You know, I’ve mentioned often enough that I have products that I’ve created. Most of them are regarding management and leadership, but still, they’re products I’ve created.
The funny thing is that whenever I’ve talked about my own products, what usually happens is that I hear crickets in 3-part harmony. It’s as if I’m okay to talk to if I’m talking about what’s going on in my life or talking about blogging or something else that fascinates me, but when I start talking about things I’ve created I’m suddenly an insurance salesman.
The last time I wrote a full post about all the products I’d created at the time, I only had one comment, that from my buddy John, and he asked why I thought people didn’t comment; heck if I know. That was on this post in 2009 called Creating Your Own Products; Let Me Talk About Mine. Before that, I had written a post on my book Embrace The Lead, which got 9 comments, my CD series Embrace the Lead, which got 10 comments, and my ebook Using Your Website as a Marketing Tool, which got zero comments; ouch! Oh yeah, on those other two, realize that half the comments were mine responding to the few comments I received.
Actually, some of this might be my fault. I don’t promote myself nearly enough. It’s a part of what I talk about often enough here, promotions, influence, and marketing, and I have these things that I’ve created and not talked about all that often. That’s just a shame. I’m lucky to have made some sales here and there, but it’s certainly not because I’ve promoted enough.
So, next week, which is Thanksgiving holiday week in the United States (since I have a lot of visitors from elsewhere), I’ll be having two posts a day. The morning post will be a regular post. The evening post will highlight one of my products. Some will be a second round obviously, but I’ll introduce the rest of my products as well. Will I make any sales? Probably not. But I will drive some publicity to my products, and by extension to my businesses, and after all, sometimes that’s what it’s all about.
Of course, if you want to get a jump on three of my products by visiting those links showing my products, I won’t be depressed one bit. 🙂