Earlier today I was checking out one of the many blogs that I follow called Online Social Networking. I’m not sure where I originally met Larry online, but we started our blogs around the same time.
I was reading this one particular post, which was pretty good, but that’s not what caught my eye. For the first time, I noticed that Larry has a lot of links in each post. I’d never really paid much attention to it, though I’d clicked on a link from time to time, but tonight it really drew my attention. I decided to hover over some of them, and what I discovered has lit something in my mind.
Before I tell you what, let me mention these couple of things. Larry’s blog has a PR of 4; as I always say, I don’t overly care about page rank, but it’s a number so we’ll use it for the moment. He has an Alexa rank of 52,170. He has 703 RSS subscribers. He doesn’t write as often as I do, his posts aren’t as long as some of my posts are, and he has very little in the way of marketing items.
What he does have, though are those links. And what I noticed today was that many of those links aren’t just internal links, but are links to his tags.
As I’ve said, I’m relatively new to tags. I’ve done more tagging on my finance blog than I’ve ever done here. I have categories here, but not as many tags. Still, I could recognize the importance of the internal linking even more than I have up to this point. I link to much of my content when I think about it. However, there’s nothing wrong with doing some of that internal linking to either tags or categories. As a matter of fact, that’s one of the smartest things I’ve ever seen, and I wish I had thought of it before now.
Of course, I don’t think that’s the only reason his blog is ranked better than mine. He sticks to his one particular topic, which is pretty much anything that has to do with social networking and social media, while I kind of dabble in, well, pretty much whatever I want to dabble in. But one of those things we all need to remember with our blogging is internal linking and SEO, and this is one brilliant step that I’m going to start doing, just as I hope to start tagging some of my missives a little bit more also.
Oh, I still won’t have PR for awhile, but I’ve been wondering if there might be ways to increase my Alexa rank, since they still like me, and this might be the next step in helping to put me over. Also, something else I’m going to start doing is paying more attention to other articles I’m reading on other blogs, and if something fits an old post of mine, I’m going to link to it. Anchor links are important to do, even if the content isn’t on your own site. And other people deserve some love also, as I got this week from Kristi’s Fetching Friday post.
Something to important and yet to simple; oy! 😀