Affiliates

Discount Panda Updates? Not Me!

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This is what happens when you don’t keep up on things. I’d almost missed that Google had put through another Panda update in October. The first time they did something like that most of my blogs took a tumble, but overall it wasn’t all that bad. However, this time it’s taken direct aim at my biggest money making site.


by Richard Elzey via Flickr

I’ve talked about my site Medical Billing Answers before. It’s been generating close to $300 a month in Adsense revenue, and with the other money I’ve been earning from other sites, which isn’t much, I’d been feeling pretty good. I want it to be higher but I figured that time would help push it along.

In early October it’s earnings were right on pace and I went on to start dealing with other things. With a week to go in the month I went to look again and noticed that things had dropped off sharply, and that I might not even make $200 for the month. I did, but barely. Not only that, but I ended up not getting paid my September money, which was greatly irksome.

On that front Google did eventually send out a notice to everyone talking about their glitch and saying that most of us would get that money and our October money at the same time in November; I’m still holding my breath on that one. However, almost halfway through the month and I’ve barely passed the halfway point towards $100; what the hey?

This is the part I don’t understand. My site on medical billing issues was doing very well, and suddenly, after what I believe is its third alteration, Panda decides it has no real authority after all? And just like that it affects my income that drastically? Is that fair?

Actually, it has nothing to do with fair I suppose, but reality. I haven’t added much new to that site in about 3 months, and maybe that’s the issue with Panda; no new activity, it stops sending people your way. These days everything seems to be about activity, kind of like the topic I touched upon when I wrote about blogging frequency. I mean, while traffic on my medical billing site has fallen 32% over the last month, traffic on this site has increased 7%, on my business blog it’s up 9%, and my finance blog is also up 8%. These are sites that I’ve kept up consistently new content. The oddity is my SEO blog, which is showing a decrease of 13%, even though I have a new post every 3 days there.

I’m irked that my income stream has been interrupted, yet I also think there’s something that I should have been able to do to keep it coming in. Do I start another blog? Ugh! Nope, that’s not going to happen. I guess I just have to try to make sure to add something new there at least once a month to see if that helps get its steam back. It does prove the overall need to diversify income streams, even online. Still, I’m not happy about it overall.
 

Diabetes, Personal

My Colonoscopy Story

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Yesterday I had to have a colonoscopy. For those that don’t live in the United States, it’s recommended that once someone reaches 50 that they have one to verify they don’t have colon cancer and to check for other stuff. I at least got to defer for a couple of years since I rarely go see my doctor for a checkup, but I finally got cornered so it was my turn.

Now, these are fairly common, but there can be issues here and there. They do knock you out, and you do risk a perforated colon, internal bleeding, and a couple of other things. So you can’t just shrug it off and say it’s nothing to worry about, though for the most part it’s relatively safe.

My issue is that I couldn’t get any real information from anyone as to just what could happen being diabetic. You have to fast, and with the medications I take, I’m supposed to have food with them. So, what would happen to me going through the process? That’s the main reason I made the video.

But there’s a few things I didn’t mention in the video while trying to keep it under 15 minutes. For one, By 4PM of the day I was fasting I started getting this massive headache, and that stayed with me almost the rest of the night. I couldn’t take almost anything for it because I wasn’t eating, though my wife did give me an Advil eventually and that took the edge off it.

I was really hungry all day, but wasn’t so hungry the day of the procedure for whatever reason. I still craved pizza, though we had fried rice instead since it was much lighter. That’s their recommendation, eat light and get used to eating again, so I ate small portions pretty much every hour because I was really hungry; today I’m getting my pizza! 🙂

They will ask you over and over what your name is, what your date of birth is, the last 4 digits of your social security number and what you’re having done. Initially I worried they didn’t know what they were doing until I realized that it’s a safety procedure that they’ve put into place to make sure that physicians won’t be doing the wrong procedures anymore, what with all those errors in Florida some years ago. They also kept asking me what I was allergic to.

After the procedure you’ll expel a lot of gas, and that makes them happy. This is one of those “dignity” things I mentioned in the video. There’s stuff we wouldn’t walk around doing in public that they’re expecting you to do. Thing is, there’s no smell because your entire system is cleaned out, and what they’ve done is pushed a bunch of air into your body through your rectum so it has to come out. And be thankful it’s coming out, otherwise you’re going to get cramped and it’s going to hurt. I had that problem during the virtual colonoscopy in the x-ray department, where you’re not under anesthesia and just have to lay there and take it. That’s when you’re on either your side or back; once you roll over onto your stomach, since they take the views from 3 directions, even adding more air wasn’t bad at all.

One last thing. In the video I said that I came out of the anesthesia pretty easily. Most of that is true. I felt clear headed and knew exactly what I was saying and what was going on. I even felt that if I’d had to I could have driven home, which it turns out is illegal once you’ve had anesthesia in New York for at least the day. However, when I had to get up and get into the wheelchair, I found that I wasn’t okay at all, and luckily I didn’t just try to force myself into the chair because I’d have fallen and the nurse wasn’t close to big enough to have held me up if I’d gone down. So, always respect the anesthesia.

I also mentioned that I was given propofol, the same stuff Michael Jackson was given by that doctor. Let me tell you, I understand why he would have wanted this stuff. Although I wasn’t happy with the pressure my head felt when it started to take effect, I feel like I slept well in that short period of time, and I ever dreamed; I’ve never dreamed while under anesthesia before. In its proper dosage it’s wonderful stuff, but I can also tell why one should never, and I mean ever, use it at home.

That’s all I have other than the video below, but if you have any other questions go ahead and ask. This is one of those things that, as younger people we avoid talking about because it kind of scares us, but once you reach the proper age you’re probably going to have to go through. At least I’m telling you what might be coming.


 

Speaking

Why You Need To Focus Your Knowledge

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Yesterday I went to a medical billing program that I put together. The presenter is someone very knowledgeable on her subject, so I figured this was going to work out great.


by Ariel Cruz via Imagekind

Things started out well enough but quickly fell apart. It wasn’t that her knowledge was all that much in question, however. It’s that her presentation wasn’t really focused and sharp.

The problem was that she knew exactly what it was she wanted to get across, but she kept crossing information that was totally confusing me. And because I’m the type of guy who will ask questions when confused, I kept stopping her and making her clarify what she was saying. I was really confused for the first hour, and I’ve been doing this type of thing for almost 30 years.

At the break I had the opportunity to talk to a few people. I mentioned how confused I was and that maybe I was taking everything she was saying literally. Each person responded that they also had been confused and that maybe she should have broken up what she had to say so that each facet had its own time instead of trying to mix messages on the same slides. I had to agree, and felt it was a shame that others were confused as well.

After her part of the presentation her co-worker came to do his presentation. His was a bit more focused, when suddenly his terminology changed. Well, that’s not quite accurate; what he did was start using a word in a much different way than I’ve always heard it used. Me being me, I called him on it, and he wasn’t able to give me a proper answer. I let it go until the lunch break, when I went up to him and explained myself, and then he agreed and said he saw it in a slightly different way depending on the topic. The problem of course is that everyone else in the room saw it the same way I did, so he’d kind of lost his audience for awhile as well.

One of the reasons I always start with an outline whenever I’m asked to give a presentation is because I want to make sure that I get my points covered in the order I want to do them. This was point one on my post last week about giving live presentations. Sharing knowledge with others doesn’t really work when you’re all over the place. And trust me, the people in that room were pretty smart already, yet most of us ended up in a fog.

That’s why whenever I’m doing a tutorial of some kind on this blog I give the step by step processes of what I did. Or whenever I put together a list post I make sure to address each particular point before moving on to the next one, and if it’s a procedural list I make sure it’s in order.

Sometimes when we know stuff it’s hard to contain ourselves when we want to share it with others. We all need to learn how to direct our information so that we inform rather than confuse. At least I got handouts. 🙂
 

Sports

My Thoughts On Joe Frazier

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I hated Joe Frazier.

It was 1971, and I knew that Muhammad Ali was going to be fighting Joe Frazier. Ali was one of my idols; he’s still one of my idols. I was 11 years old, had just moved to a new place 3 months earlier and was struggling to get used to it, and one of my heroes was going to prove that he’d been wronged by so many people years earlier. I didn’t know as much about that, but I did know that Ali was my guy; he was my dad’s guy as well.

Back then I had a couple of transistor radios, and I listened to the play-by-play of the fight from New York City. What would happen is that you’d listen to a lot of talk, then after the round was over someone would tell you what happened and give you his opinion on who won the round. Early on it was all Ali, and I was ecstatic. Then things seemed to have changed, and I couldn’t believe what I was hearing. Then I heard the news – Frazier knocks Ali down in the 15th and wins the decision.

I was bitter. A year later they put the fight on ABC and I thought Ali had won, I hated Frazier that much. But it was what it was, and I knew Ali would get him back.

However, there was this little matter of Frazier – Foreman, and as I saw that fith I couldn’t believe what I was seeing. Foreman actually looked like he lifted Frazier off the ground; it was frightening. That day I felt sorry for Frazier, scared for Ali because I knew he’d be getting his shot against Foreman, and I was confused.

Then Ali and Frazier fought again, and it was a tough battle that saw Ali win. Then Ali goes and beats Foreman and it was time for the Thrilla in Manila. My support for Ali couldn’t be questioned; the “Gorilla”, as Ali had named Frazier, had to go down. I was lucky to have HBO in 1976 and we got to watch the fight live. What an epic battle, ranked as one of the top fights in history, and Ali won in 14 after Frazier’s corner refused to let him come out for the last round.

At the end of that fight I was elated for Ali but had a new appreciation for Joe Frazier. This man, who never weighed more than 208 pounds for any of his fights, had shown a lot of dignity, even in his 4 losses, two to Ali and two to Foreman. He wasn’t a bad man; not at all. Back then, there were all these social issues that always surrounded Ali, and Frazier got caught up in them. I saw him as a decent man, and couldn’t hate him anymore.

Over the years after he finally retired I saw a guy fighting to find some dignity because of the taunting that Ali had put him through. I learned of all the help Frazier gave Ali and how he always felt betrayed by Ali. He never could figure out that without Ali their fights might not have gotten as much interest and money as they did. I felt bad for that but I also recognized how hurtful it had to be for a black man to have another black man relate him to a gorilla; I wouldn’t have liked that either.

Joe Frazier passed away a couple of days ago of liver cancer. Like the dignified guy he always had been, word didn’t get out until he was in hospice, and he wasn’t there long. People said they’d give him their liver, but of course it doesn’t work that way. Just like that Frazier was gone at age 67. Muhammad Ali said this: “The world has lost a great champion. I will always remember Joe with respect and admiration. My sympathy goes out to his family and loved ones.”

Joe Frazier earned a lot more respect in retirement than he did during his boxing career, and in retrospect that’s a shame. But that’s what the 70’s were like. And now we’re dealing with the 2010’s. And we’ve lost a good guy; best to you Joe.
 

Marketing, Social Media

Social Media Marketing Is Just Marketing

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Last night I was at the top grocery store in my area and ran into someone that was at the conference I got to present at last week. We talked a little bit about some of the programs that were put on, and then we talked about his general opinion of the event.


by Tiffa Day via Flickr

He mentioned that there was so much going on that he knew he’d be skipping some things here and there, like my presentation, because he wanted to take in as much as possible about things he didn’t know much about. He said that he talked to a lot of people who seemed confused at the end of the day, which I knew would happen because if you don’t know a lot about something going in and get inundated with lots of information there’s no way you can retain it all.

What he also said was that as he listened to a lot of the presentations he came to this conclusion; social media marketing shouldn’t be all that much different than traditional marketing, as it’s only a new platform and not a new way of marketing. His point was that the idea of marketing is to attract someone’s interest, get them to at least look at everything you have to offer, and then hopefully buy something before leaving. This takes research to figure out just what you have to offer a potential buyer and then figuring out how to make your message stand out to encourage that buyer to become a customer.

I couldn’t disagree with his general premise, yet I felt he was possibly missing the bigger picture. The reality is that social media marketing gives one the opportunity to branch out beyond their local area and reach a much larger audience in a lot shorter time. With the proper connections, I can talk about my latest project (which, by the way, is my editing a book of early newsletters from my primary business at the moment) and if I get the right audience to notice it the message can be seen by thousands is less than a day. Other than buying a commercial to show during a prime time TV event how many other ways are there to reach that many people? And the costs… forget about it!

Social media marketing also doesn’t have to be that direct to work. In the past I’ve mentioned that any major business not following their name or industry on Twitter is doing themselves a disservice because it’s not giving them the opportunity to either thank people that say nice things about them or correct something that a customer has complained about. These days it’s incumbent to address issues sooner than later because, though one can recover from bad press, it can be harder to do so. Just the other day I had someone comment on an old post of mine complaining about a particular affiliate that didn’t pay me; even when someone might think an issue is gone, online it’s never gone, especially if the company didn’t fix the issue (weasels; still never paid me).

Overall he’s correct; social media marketing is just marketing. But it’s also so much more, and anyone that doesn’t believe this will eventually run into the wall. On that day I hope they call me or someone else to help them get out of it, and then hope it’s not too late.
 

Blogging, Social Media, Writing, Motivation and General Stuff