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Do People Ever Check Out Your About Page?

Posted by on Oct 2, 2008

After reading Problogger’s article 20 Types Of Pages That Every Blogger Should Consider, I decided that one of the pages I was going to add was an About page. I’ve just added the link to it, but it’s actually above here, in the title of the name of my blog, which is I’m Just Sharing, next to the link containing my series on Blogging. I also added a Contact page, though it’s somewhat non-traditional.

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However, I’ve wondered if anyone ever goes to the About page to learn about the person writing the blog. I have to admit that I used to do it all the time, but now I probably do it 25 – 30% of the time. The reasons I don’t go as often as twofold: one, because I visit so many blogs and post on so many that I don’t usually stop to take time to learn more about the writer, and that’s a shame; two, because most of the time there’s very little written there, and then I feel like I wasted my time.

I know some blogs come with the About link already set up, which includes the new template of my business blog (which, I admit, I can’t figure out how to get to, so instead I changed the color so it blends in with the rest of the line), so maybe it’s not totally their fault for not filling it in. Still, it’s there, and I figure it should have some purpose.

I have an About page here, but it doesn’t tell the whole story about me. This will be the only post where I say more about myself than my About link says, mainly because I want the About link to only concentrate on this blog, and not me personally. I do include a link to my business biography, if you’re so inclined to learn that much more about me, but here’s a different take.

My name is Mitch Mitchell; no, my parents didn’t name me that, but very few parents actually name their kids that, so almost every single Mitch Mitchell you know has a different first name, including the guy who was the drummer for Jimi Hendrix (whose real name was “John”, and other than him I’m the only “Mitch Mitchell” that shows up on Google in the top 15!). I am a consultant; that’s the easy part. I consult in different fields, though, and I make a living in all of them, to a degree.

My main business is as a health care finance consultant. Being more specific, I help hospitals make money. I do that by finding out where they’re missing it and help them capture it. I help their profitability so that they can survive, and I like to think I’m pretty good at it. I helped one hospital find over $2 million dollars in a 30 minute phone call. I helped another make $730 million dollars over the course of a year; I’m not bad, I’d say.

My secondary business is in leadership, management, and diversity. I’ve done seminars and speaking engagements across the country on these topics and other topics related to it. I also do business coaching.

I have a few monthly clients whose sites I maintain and work on trying to keep them relevant, which can be difficult when you can’t get them to keep writing new content, but so be it. I’ve also spoken on that topic, and of course I’ve hawked the little ebook I wrote enough times, Using Your Website As A Marketing Tool.

That’s three businesses for one guy; you’d think that would be enough, wouldn’t you? But no, I have one more area to try to conquer; I’m working hard at being an internet marketer. You might ask why I’m doing this, with the other businesses I have going.

One, I do a lot of traveling, and sometimes I’m gone for months at a time. Next year I hit a milestone birthday, and frankly, if I’m going to travel for business I’d like it to be more on my terms than someone else’s.

Two, it would be nice if I could establish that base of residual income so I could be more choosy in what outside assignments I take.

Three, the marketing is so much more different online than it is offline, though I haven’t totally figured it out just yet. Offline there’s a lot of phone calls, letters, postcards, networking meetings, etc. Online, if you do it right, you do almost everything from the comfort of your office, and if it’s even better, you don’t even have to be around while the money is being made.

Frankly, that appeals to me greatly, which is why I keep buying books like Adsense Secrets, participating in programs and forums like Self Starter Weekly Tips (by the way, the moderator of that forum, Lynn Terry, holds a free weekly call, and on Tuesday I got some great information from that call), and creating sites like Medical Billing Answers.

And of course, it also explains why I keep blogging, and reading and commenting on other blogs. I have a lot more to learn and a lot more to share. And now, I’ve shared a bunch about myself, and there’s still more in my About tab above, if you haven’t gotten enough of me yet. Think about creating something like those two tabs, or pages, for your own blog, and every once in awhile, take the time to look at them on other blogs you visit.
 

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24 Comments »

Too bad you don’t get paid a percentage of the money you save those hospitals Mitch. You would be rolling in it.

I will read the about page only if the blogger’s post has intrigued me. I know others may do the same as my statcounter shows occasional visits to my about page.

Sire´s last blog post..Is Chitika Better Than Google Adense?

October 2nd, 2008 | 4:08 AM
Mitch:

True Sire; if I could have gotten that one hospital to go with me on a percentage deal, I might have never had to work again. 🙂

October 2nd, 2008 | 8:50 AM
Mitch:

I didn’t realize there was a plugin for that; if you use one, which one do you use?

As far as adding more on the about page,… well, if you checked out the link to my business bio, it’s fairly lengthy and says a lot, and besides, I got a brand new post here on the blog, and it’s not duplicate content either! Yeah, yeah, I know about the duplicate content thing. Still, why rewrite history, right?

October 2nd, 2008 | 12:01 PM
John Dilbeck:

Hi Mitch,

I usually read the About page only after I’ve visited a blog a few times and think I may be a regular visitor. It’s not something I’ve really thought about, though.

I’m in the process of deciding which pages I need to add to my blog, including policies, disclaimers, and perhaps others. I probably need to rewrite my About page. It’s been a pretty low priority.

I just checked my stats for last month and there were 140 views of my About page, if that really tells us anything.

Act on your dream!

JD

October 2nd, 2008 | 2:32 PM
Mitch:

I get almost no visitors to my About page, which is why I decided to write about it. But I’ll admit I got the idea for being entertaining there from Barbara Ling; I’ve learned a lot from her, which is why she’s in my blogroll.

October 2nd, 2008 | 7:17 PM
DS:

Hey Mitch.. I find that quite a few people read my About page and I always enjoy reading another blog owners About page.

It gives you some insight on the person who is writing and is quite interesting.

October 2nd, 2008 | 3:59 PM
Mitch:

It does when they bother to write something, that’s for sure. Thanks for checking mine out.

October 2nd, 2008 | 7:22 PM
Hugo Santos:

i always check the about page whenever i visit a new blog or when i need some information about the blog.
I think this was my first time here so i went to check your about page 😉

October 2nd, 2008 | 4:12 PM
Mitch:

Thanks for checking me out, Hugo; of course, by reading this post, you learned a lot about me also.

October 2nd, 2008 | 7:24 PM
Hugo Santos:

yes that is true 🙂

October 3rd, 2008 | 5:14 AM

I checked out that site and did find a plugin that will do automatic backups by using a cron job. Will look int0 it further when I have more time.

Sire´s last blog post..Is Chitika Better Than Google Adense?

October 2nd, 2008 | 5:36 PM
Mitch:

Thanks Dennis. That page has some other things, especially the PHP comment form, that I might take a closer look at. I gave up my previous forms because of the high amount of spam that came through; horrible stuff.

October 2nd, 2008 | 7:09 PM

Good to know you better Mitch, in fact a post on ‘About’ helped more than the ‘About’ page itself 🙂 Jokes apart, I personally feel that About page is very important… The pity, though, is that most of the WordPress templates do not allow comments (and hence potential better collaboration) on pages including the about page – though we enable it.

(I have subscribed to your feeds and hence will definitely be listening regularly. Will pitch in to comment wherever I have an opinion)

Cheers,
Ajith

Ajith Edassery´s last blog post..Google bashing and Screw Google mentality!

October 2nd, 2008 | 9:48 PM
Mitch:

Thanks for stopping by, Ajith. Truthfully, I don’t think I’d want anyone commenting on my About page; I might get self conscious then. lol

October 2nd, 2008 | 10:36 PM

Hi Mitch,
Very seldom do I read the about pages of blogs I visit too. I guess, it’s because the time to read it could be used to find a few blogs to comment. Hey good to read up what you do. Impressive!

Peter Lee

Work At Home Ideas´s last blog post..OMG, I Got The Google Ban?

October 5th, 2008 | 6:50 PM
Mitch:

Thanks Peter. Just seemed the time to let people know who I was and why I’m trying to do this internet marketing thing.

October 5th, 2008 | 8:14 PM

Hey Mitch,
Just letting you know there’s some problem with your commentluv section. It’s showing some error message about failing to parse the last comment. Other comments above show that too. Is it due to Andy’s new update announced yesterday? I haven’t done this upgrade too.

Peter Lee

Work At Home Ideas´s last blog post..Link Love-Links Round Up No.7

October 5th, 2008 | 6:54 PM
Mitch:

I don’t know, Peter, but your post came up with the CommentLuv, so you should be just fine.

October 5th, 2008 | 8:06 PM
Donace:

As others have said as soon as hit a blog I like I normally go for the about page to get a better idea of the author.

January 23rd, 2009 | 4:56 PM
Mitch:

Heck, then you already know all about me, eh? Don’t tell anyone; I’m an underground secret. 🙂

January 23rd, 2009 | 5:39 PM
imlindai:

Hi Mitch, you sound like a nice guy who knows alot and has done alot. I liked reading your “about me”.

May 1st, 2010 | 1:34 AM
Mitch:

Thanks imlindai; I certainly try to give my best here.

May 1st, 2010 | 3:14 AM

Actually, I always go to the About page – and if it’s flimsy or non-existent, I am disappointed and less-impressed with the blog and blogger. Yours has not disappointed, I am impressed by the breadth and depth of your experience, and by your being so game to start new gigs – all of which, together with the basic concept and quality of content here, has convinced me to add your blog to my feed reader – so you see, it works! Also, I think using the About page to link into blog entries and other content is a good way of luring your readers deeper into your site – if one thing doesn’t hook them, hopefully another will!

February 23rd, 2011 | 1:52 PM
Mitch Mitchell:

Thanks Cynthia. I have always thought it was important to flesh out one’s about page at least a little bit to let people into your personality just a little bit. I’m glad you like mine; you know I’m on the way to yours now. 🙂

February 23rd, 2011 | 2:05 PM