How I Write Blog Posts
Posted by Mitch Mitchell on Nov 22, 2009
Lately I’ve been seeing a rash of posts on blogs that are telling people how to write blogs. Of course, I have my own blogging tips, which I hope some folks have checked out here and there, but what I’m seeing are the same tips over and over from other people.
Let’s face this fact; just how many times do you want to read “first come up with a keyword rich topic, then write a keyword rich article on your niche?” No matter how many times you read that and how many ways someone tries to write it, nothing is different. How different is reading “write in your niche so that people will find you on search engines?”
I’m not saying it’s not true; I’m just saying it’s boring seeing the same thing over and over. And I’m not saying what I’m about to write is any better than what you’ve seen someone else say. But it will be different, and I’m thinking that’s my little niche. Let’s begin.
Believe it or not, the longest part of my blogging is trying to figure out what I want to write about. For someone like me, that doesn’t often take long. For this blog, since I pretty much write about what I feel like, it doesn’t usually take me longer than a couple of minutes. The same for my business blog, because I know my topic there. For my finance blog, it takes a little longer. I usually scour the news to see what feels like it might be interesting enough for me to expound upon, then I’m ready to go.
The next step, if needed, is the research. For instance, when I wrote my post the other day on my 13 favorite singers, that one took a long time to put together because I had to first list my singers, go find the videos for each of them, and then find the product links for each artist. For the last post, 34 questions, I had to actually answer the questions first. I could have answered them once I started writing, but I had some formatting I wanted to do so I answered them before I posted everything. For my finance blog, research is always essential, because I don’t want to use only one news source to write those articles from.
Next it’s time to either start writing or paste certain things into the writing area. When I’m writing, I go into my zone and just write, and I don’t usually stop until I’ve finished the article. That’s why it doesn’t take me all that long to write. If I have an opinion on something, my mind just puts things in the order I want to talk about them in and I go for it. Kind of my own Mozart thing going on. If I’m just pasting something, most of my work is already done.
Now it’s time for my internal linking. I don’t have full recall of every article I’ve written, but obviously I know my topics. So I go back through my topics to search for articles I’ve previously written on a topic. The internal linking serves two purposes One, it helps my site show off previous material that I’m hoping someone might be interested enough in to want to check it out. Two, at least on my finance blog, it helps with the SEO in reinforcing topics I write about there. This blog does okay in the search engines, but it probably will never get its PR back, which means probably only my affiliate advertising will ever be here, whereas that blog has a high PR, does okay on Alexa, and if I can increase the visits a bit more it’ll be prime property for financial advertisements.
Next is something I don’t always do, but I will check for it. Since everyone says text advertising is supposed to be so great, I go back through my words to see if there’s anything I said that can link to a product. Then I go looking for a product that I can link to and add that link, with the new blue lines.
The next to the last piece is trying to decide what I’m going to highlight at the bottom of each post. Will it be a product? Will it be just a banner ad of some sort? I certainly have plenty of stuff to choose from, so that usually doesn’t take much time either.
And now, the final pieces of the puzzle. I go to All-in-one-SEO and I write something in the description box on what the piece is about. I type in my keywords. Then I go up and type in my tags for the post, which is something I just started a few weeks ago. I select the overall category for the post. The last thing depends on if I’m posting the article immediately or on a delayed basis. If I’m delaying the post, I set the schedule for when I want it to post. Sometimes I write my posts a couple of weeks in advance, so that works great.
And there you go. Now, it takes me less than 5 minutes to write a post, but all the other stuff I add on is what builds up the time. It may eventually take me 10 to 20 minutes to fully complete a post, but that’s okay because the possible rewards for the extra stuff are worth it if you ask me.
Now, whether you fully agree or not, wasn’t that better than the cookie cutter posts you see all the time? 🙂