You don’t see people talking as much these days about writing pillar posts. Actually they are, but they talk more about epic posts or high quality posts or in-depth posts.
pillar ice cream cone
Back in the day we used the term “pillar” to denote long, detailed posts that acted like pillars on old Roman buildings. Their purpose was to help you show others that you knew what you were talking about, thus driving traffic to your blogs, making search engines happy, and giving you something special that you could use to promote yourself.
Continue reading How To Write A Pillar Post