Category Archives: Blogging

The Concept of Social Media Marketing

The concept of social media marketing is one that’s missed by a lot of people. Some people assume it means trying to sell products online by sending out a lot of spam email. Some people believe it’s related to those late night TV gurus who tell you that they’ll have you making millions of dollars within weeks if you learn their system.

Friendlies
Mo Riza via Compfight

There are a few differences between social media marketing and internet marketing, which is what a lot of people might be thinking of.

With a lot of internet marketing, there is little attempt to actually make a connection with someone. The idea is to push products, whether they’re products created by the marketer or not. Their push is to try to get big email lists of addresses and pound the masses to earn their 1 – 3% of sales and live off that. Some internet marketers do really well with that concept, while others fail because they were too late into the marketplace to truly be effective.

Social media marketing is much different. Its purpose is to establish a long term relationship with an audience in some fashion and hope to drive those people to them. If you have a traditional business location, social media marketing can help get people to come through the doors if done properly.

It can help you reach an audience who might have never heard of you. It can give you the opportunity to show some expertise in your field that people might relate to and thus help you build sales. At the same time, since it’s mainly done over the internet, and can be much more comprehensive, being known as an expert by more people works better.

How can it do a lot of these things? What kind of purpose can it serve? I’m going to say more, but first I’m going to share some links where I talk about social media marketing in some detail. Here are 5 links to articles on social media marketing in general terms that might help you understand what it’s all about.

Using Social Media To Grow Your Influence

What Is Influence?

Social Media And SEO

SMM – Audio And Visual Options

Social Media Marketing Won’t Work If…

Here’s what I see more of unfortunately. Though things might seem slightly better than they were in 2009 when studies showed that Twitter was mainly blather, spam, aka advertising, seems to have caught up, or possibly is just slightly under. It depends on what category you want to put advertising one’s own content, blog or otherwise in. Much of the automation that’s out there is to get the word out for an individual or specific company.

Just last week someone who’s known as a big time player on Google Plus actually posted the same link 6 or 7 times an hour between 6 and 9 in the morning (unfortunately I was up; ugh…). He did share a couple of things from others but in my timeline he was kind of irritating. To me, that’s spam to the nth degree.

On the other side, there are people who retweet others all day and never share anything they do; is that less irritating? In the last month I’ve dropped people I was following who only do that, or only post pictures or only post quotes. Is that engagement? Is that social media marketing?

I’m certainly not going to say I’m perfect at it but I think I’m pretty good. Over the past couple of weeks I’ve started sharing a lot more of my present and past posts from this blog and my business blog, as well as some quotes I’ve made in blog posts over the years from my business blog that I think might be motivational. I’m also sharing some of my video links. But I share as much content from others, moreso than my own stuff, and I add a comment to at least half of that, which sometimes leads into conversation.

To me, that’s what social media marketing should be about, adding in the concept of social media engagement. If you’re not giving yourself a chance to talk to your audience then why not just stick to email campaigns? Do you really think anyone is reading your posts on Twitter or Google Plus or Facebook if they know that you’re never reading any of their stuff, or that you’ll never respond to a comment they make back to you in those spaces?

Of course, this is my opinion. I ask you now, do you agree with any of what I’ve said, do you have your own thought on it? Let me know; I’d love to hear it.
 

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Why List Posts Work So Well On Blogs

Well, here’s a topic I haven’t touched upon in a very long time, so let’s look at it again shall we?

If you’ve checked out any blogs on the topic of blogging, you’ve probably read that one of the post popular types of posts are list posts. It is what it sounds like; it’s a post where you have anywhere from 3 to 20 numbered lines where each one tells something about the topic at hand. I’ve written lots of list posts on this blog, some long, some short, as well as my other blogs.

From the deep (Explored)
John Ryan via Compfight

Why are these posts so popular? Here’s a list lol:

1. Lists are easy to understand because they usually begin with a highlighted line so you know what each line is about. Sometimes the list only consists of lots of single lines.

2. Lists can be pretty easy to read, and fast as well. If you only have to take in a few words, less than 20, things move along fast.

3. List posts indicate in the title most of the time how many points there are going to be. This can be a misleading indication of how long a post will be. You can bet that a post with only 3 points is going to be much longer than you think, whereas a post with 10 points could be either long or short, as this post of mine on another blog listed 10 points but was close to 2,000 words; I’m kind of proud of that post, just so you know. 🙂

4. List posts can help you get people to ask you questions. You can use a list to highlight things without getting into detail, and if people are interested you can bet they’re going to ask you more. That could be good for business if used properly.

5. List posts are very easy to write. As opposed to having to write a lot of words to try to draw readers in, like I do, a list could just be a bunch of random thoughts strung together and yet still convey everything you want it to.

Go ahead, try it out to see how it feels. Just so you know, there are many blogs where every post is a list post, and it probably suits the writer and their readers just fine.
 

Digiprove sealCopyright secured by Digiprove © 2014 Mitch Mitchell

Blog Themes, Free Or Paid?

On Monday I wrote about how I got hacked last year and what I had to go through to fix everything because it also ended up taking out some of my other websites for awhile. I also mentioned in that post that it was due to some free themes that I’d downloaded years earlier that I never used, but forgot to remove from my blog at the time.

Woman's Home Blog Book
Mike Licht
via Compfight

This brings us to the discussion about paid versus free themes. Often you’ll read where some blogging “professional” is telling people that a paid theme will help you make more money because it’ll work better with your keywords and thus Google will love you. They’ll also tell you that if you want to look like a professional you’re going to need to get a neat photo icon to pop on there to help your branding.

I agree with only one part of this; you want to have a blog that looks nice and professional. It turns out that you don’t have to go the paid route to get that, although you’re probably going to need some technical expertise or a couple of friends to help you out. I’m telling you this one from experience as someone running 5 blogs.

What makes a blog look professional? That’s kind of a tough question to answer because there’s no one way to look like you know what you’re doing. Instead, let’s go from the aspect of what makes you look like you don’t know what you’re doing.

First, colors. If people can’t read what you have to say then you’re just wasting time. Hey, my favorite color is red, but a bright red background, no matter the color of the print, is going to freak people out. The same would apply if I had red print against almost any color. This blog stands out because my print color is burgundy; how many other blogs have you seen using that color? But it fits well with the overall color of the blog if you ask me.

Second, your header. You want something that’s at least a little bit unique. In my case I use the banner that’s also at the top of my website. Some people use colors, some have images created that fit well up there. Going with the WordPress header is quick and convenient but truthfully, so many other people use it that you not only won’t stand out from the crowd, you also won’t look very professional. If you don’t care and just want to write then it’s fine. But if you hope to do business, you’ll want to change something up.

Third, your sidebars. There’s nothing wrong with pimping a product or two on your sidebars, but being too busy can be distracting for people who you hope are there to read your content and learn more about what it is you do or can do for them.

With all of these things, if you go the free route then you’re probably going to need some help, at least initially, to help you get it right. If you pay for your theme then your learning curve is much easier and you can get some expert help. Still, you’re paying for it whereas you might not have to pay a friend. Or you might if you want a nice fancy business logo.

What I want to mention in closing is that even paid themes can get hacked if you don’t keep up with software changes. WordPress is great because they’re always updating for security, but if you’re not updating your blog, the theme won’t matter. Decide whether you want to spend more money or more time getting your blog correct, and then go forth and write.
 

Digiprove sealCopyright secured by Digiprove © 2014 Mitch Mitchell

The Difference Between Moderating Your Space And Censorship

Something that many businesses seem to struggle with is whether or not to moderate comments on their websites, blogs or social media pages and spaces. There are some people who believe that no matter what a person says, businesses should leave the comment there because it’s honest, whether or not the company agrees with it. On the other side, there are companies who believe they deserve the right to control the message, even if that means killing what someone else says so that only positive things show up on their site.

es la veritat ?
Art Crimes via Compfight

My take is that there’s no one specific answer to this, but there are circumstances that drive everything. With certain policies in place, whether everyone else knows it or not, companies and individuals can navigate the minefield that someone is going to call censorship.

First, always remember that if you’re paying for it that you get to decide the decorum in your space. If you want to allow bad language, it’s your prerogative. If you want to allow insults and spam messages and sales messages and the like, go for it.

However, most people don’t want that stuff in their space because, if it’s for business, you want to be represented in a positive light, and unless you’re selling bikes to drill sergeants, you might want to keep conversations civil and clean because you never really know who’s reading and how they’ll react. Anything that can drive business away like that is a bad thing.

Second, if you put a product out or provide services or you’re giving an opinion about something, you need to remember that everyone isn’t going to agree with you and that you can’t please everyone, no matter what you do. As long as the conversation is civil, if people disagree with you or don’t like your product for some reason, you should allow those things to stay in your space. These are opportunities in more ways than one.

It gives you a chance to hear what your potential customers want and what they might not like. It also gives you the opportunity to address your potential customer where others can see the type of person or business you are.

If you get your message correct, no matter what the issue is, other potential customers could be impressed enough to either try the product or service themselves or at least give you a chance because they see that your company takes the issues of its customers seriously.

Figuring out the difference between common courtesy and honest critiques can be challenging at times, and you might have a tendency to overreact; after all, no one likes criticism against what they do. If what you do is for the betterment of the community, do it. I think it’s always best to post your commenting policies so that if you do end up having to delete something, that person and everyone else can’t gripe because you followed a policy they didn’t. And if they do complain, it’s on them; the customer may always be the customer, but the customer isn’t always right, despite what some might say.
 

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Inspiration From Other Blogs Or Websites

Blogging isn’t all about you. Yeah, I know, most of it is, but the truth is that blogging is really about community. And if you know how to use the community, it can bring great benefits. What do I mean?

His Hand
Hartwig HKD via Compfight

It’s rare that I don’t have anything to write about. My imagination is pretty good. But it does happen here and there. What I do when that happens is I go and check out other blogs. I’m one of those people that actually enjoys commenting on other people’s blogs, but in this case it’s not all I’m doing.

Something people don’t think to take advantage of is writing a long piece on their own blog based on inspiration from someone else’s blog. I do that often, and it works really well, even if I comment on someone else’s blog. But the extra step I take is that I’ll link to the article that I’m commenting on.

What that does is brings to my readers attention another blog and gives them a boost, whether they’re ranked higher than I am or not. It gives them a one way link which of course benefits their blog, and it gives me a topic to write on. We both benefit, and I show that it’s not all about me.

And here’s the thing. You don’t have to agree with whatever you’re writing that’s addressing the other person’s blog. I go both ways equally and both serves the same purpose, which is giving me something to write about and the other person a free link, even if they might not see the benefits of my disagreeing with them. It’s a win-win; search engines will love it.

This is a little tip but an important one for many reasons. Give it a try; it’s probably one of the easiest things you could ever do to give your blog more character.
 

Digiprove sealCopyright secured by Digiprove © 2014 Mitch Mitchell