All posts by Mitch Mitchell

I'm an independent consultant in many fields, so I have a lot to share.

Sunday Question – What Do You Really Think About Blogging?

Today’s question seems like an easy one, but it really isn’t. I’m of the opinion that most people blog because they feel they have to, rather than because they actually love it. Is that a bad thing? I don’t think so.


Happiness by Erno Hannick

I write 3 blogs. I absolutely love writing this blog. If I could generate enough income to live on for the rest of my life just by writing this blog I’d do it. Trust me, often I’m limiting myself to one blog post a day; I come up with enough ideas to write 4 or 5 times a day on this blog. But of course there’s that money thing getting in the way again.

My business blog I like writing, but it’s not as satisfying as this one. The topics I talk about on that blog can be tough for some people to deal with, and after aren’t for everyone. To me, that’s my “grown up” blog. I could actually write twice a day with that one, but it wouldn’t do me much good. I’ve spent most of my blog commenting time promoting this blog because it’s fairly universal; the other blog, well, when it fits I do it, but if not I’ll use this URL instead.

My finance blog… well, that one’s the wild card. It probably takes the most research because I need to feel a real opinion coming before I’ll write something for it, and I also need to make sure my opinion is backed up with something, either fact or news. The intention for that blog, I admit was only to make money. However, once again it’s kind of a hoidy-toidy blog, because finance topics are really a finite niche. I think only two people from this blog have ever commented on that one; it is what it is.

So there you go, a bit more honesty. How about you? Do you really love your blog and blogging, or do you sometimes find it to be a chore because of time, or ideas, or anything else that might make the process less than pleasurable?

Social Media, SEO And Your Business in 90 Minutes

I close this week of advertising my products with the one that probably ends up having the stupidest name of all, yet was probably the most fun.

The title of this one, Social Media, SEO And Your Business in 90 Minutes, was also the title of the webinar I did in June 2009 along with Renée Scherer of Presentations Plus! In case you’re wondering about the exclamation point, that’s part of her business name so it has to go there. She’s also going to hate that I used this picture of her. lol

It’s strange how I met Renée. I met her at a sales presentation that this other guy was giving, where I was actually asked to do a 15 minute presentation on leadership. In retrospect it was kind of goofy because it had nothing to do with anything that the guy giving his presentation was talking about, but I got free food and a chance to talk in front of people so I have nothing to complain about. A couple of months later Renée actually called me out of the blue, and for the life of me I can’t remember what we talked about at that time, but we decided to meet. During our conversation she happened to mention that she had paid for a program that allowed her to do webinars, but that she had yet to do one and want to know if I wanted to do one together.

I decided that talking about social media, which is a new direction I wanted to go in, would be somewhat interesting to do. In the course of my putting the outline together, something told me that I needed to talk about the SEO prospects of doing social media, and thus it became a big part of the presentation. If we had ended there, the title might have been kind of cool. But for some reason we added the “90 minutes” part to it, and in my mind that makes it sort of goofy. But the presentation went 84 minutes, including a few questions, and overall it was fun to do. We actually had people who signed up and showed up and participated, and as part of my 2011 goals I’m going to be planning more webinars because they are really neat to do.

At the end of the presentation, Renée indicated that she was going to have her friend put it together as a file so we could look at it to see what we thought. Once we had a chance to review it, after he cleaned it up, I thought it would be a great product for us to sell, and as you can see it’s up there in the second spot at the top left. We actually just made our first sale of that product at the end of October, and it’s pretty neat. We put a great price on that because if you ask me it’s worth a lot more.

Why would I say that? I actually showed a lot of things in that webinar, and I gave real information. The people who participated in the webinar said that they got a lot out of it, and that’s always important for me. I’ve written on this blog before about spending my time listening to things that never told me anything and basically started trying to pitch another product before it ended. Of course those things are always free, and you tend to get what you pay for.

This is it for all the products I have at the present time. Every single one of them has been created as a digital file, so if they’re purchased people just have to download them when they get sent to the URL attached to each product. My book is the only product that you have an option of getting a physical copy of at this point, and one of these years I’m either going to sit down and recorded myself so it can be an audio book or I’m going to pay someone to do it.

I thank all of you for indulging me this past week in promoting my products with a second daily post. These probably won’t get a lot of response, and I may not make any sales out of them, but at least no one can say I didn’t try and that they didn’t know I had products.

Blogging Step Seven – Staying Motivated

Seems it’s been a little while since I wrote my last “blogging step”. Of course, if you want to see the other steps you can click on the blogging tips at the top of this blog, one of the special pages I created to highlight when I write about blogging specifically.

In this case, it’s the topic of staying motivated. The one thing I hate seeing is a blog that was going along fine and suddenly there’s no more posts, or else a post once a week, once a month, etc. Actually, I don’t have a problem with those folks who only post once a week, but anything less frequent almost begs the question why you’re bothering.

There are usually 3 main reasons why people stop writing a blog:

1), they can’t think of what to say

2), they’re not getting much feedback and thus are discouraged

3), they’re tired

Let’s take this last one first. There are some people who have written for years, and they’re just plum tuckered out. I have that feeling every once in awhile. Maybe this blog is only about to celebrate its 3rd anniversary, but my other blog is more than 5 years old. I still have plenty to say, but you know, there are times when my mind just feels really tired. Some big time bloggers quit in 2010, though I can’t recall any names as I’m writing this. They announced it, then moved on. There’s really nothing to do with those folks except thank them for their service and try to move into their slot.

The next two are workable, though. Let’s start with not being able to think of what to say. To me, every day there’s a new topic of something to talk about. But this isn’t a niche blog. I’ve often cautioned people not to make their niche so finite that they have nothing to talk about anymore. Dead blogs are embarrassing, and blogs that only have a post every 3 to 6 months aren’t worth anyone’s time.

Almost any topic lends itself to something else one can write about. Almost, that is. Early this year I was writing a blog for a chiropractor in another state. I knew that if we stuck with just that I’d be out of topics within a week. That’s a topic where it probably takes a chiropractor to find new things to talk about that keeps it fresh. However, what I was allowed to do was write about controversial medical subjects as well as maladies people suffer that could be addressed by a chiropractor. This opened the world to many possibilities and I wrote about things that I’d heard about but never had a reason to research before. It was pretty fun, and it’s too bad it only lasted 3 months.

Also, there are no real rules in length of posts, and nothing saying you can’t divide a long post into two posts and link them to each other, which I’ve done with other blogs on occasion. No one is going to beat you up for that; it’s all about figuring out ways to be creative, both for yourself and for others. If you feel something, you’ll be able to express it and show it, and your readers will feel it as well.

Now, this brings us to the last point, which is getting feedback. You folks who visit here hear this over and over; blogging is a community. This isn’t Field of Dreams; if you build it, they’re not just going to come. We all need to show others that we care about them as much as we hope they care about us. Yes, blogging takes time, but it doesn’t necessarily take work.

It’s not work if you’re visiting blogs that offer something you’re interested in. There are wonderful writers out there writing on your topic, as well as off topics you might not have considered before. If you need to find blogs on your topic, go to Google, click on “more”, go down to blogs, type in your topic and you’re good to go.

Or join a blogging community of some sort to find blogs to read. I belong to both BloggerLuv and P50 Allied Bloggers. Not that I needed to join a community but it was both a fun thing to do and a way to expose my blog to some people I wouldn’t have met otherwise.

And, by the way, let me dispel this old saw you’ve probably heard. Just because a blog might not have any comments or no indication that it’s not well visited doesn’t mean it has no value to you. Every blog you want to comment on has value of some kind. One good comment can earn many more in return. You might even get someone to write a post thanking you for being one of their early commenters.

Remember, everything you see or do is a potential blog post, possibly on your main blog topic. Just be alert and willing to see things as a story unfolding before your eyes. And work on engaging with others; we all love that.

Dragon NaturallySpeaking 11 Home

Dragon NaturallySpeaking 11 Home






Digiprove sealCopyright secured by Digiprove © 2010-2011 Mitch Mitchell

Using Your Website As A Marketing Tool

It took me about four years to decide it was time to create another product. This time, it wasn’t going to be about leadership or management, but about websites.

This is my first e-book, Using Your Website As A Marketing Tool, and it’s up there in the most prominent sales spot of this blog. The story behind this one starts in November 2006.

I’ve mentioned here and there that I am a member of an organization called the Professional Consultants Association of Central New York; I’m also on the board. What happened is that the Monday before our November meeting that year the president sent out a notice saying that our speaker had canceled at the last minute. He asked all the board members what we should do about the meeting on Friday. I don’t know what I was thinking about, but I volunteered to do a presentation on search engine optimization (SEO).

The funny thing is that I was already giving a presentation on Wednesday on hospital charge changes as it relates to coding that was going into effect on January 1st. So I already had one presentation that I’d been rehearsing for, and here I was volunteering for another one; I must’ve been out of my mind. Still, I was up for the challenge.

After the presentation I gave on that Wednesday, I came home and I sat at my desk trying to figure out exactly what I was going to talk about for my presentation on Friday. Late that evening, I came up with an idea that was going to put something together, and I went to bed around 4 AM, woke at 9 AM, and spent the next seven hours putting it together. I thought it was pretty good, and then did a little bit of rehearsing to get the time down, figuring that just because I was doing a last-minute presentation didn’t mean that I had the luxury of walking in and not being prepared. I do consider myself a professional after all.

The next morning I gave my presentation, and let’s just say that it went over very well. It was like I was bringing a whole new concept to these guys, and seeing as how at the time I was probably the youngest person in the room, I can understand that; isn’t that a shame? Anyway, afterwards I ended up having some of the members of the organization asking me if I would do some things with their websites. I thought that was pretty cool, and I realized there was another way I could generate some income. As you know I’m a big proponent of The Secret, where it says that you never know where an opportunity for success will come from, and I figured this might be one of those ways.

At that time I also decided it was time to create a new business website, so I came up with the name SEO Xcellence; actually, all those letters were initially linked together, but for some reason people couldn’t see the one word without seeing the word “sex”, even though I couldn’t see it. So it took me about a year but I finally made the change to what you see above (as of December 2014 the site has been shut down).

A year later I created this blog, and a few months in, with very little traffic and a whole lot of chutzpah, I decided to see if I could do a legitimate product launch. Truthfully, I had no real idea what I was doing, and the truth of the matter is that I didn’t have enough people following me on this blog or Twitter for that matter for it to have had a chance at success. Yet, I still gave it a shot.

I wrote the book, I sent it out to a few people I not only trusted, but figured might learn a couple of things about the topic. I got positive reviews from everyone, and luckily one guy really scrutinized it and saw some typos in it, and once I get those corrected I was ready to go. So I announced that the ebook was coming, and five days later I had the product launch.

In retrospect it was a moronic way for me to do it. You don’t do a product launch with only five days notice because there is no way you can build up enough enthusiasm in only five days. Also, you need followers, or at least some kind of big list of people you can send something out to, and I had neither. So on the day of the launch I sold two books, then didn’t sell another book for about a year and a half. Still, I have made some sales, and it’s a product that helps me advertise how I can help small to medium-size businesses with their websites and internet presence.

There’s the story of Using Your Website As A Marketing Tool. It will be interesting to see if the search engines think that the title indicates that this is a duplicate or triplicate post, since I’ve probably had at least two other posts with the same title on them; probably not. I made sure when I wrote this not to make it too complicated, so it’s not overly long. But it is about 56 pages worth of information, and if you’re new to the whole thing I think if you liked how I write explanations on this blog of things you will like that ebook.

And that’s that; one more product to go.
 

Digiprove sealCopyright secured by Digiprove © 2010 Mitch Mitchell

Working Out; My Gym Update

Many people might not care, but I’m revisiting my health progress as it pertains to going to the gym. Part of this is a little bit of narcissism; part of this is accountability; and part of this is just sharing the realities of what working out is all about. It could help someone, entertain someone, or bore someone to death; this blog is called I’m Just Sharing after all.


by David Shankbone

It seems the last time I wrote about the health club at all was back in July; I can’t believe it’s been that long. I’m betting y’all thought I had given it up and gone back to the bad stuff. Well, there have been some changes, so let’s get to it. By the way, that’s not me; even I can’t lie that well. lol

I’m still going to the gym. I’m going 4 to 6 times a week still; it’s hard to believe. I find that I actually like going, mainly because of my MP3 player and all the songs I have on there. I really hadn’t had that much time to listen to all the songs I have on my computer, and the time I’m at the gym allows me to listen to many of them. Sometimes I go twice a day, once in the morning then again when my wife gets home. Sometimes our Friday night date night is spent at the gym; now that’s sad!

I finally lost some pounds, though not close to what I want to lose. I had talked about joining the health club and gaining 9 pounds; what the hey? Well, it wasn’t until I went on a metabolic eating plan that I started losing weight. I’ve lost about 15 pounds, which is fine except all it accounts for is losing the weight I gained and then a little bit more. But my doctor is happy with it and I’ll take what I can get.

The biggest change has been inches. Truthfully, I look at myself and still see the same guy. But last weekend I put on my suit for a funeral and was stunned at how nice it fit. When I got on the plane to fly to Ft. Lauderdale I was amazed at how much more room I had in the seat and with the seatbeat; that felt nice. Many people who haven’t seen me in awhile say they see a big difference; I’ll take that. The measurements don’t lie; I’ve lost at least 4 inches everywhere on my body except my neck and calves. There’s no exercise for the neck, and my calves were already rock hard and have remained so, only losing about an inch.

My glucose readings still fluctuate, depending on how well I’m following the metabolic plan. Sometimes I drop too low; that’s never good, but it’s my fault. A part of this plan, oddly enough, is making sure I eat enough food so my body has something to burn. When I was doing well I was only having one dessert a week. Well, I knew I wouldn’t be able to stick with that, but I’m not eating it every night or day, and that’s a big step forward, though the cravings are hard to overcome.

Anyway, that’s my tale. I now find that I miss those days when I can’t exercise; who’d have thought? And I like the loss of inches, even if it’s not fully translating into weight loss. My wife says it’s coming if I keep it up; we’ll see.


Link to iTREAD
 

Digiprove sealCopyright secured by Digiprove © 2010 Mitch Mitchell