Tuesday night I did something that I’m betting almost no one else ever does. Probably most people don’t have to do it as much as I do, but it’s something that they should think about doing in some way every once in awhile.
by Pete Birkinshaw
I spent a few hours doing maintenance on this blog. I think this is post #540, and I went through every post on this blog, looking for my ads that might be missing or that might have been altered in some fashion. As you know, I have either an affiliate link or a product at the end of almost every single post. I put products there because I’ve tried to figure out the types of things visitors to this blog might like every once in awhile. The thing isn’t so much that they might want to buy that particular thing as much as they might want to buy something similar to it. They, or you, can still click on that product link, look around the site for other things, and I still get paid from that.
However, what happens every once in awhile is one of three things. One, those advertisers are expired, which means those links are dead. Two, the images have changed and, though the link would still work, without a visual product who’d even think about clicking on it? And three, that product is discontinued, and therefore I have to change products.
So, I spent some time doing that. The next maintenance project will be activating Broken Link Checker, just to check all the links on the site, then deactivating it again. Some of you might remember when I wrote about that plugin and others that kept giving me server errors. It works great, but I don’t keep it running all the time on any of my blogs.
How often do you go back and check things on your blog to make sure they’re still working properly? It might take you some time, but most of you don’t have close to as many posts as I have, so go ahead, take some time, and while you’re at it, think about optimizing or monetizing your old posts in some fashion. Remember, the entire product of your blog helps your blog to rank better, and better rankings means potentially more visitors.