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Content Is An Electronic Emperor

Posted by on Feb 3, 2010

Let me get this out of the way. I don’t like Rupert Murdoch. I don’t like almost anything he stands for. I believe he’s pretty much a greedy man who likes stirring up controversy because he knows it sells. I believe he skews the news, not because he actually believes any of it, but because it makes money. I’m not against anyone making money, ever; I don’t have to like how some people make it, though.

However, if there’s one thing I am is fair when I have to be. And, of all things, Murdoch recently said something that I’ve touted in my own way for years, though my thoughts have been a little more limited on the subject. And that subject is content.

I’ve always said I believe that content is king, and I really believe that. On the blogosphere, that always turns into a debate, and it might even turn into a debate here as well.

Let’s first see what Murdoch has to say. In essence, he loves all this new technology, and all the media companies that he owns. He sees the value in all of them. Bu the also says that not a single one of them means anything without content. His news services mean nothing without content; his TV channels and his movie studios mean nothing without content. People are ready to either pay for the content or use the content to help them make money. In his words,

“The value of content is now clear. Content is not just king. It is the emperor of all things electronic. But this clever technology is merely an empty vessel without any great content. Without content, the ever larger and flatter screens, the tablets, the e-readers and the increasingly sophisticated mobile phones would be lifeless.”

I hate to say this, but it doesn’t get any clearer than that. There are literally more than a hundred million blogs out in the world, and those that have a chance to grow and proliferate all have content. Not all of the content is great, but there’s a lot of it. Notice, he never said the content had to be great in quality, but it does have to be great in quantity. Of course, I’ve always believed if you’re not going into it without hoping to provide great quality, don’t do it at all.

In my guise as an internet marketing consultant for small businesses (as opposed to an affiliate marketer who can’t seem to make more than $100 a month online), I work with them in trying to convince them that having a website is a great thing, but without adding more content, or having active content that keeps people coming over and over, or at least the search engines, that their sites will stagnate, and the best SEO in the world won’t keep them going. Imagine if a movie studio put out the greatest movie in history, then kept showing that same movie over and over. Okay, so I’ve seen Rocky Horror Picture Show about 40 times live; it wasn’t because of the movie, but more because each week the people who came to the show changed up, and you never know what they were going to do. In essence, that was my content changing rather than increasing, but it was still new content nonetheless.

That’s one reason why I write as often as I do. I could probably be doing okay with only 3 posts a week, and when I get busy that might be what I drop to; after all, actually making money is always more important, right? However, I have found that I like writing more, and when my content is higher my visitor rate is higher. That, plus look at all the great stuff I get to link to that I’d never have if I hadn’t written so much in so many places.

So, content is no longer just king; it’s an electronic emperor. And this emperor doesn’t need clothes either.

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I can’t believe you’re a Rocky fan too!

Something else we have in common.
.-= Mike CJ´s last blog ..A guest post. On guest posting. =-.

February 3rd, 2010 | 7:10 PM

I’ll be honest Mike, I wasn’t after the first time I saw it. Wasn’t expecting all that stuff, and the rice stayed in my hair for 3 days, as I sported a fairly nice sized afro back then. lol

February 3rd, 2010 | 7:59 PM

You don’t like Murdoch? But he’s an Aussie and look how smart he is to have come up with a quote like that. Why, if it wasn’t for that quote you’d have to rework a new title 😉

Oh, I am so gonna beat you in chess 😀
.-= Sire´s last blog ..My Spin On The Squeeze Page And Email Lists =-.

February 4th, 2010 | 12:54 AM

Sire, hate to tell you this, but not all Aussie’s are good people, and this guy is one of the worst in history. I almost hate him; I certainly despise him. The little weasel.

And see, now I have to come after you and really give you a major whupping!

February 4th, 2010 | 2:16 AM

Ooh, bring it on good buddy, I think it’s my turn to win.
.-= Sire´s last blog ..My Spin On The Squeeze Page And Email Lists =-.

February 4th, 2010 | 2:59 AM

That’s one ugly tie. What were you saying about content? 🙂 lol

February 4th, 2010 | 2:33 AM

I bet your husband would love that tie! lol

February 4th, 2010 | 2:47 AM

Knowing my husband as well as I do I know he’d agree with me that it is ugly. 🙂
.-= Rose´s last blog ..BloggerTalk Accepting Guest Posts =-.

February 5th, 2010 | 3:09 PM

I have a tie similar to that one, with big red lips all over it. It’s a Mary Kay tie my wife got me a couple of years ago, and because it’s red and black, I love it. 🙂

February 5th, 2010 | 4:51 PM

I see content more like the Terminator movies with Sarah Connor being the content and the readers being the Terminator who never stop in their relentless quest to force you to write something else..

And Sarah is terrified that the Terminator will catch up to her and the Terminator keeps saying “I’ll be back”

Perhaps I drink to much coffee..
.-= Glen´s last blog ..One More Step =-.

February 4th, 2010 | 8:27 AM

Yeah Glen, I think you’re drinking way too much coffee; decaf! lol

February 4th, 2010 | 9:11 AM
Dennis Edell:

She was beefed and hot, who cares?
.-= Dennis Edell´s last blog ..Welcome Aboard Part 2! All The Info You’ve Been Waiting For… =-.

February 4th, 2010 | 12:46 PM

She was hot in the first movie; in the second movie, she was positively scary. We haven’t seen all that much of her since then either.

Course, that’s not the point of this post, is it?

February 4th, 2010 | 1:37 PM


Loving the fact you like producing more content than the norm, it’s a great idea.

You are 100% right though, make your empire as big as you can and as strong as you can, while being true to yourself.
.-= TheInfoPreneur´s last blog ..I Have Wrote 4 Posts Today, Why Haven’t You? =-.

February 4th, 2010 | 5:43 PM

Thank Info. Hmmm, never thought about it as my own empire before; I kinda like that! 😉

February 4th, 2010 | 10:13 PM

I just asked him….. His answer.. Yuck. 😛
.-= Rose´s last blog ..BloggerTalk Accepting Guest Posts =-.

February 5th, 2010 | 3:09 PM

I wish I could produce more content- time just gets away from me…..

Like reading Top 10 posts 🙂

August 24th, 2010 | 7:49 PM

Well, I’m betting that as you read through some of those posts you’re coming up with ideas of posts you’re going to write. And there’s absolutely nothing wrong with that. 😉

August 24th, 2010 | 9:58 PM