Can it be both?

As I get close to post #900 I decided that I would take just a quick look at topics I’ve written on over the past 3 years, but I’m going in a different direction. For instance, I’ve written around 55 posts on entertainment topics. Out of all those posts, only one could be considered as useful, that being when I spoke on how to create playlists on Windows Media Player. Certainly a post like Saturday’s top 20 sports movies isn’t useful, but it’s fun and, in my opinion, is the type of thing where some folks might enjoy comparing their favorites to mine; an outlet for expression that anyone who likes movies can comment and know that there are no wrong responses (that is, unless someone actually thinks The Fish That Ate Pittsburgh is a top 20 film).

I then looked at personal posts, where I get to talk about anything I want to, sometimes things that have nothing to do with my norm here (do I even have a norm?). I’ve written around 50 of those, and I have to admit that determining what’s useful or not is a little bit harder. For instance, my update post on my gym workouts might not be useful to a majority of people, but if there’s someone who’s been thinking about joining a gym to lose weight and reads my post on my travails, have I given them something useful to think about, since I mention it also takes changing one’s diet? Personally I’d have found something like that useful before I joined the gym, but what about anyone else? Anyway, based on my own criteria, I think at least 7 of those posts were fairly useful; the others, well, at least half are subject to interpretation.

And of course there’s the Sunday Question, which may or may not be useful to people. Its intention is to get people thinking most of the time, and to me, that’s useful. However, I’m not sure people learn anything from it, unless they’re learning something about themselves that they never thought of before.

Anyway, based on the quick review, it would seem that I’m useful at least 80% of the time on this blog; I really hadn’t expected that at all. I’ve talked about blogging, writing, software, plugins, product review, health, social media, motivation and posted some interviews. There are more topics, of course, but you get the drift. For me, it’s been an interesting mix of things over time, and I hope to continue it.

Still, I figure it’s time to ask this question; how can I be of more use to you? Are there topics I haven’t covered that you might want to see me tackle, if I’m able? I’m not going to ask what you don’t want me to talk about because, well, I’m going to write what I want to write about, even when it’s a tough topic to discuss like issues of race. And I will tell a story or two here and there, like my story about The Keys. But I figure why not ask, as it’s the holiday season, I’m on the cusp of 900 posts, and who knows, there might be other posts in your questions as well.

Go ahead; let’s see what I do and don’t know as far as helping you out. But if you ask me how to build a car; ain’t gonna happen! 😀