Tag Archives: real marketing

Real Marketing – A Slow, Steady Process

Two weeks ago I started talking about this process of real marketing. I thought it was a good time to give a quick update as to how things are progressing, if they’re progressing. Actually, I tend to believe that any time one is trying to move forward it’s progress, even if one isn’t quite sure that’s what it is.

Over the past 2 weeks I’ve made a lot of phone calls. Some potential clients I’ve called twice. From my initiating things I haven’t landed anything yet, including anyone who even said “Yes, I’d like to talk more”. I did have a couple that asked me to send more information, and I’m taking that as a positive step. I also had one call that I thought would go better than it did, someone I’ve talked to before, and that one disappointed me so much that I not only didn’t make another call on that day, but was encouraged to write a post on my business blog about the disrespect independent consultants seem to get.

Now, what has happened is that I got a call from a hospital in another state asking me to submit a proposal to provide a couple of the services I do in health care, and that’s a good thing. You might not see these things as related but in my mind, when you start taking positive steps positive things start to come your way. Yes, I do believe in the laws of attraction. 🙂

Next, let’s talk about LinkedIn. I mentioned how I had reached out to some folks over there, and I’d only heard from one person. I can’t say that anymore. I did finally hear from another person who said that she’d been looking for someone who provides my services because she’s been asked in the past to find someone who does what I do, and that I’d be kept in her files the next time the request comes up. Good news once again.

See, the thing about real marketing is that you might not land the contract immediately, or make a sale then and there, but you start processes that, in some fashion, will get tings going and hopefully will work out in your favor later on. You may have to be patient, but eventually things will work out in some fashion.

Facebook? Lost cause for now, but that’s okay; I’ll keep plugging away at it. 🙂 How are your marketing efforts going?