Social Media, SEO
& Your Business

by Mitch Mitchell

Using Your Website
As A Marketing Tool

by Mitch Mitchell


Follow Me On Twitter;
Click The Bird!

Add me on Google Plus!

Embrace The Lead
by T. T. Mitchell


Free Download; right-click on book

Leadership Is/Isn't Easy
by T. T. Mitchell


What’s Your Story?

Posted by on Aug 31, 2015

A bit over 4 years ago I wrote an article titled The Art Of Storytelling, where I talked about some of the stories I’ve written on this blog as it related to the topic of writing. A few days ago I came across another article where the author was purporting to talk about why storytelling wasn’t good for business but in actually he was rebutting something he’d read where the author said storytelling was bad for business. What a twist eh?

Earth Day
Casa Thomas Jefferson via Compfight

This article isn’t about writing; it’s about you, your person, your life, and what you’re ready to tell the world so that you can get what you want from it and from others. That sounds a big daunting and a little bit narcissistic, doesn’t it? It’s not; let’s talk about it.

There’s a guy named Ryan Biddulph who writes a little blog called Blogging From Paradise; some of you might know him. Basically, he blogs about his travels throughout Southeast Asia and how he gets to live a pretty good life, along with his wife, because of the success his blogging has led him to have. I learned about him through my buddy Adrienne, and checked out his blog and read some of his life story before deciding to buy his book, Blogging From Paradiseicon (well played Ryan lol).

It’s a pretty good book but truthfully, the reason I bought it is because he told a good story and I thought that the book might either be uplifting enough for me to figure out my own thing or that I might pick up a few things from it. The story he told, and continues to tell, is his own, and he’s pretty open about it (the story about giant roaches crawling on his face… okay, that one I didn’t need…).

The reality is that most of us who buy things online often buy them from people we trust and have gotten to know. A website with hundreds of thousands of visitors every day probably sells less product than someone who has 500 visitors a day who comes because they like the person whose blog or website they’re visiting. I like to talk about the “100 True Fans” concept I got from Chris Pirillo many years ago (I’m dropping a lot of names in this post aren’t i?) where he said if you could get just 100 true fans you’d probably get rich because they’d do all the marketing for you without having to be asked based on their enthusiasm, and it could carry you to ultimate success.

My wife always asks me why I talk about so many things that happen in my life through my blogs. Truth be told, I hold a lot of things back; there are stories you’re never going to read on any of my blogs because they’re none of your business (of course, if you want to learn a lot of personal stuff about me you can check out my 100 Thing About Me post); how’s that to get some of your interest? 🙂

Yet I do share a lot of stories, true things that happen in my life. I’ve had a lot of adventures that I can relate into talking about blogging, writing, leadership, diabetes… you name it, I’ve got a story for it. I tell the truths that some others might not tell; I don’t always end up looking good, though I like to say that as long as the story ends up being good, it’s all good. lol

Why do I tell these stories? One, because they have a point. Two, because sometimes they’re funny. But three, because I hope it shows that I’m a pretty real person, such that if you or anyone else decides you want to look at something I’m marketing (like my latest book, Leadership Is/Isn’t Easy, or links to other books I recommend) because of the stories I tell, who knows, you might buy something that not only would put a smile on my face but a small chunk of change in my pocket. That would encourage me to write more often; who wouldn’t love that? 😉

There’s definitely a place for content that only covers “how to” topics; heck, I write some of those. But there’s also a place for writing content that passes a message along that came about because of something that happened in your life. If you can tell that story well enough to intrigue people, and you have other stories you can tell to try to get them coming back often… who knows, you might end up rich beyond your dreams.

Or at least making a living doing something you love… whatever it may be. Think about it. While you’re at it, here’s a story I told about trying to get Verizon FiOS in my house back in April. I share this because, strangely enough, it’s become the 2nd most watched video on this particular video channel; who knew?


Digiprove sealCopyright secured by Digiprove © 2015 Mitch Mitchell
Share on Google+0Share on LinkedIn1Tweet about this on Twitter10Share on Facebook0

Tags: , ,


Absolutely right Mitch. Stories are much better than ‘just the facts’
I have even changed my resume (and LinkedIn) to have stories instead of bullet points.
Troy Swezey recently posted…#837 Giant chess gives me a giant sized smile…My Profile

August 31st, 2015 | 1:13 PM

Troy, I keep changing my LinkedIn page because I feel I haven’t quite got it right as far as personality goes, even if I got the basics correct. As for this blog… I’m betting you’ve seen lots of stories around here. 🙂

September 1st, 2015 | 12:03 AM

Hey Mitch,

Well I had read that other post so I figured I knew which one you were referring to.

I personally love stories. I think that it’s the best way to capture your reader’s attention and keep them interested in what you share. Whether that’s through your own experience or perhaps making up a name to base the story on.

I guess since I don’t read a ton of posts or articles outside my own niche then I can’t say for sure whether storytelling would work for them all. I would think they would personally, it just gets people’s attention and as that post said, they don’t all have to be positive stories although we mostly prefer those I would think.

I didn’t get a chance to watch your video, just don’t have time right now but will try to check back.

You did good with the name dropping and glad you got Ryan’s book after hearing about him from me. 😉

Adrienne recently posted…Magical Monday: Irresistible Content, Gifyt, Influencer, CTA SkinMy Profile

September 1st, 2015 | 5:18 PM

You know me Adrienne, I’m all over the place. If I had to stick to just one thing I believe I’d go nuts! lol

I do believe that stories can generate interest in lots of different genres and niches. On my leadership blog for example, I tell a lot of stories before I get to the point I’m trying to impress upon someone. After all, it’s one thing to tell people what they might be doing wrong and how to do it better; it’s another to highlight something wrong by telling a story, good or bad, and then giving examples of how to change things.

At least that’s how I see it. lol Yup, lots of name dropping; you had to be in it of course. 😉

September 1st, 2015 | 10:15 PM

Converting resume’ to the story is a good idea. I will like to adopt this technique. Once again a great post here Mitch.

Thanks n Regards,
Astha Raj recently posted…Rule the world of Writing PromptsMy Profile

September 2nd, 2015 | 8:55 AM

Thanks Astha. Anytime one can tell stories, it makes them easier to be identified with by others. I hope it works out for you.

September 2nd, 2015 | 4:40 PM
Before you leave a reply; please see the comment policy if this is your first visit. This blog doesn't accept keyword names. I need a real first name or a legitimate nickname that you're known for. If your name has more than 3 words or the email address begins with "info" or "admin", the comment automatically goes to the spam filter; same if there are any links in the comment or if you don't have a gravatar. If your comment goes to spam for any of these reasons, or any other reason listed in this post, it may never show up on the blog (I do forgive the link issue if you've commented on the blog previously and I'll forgive the gravatar thing for first time visitors). If it goes there for any other reason (and I know some do), I'll pull it out as I don't intentionally moderate any comments on this blog.

One last thing; if your link is an affiliate link or goes back to a strange website or webpage I don't like, if I keep your comment I'll remove your link. That's why I have CommentLuv for blogs; if you have a legitimate business just leave that link & no sub-links. Trust me, it's best to read the comment policy if you don't get it, or never see your comments showing up here.

If you like this post, why not donate to the cause? :-)


CommentLuv badge