I’ve known Scott Gardner since 2003 when we were both on a committee for the Syracuse Chamber. Back then he gave me a brief lesson on how real branding works; of course I didn’t use any of what he told me. He graduated with a BS in Marketing from the State University of New York at Oswego, has an associates degree in advertising art, and he’s been the sole proprietor of Agilé Marketing Services since 2003. I hope you enjoy his responses to my questions about marketing and branding.
1. What’s the difference between marketing you learned in college and marketing in the real world?
Scott Gardner
I had a different college experience. As I was taking classes in cinematography (making feature films), I needed a job, so I took one with an international cutting and precision tool company. I got a promotion in a few months, and the next thing I knew I was flying across the country to work a trade show.
Continue reading Interview – Scott Gardner, Agilé Marketing Services →
Anyone who knows me will tell you that I’m a major Harry Potter fan. I may not be the demographic J. K. Rowling was aiming for but she got me anyway. 🙂
This year we’ve been celebrating the 20th anniversary of the first book that came out, Harry Potter and the Sorcerer’s Stone (although in England it was called the Philosopher’s Stone). There’s been tons of stories about the books, the movies, the characters, the fandom beliefs and I’ve loved every bit of it, especially an article titled 194 Thoughts I Had While Watching The ‘Harry Potter’ Franchise For The First Time and Dobby The House-Elf Still Brings Generosity To The ‘Harry Potter’ Universe And Beyond.
Continue reading 7 Evergreen Content Writing Lessons Learned From The Harry Potter Series →
As some of you know, I have problems sleeping. Most of the time I don’t have a problem falling asleep; staying asleep is my big issue. The thing that contributes the biggest concern is finding a proper CPAP mask.
What’s a CPAP mask? I’ve talked about it before, but the two images on this post will give you a pretty good idea. In essence, those of us diagnosed with sleep apnea have a few ways to try to overcome a problem where we stop breathing while we sleep, and our bodies start jerking to wake us back up. One is to have surgery; another is to take certain types of medication; the last is to have a CPAP mask… which I could call a BiPAP mask since that’s actually the type of machine I have.
Continue reading My New CPAP Mask And How It Relates To Blogging →
It seems I’m always warning people about all types of scams. I’ve written about them here over the years, and at the bottom I’m going to link to those articles for edification.
Recently I’ve gotten a couple of scam correspondences, one email and one real mail. My way of thinking is that the people sending this stuff out must be generating a pretty good chunk of change, otherwise it wouldn’t be worth their time. Therefore, I’m going to share the two scams with you, how you should be able to tell, and hopefully you or others will never fall for something like this again.
Scam One |
Lessons… why is this a scam?
Continue reading Do You Know A Scam When You See One? →
Blogging, Social Media, Writing, Motivation and General Stuff
