In some ways I’m like everyone else when it comes to dealing with the concept of the term “expert”. The word has its connotations that make it something to eschew, and at the same time something to aspire to. I’ve hated being called an expert and tried to stay away from it at times. Then I came to grips with the reality that, as an independent consultant in different fields, the best marketing I can think of is to be seen as an expert in those fields where people might actually pay me for what I know and what I can do.
no I didn’t…
I remember reading a book by a guy named Brendon Burchard called Millionaire Messenger, which I briefly mentioned in a post about two years ago, where his premise is that all of us are experts to someone, and we can turn that expertise into a career if we learn how to do it and have the confidence to do it. That kind of thing makes great sense to me, as in 2 days I’ll be celebrating my 12th year in business for myself. I guess that means I had that part figured out already to some degree.
However, you don’t have to always be making money at something to be considered an expert at it, or at least be trying to be an expert at it. I’ll go out on a limb and say that I might not have a skyrocking ranking when it comes to blogging, and yet I’d like to consider myself an expert at it. I actually gave a presentation on business blogging a year and a half ago that went over really well. Speaking in front of around 60 people or so, who crammed into a little room to hear me talk for about 45 minutes and seemed to enjoy themselves helped give me a bit of a boost that maybe I knew something of which I spoke.
It’s because of quite a few other things that I feel I have the right to call myself an expert on the topic of blogging. I’m expert on a few other things as well, and that’s more the premise of this post. What makes someone an expert, whether they want to call themselves one or not? I have some ideas, and I’m going to relate a lot of it to blogging. Here are 5 things I have for you; let’s see how you feel you stack up to it when I’m done:
1. Some knowledge of what you’re talking about – I like to think I know something about the topic of blogging. As it pertains to this blog, 10% of the articles I’ve written here are on the topic of blogging. Since I’ve written over 1,400 articles here, that’s not so bad.
But that’s not all. I also consider myself an expert on the topic of leadership and management, and to that degree 33% of the articles on my business blog are on that specific topic. Add to that the reality that I wrote a book on leadership and, until the last few months, also wrote a newsletter on the topic, and you could say that I’ve proven myself to be knowledgeable on the subject
2. Longevity – I’ve been writing and talking about leadership for 12 years now. I’ve been a healthcare finance consultant for 12 years now, with just about 30 years in the arena. I’ve been writing about leadership for that same period of time and blogging about it for 8 years, and I’ve been writing about blogging for 6 years now. For that matter I’ve been writing in some form or another for 33 years, which has prompted more than 3,500 articles online and nearly 100 songs and lyrics copyrighted; I hadn’t talked about writing earlier but I don’t necessarily consider myself an expert at that, even with the longevity.
3. Acknowledgement from others – This one is something you can’t really generate on your own (well, you can ask for endorsements on LinkedIn, but that’s not quite the same thing), so it’s nice when you get to be a part of something like this recent article including myself along with 32 others titled 33 Experts Share Their Secrets For Improving Reader Engagement. I’ve been a part of other interviews as well, and have been asked to write all sorts of guest posts and participate in forums here and there on the topic. And of course there’s my weekly Hot Blog Tips Hangouts on YouTube every Sunday, which is growing in popularity. There are many long time readers and bloggers who say a lot of nice things about my blogging ventures. Of course there’s many who have no idea who I am as well, but it’s not always numbers that make you an expert.
4. Willingness to continue learning – After all these years of all the things I’ve done, I continue trying to be better. I read more and I write more (maybe not so much lately but it’s coming back) because everything new I learn gives me a new perspective on things like and already know something about, gives me something new to write about and to help others with, and it all helps make me more of an expert which of course helps me benefit others.
5. Being willing to share – This is the big one. Back in the day there were a lot of people saying “You give too much away; no one has to hire you because you give it all to them already.” That may or may not be true; I really don’t know. I believe that over the years I’ve been willing to share what I think about blogging, writing, social media, and other things that I’m sure some people really couldn’t care much about but others might find somewhat interesting. After all, the name of this blog is I’m Just Sharing after all. 🙂 When you’re willing to give, you open yourself up to receiving as well; that’s what the cycle of life, or the laws of attraction, are really about.
There’s my 5 things; how do you match up to them?