Category Archives: Writing

Your Purpose In Writing

Years ago I read a blog post which took the position that people writing for business should talk about solutions and not about themselves. I took a slightly different view with a post on this blog titled 5 Reasons Your Blog Is Definitely About You, No Matter What It’s Topic Is. He wasn’t totally wrong, and I’m not totally right, because things are never that cut and dry.

My major point was that people who sell themselves or their services that write blogs absolutely need to say more about themselves than those who writes blogs that sell products. In my case I obviously market services, and I work hard on making myself come across as a person I hope people want to work with. In his case he was a very successful pool salesperson (who’s now more of a personality than a pool salesman, so he came in my direction lol); products were more important to push than himself.
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How To Write A Pillar Post

You don’t see people talking as much these days about writing pillar posts. Actually they are, but they talk more about epic posts or high quality posts or in-depth posts.

pillar ice cream cone

Back in the day we used the term “pillar” to denote long, detailed posts that acted like pillars on old Roman buildings. Their purpose was to help you show others that you knew what you were talking about, thus driving traffic to your blogs, making search engines happy, and giving you something special that you could use to promote yourself.
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Writing Without Commas

Today is my mother’s birthday. She’s 80 but doesn’t believe me when I tell her that’s how old she is. She also doesn’t believe it’s her birthday. If she was in Washington right now she’d be proclaiming this was fake news.

Mom and cake

This post isn’t all about Mom but I make no promises I won’t mention her again. This article is about writing and communicating. It’s also about a challenge.
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Writing – How Important Is It For Your Business?

A few weeks ago I led a roundtable for my consultant’s group on the topic of business writing for consultants with the title above. In essence, I put together a presentation and led the group discussion on a bunch of topics I felt were important to share and talk about. This article will encapsulate what I discussed and share some of the examples I used to get my points across.

Form Letter

I started with an overview of the importance of why good business writing could help our businesses. I listed six categories I felt were important for us to consider, those being:
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4 Ideas To Find Your Blogging Voice

How many of you knew that I was a wedding singer? You’d have learned it if you’d ever checked out my link to 100 things about me, listed at #70.

Singing garb

 

Before then, I’d never thought of myself as a singer. I didn’t really start singing while playing the piano until my sophomore year, even though I did have to sing a song at the end of my freshman year when I took voice lessons. My first teacher wasn’t all that impressed, but my second teacher was. For some reason he thought I should be an opera singer; I wasn’t feeling it, especially after he started me with Drink To Me Only With Thine Eyes, which was immortalized in this short clip below:
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